smx east: audience search & innovation to increase roi
TRANSCRIPT
Catalyst | Booth #345Join us for cocktails during the SMX East afternoon session breaks!CatalystDigital.com
SMX EAST
INTRODUCING AUDIENCE SEARCH Malinda Gagnon | Edwin Chu
INNOVATION TO INCREASE CONVERSION & ROI
www.CatalystDigital.com
OUR SPEAKERS
Malinda Gagnon Sr. Partner, Head of Product Development & Technology, Catalyst
Edwin ChuProduct Development Manager, Xaxis
www.CatalystDigital.com
EXPENSIVE SEARCH KEYWORDS
$$$
www.CatalystDigital.com
EXPENSIVE SEARCH KEYWORDS
“SUV”
www.CatalystDigital.com
QUALIFIED AUDIENCES CONVERT HIGHER, FOR LESS
7x 50%cost per lead goalmore likely to convert
www.CatalystDigital.com
LEVERAGED DMP AUDIENCES SEARCHING HIGH-VOLUME KEYWORDS
InMarket CRM Cross
overLuxury + =“SUV”
Programmatic (DMP) Audiences
www.CatalystDigital.com
EXPENSIVE SEARCH KEYWORDS
“Our performance with Audience Search is outstanding. We’re thrilled to be first-to-market with this innovative new media offering. This will be a standard element of our media mix moving forward given the results we’re seeing.”
– Kim Kyaw, Manager - Digital Marketing, Social Media & CRM, Jaguar Land Rover North America
www.CatalystDigital.com
THE IMPACT OF AUDIENCE SEARCH POWERED BY XAXIS
We create a more relevant ad experience for users and increased ROI for advertisers
www.CatalystDigital.com
XAXIS PROPRIETARY AUDIENCES
CUSTOM MODELED AUDIENCE
XAXIS PROPRIETARY AUDIENCE DMP
ADVERTISER’S 1ST PARTY SEED DATA (E.G. SITE VISITOR,
CRM)
3RD PARTY DATA PROVIDERS
www.CatalystDigital.com
BEST OF BOTH WORLDS – HIGHLY QUALIFIED AUDIENCES AT SCALE
Remarketing Site Visitors
Precision, No Scale
Remarketing CRMPrecision
DMP AudiencesPrecision with Scale
Audience Search Powered byIt’s is a revolutionary first-to-market media offering that marries programmatic audience buying and paid search advertising.
www.CatalystDigital.com
AUDIENCE SEARCH USE CASES
CONVERSION AWARENESS
Display Video Mobile Search
UNITY
Competitive Keyword Qualification
Higher-Funnel Keyword Expansion
Cross-Channel Sequencing & Optimization
• Bids aggressively on highly competitive keywords
• Ads are only served to highly qualified audience
• Opens paid search to a whole new strategy
• Bid on upper-funnel keywords previously too expensive
• Unified targeting across channels
• In-flight audience optimization
www.CatalystDigital.com
POWER OF XAXIS PROPRIETARY AUDIENCES
Xaxis Audiences Are…
Optimized Inflight
Customized to KPIs
www.CatalystDigital.com
GETTING STARTED WITH AUDIENCE TARGETING
1. What’s your strategy for audience targeting?
2. Do you have audience data?
3. How are you tracking success?
www.CatalystDigital.com
Q&A
617-663-1247 | www.CatalystDigital.com© 2016 Catalyst | All Rights Reserved
Malinda Gagnon Sr. Partner, Head of Product Development & Technology, Catalyst
James CooleyPartner, Group Director, Catalyst
Edwin ChuProduct Development Manager, Xaxis
See You At The Next #SMX
THANK YOU!
Stop by Booth #345 and join us for cocktails during SMX East afternoon session breaks!