smx advanced 2012 local u - siri optimization
DESCRIPTION
Slide deck from SMX Advanced 2012 Local University Workshop - Siri Optimization and Social Local Mobile including check ins and offers.TRANSCRIPT
Siri Optimization & Checking InMatt Siltala, President
[email protected]@Matt_Siltala
vs
Part One: Fact or Rumor
Premium Services On Yelp:
Rumor?
What We Know That Does Work:
Fact:
Fact:
Fact:
Absolutely Fact:
Fact: (especially true on “best” searches)
Could answer the WHY Yelp?
Fact:
Opportunity!
Part Two – SoLoMo
Are We Afraid of SoLoMo?
“Checking In” Will Happen…but
We Need To Be Incentivized
Here’s Your Case Study:MY DAD
What’s it going to take to get a 70 year old man checking in on Foursquare and
posting to Twitter? A Reason
Don’t Say:
• Our Customers Will Never Use Social Media• Our Customers Will Never Check In• Our Customers Don’t Use Technology• This is Beyond Our Customers• None of our customers use that site• That will never happen• Especially Don’t Say Your Dad Will Never …
Captive Audience
Don’t Make Us Think Too Hard
By Confusing Us
Or By Annoying Us
Or By SPAMMING Us!
Or By Being This Guy!
And FINALLY … Don’t Be This Guy!
A Check In Case Study
Takeaways:
• Customer Reviews Matter • Organic Optimization Factors In• Consistent NAP Factors In• Claiming Local Listings Factors In• Premium Yelp Listings Seems To Help• SoLoMo - Social Does Factor In
THANK YOU!
Matt Siltala, Presidentdreamsystemsmedia.com
[email protected]@Matt_Siltala
Download: http://www.SlideShare.net/MattSiltala