smwnyc 2017 - shea moisture - the making of a beautiful unicorn
TRANSCRIPT
![Page 1: SMWNYC 2017 - Shea Moisture - The Making of a Beautiful Unicorn](https://reader031.vdocuments.us/reader031/viewer/2022030306/58e4d01f1a28abf5048b46b9/html5/thumbnails/1.jpg)
FromUnicornsToDragons
B.BoninBoughHostOfCNBCClevelandHustles,MediaMogul&
FormerChiefMedia&eCommerceOfficerMondelezInterna?onal
![Page 2: SMWNYC 2017 - Shea Moisture - The Making of a Beautiful Unicorn](https://reader031.vdocuments.us/reader031/viewer/2022030306/58e4d01f1a28abf5048b46b9/html5/thumbnails/2.jpg)
![Page 3: SMWNYC 2017 - Shea Moisture - The Making of a Beautiful Unicorn](https://reader031.vdocuments.us/reader031/viewer/2022030306/58e4d01f1a28abf5048b46b9/html5/thumbnails/3.jpg)
![Page 4: SMWNYC 2017 - Shea Moisture - The Making of a Beautiful Unicorn](https://reader031.vdocuments.us/reader031/viewer/2022030306/58e4d01f1a28abf5048b46b9/html5/thumbnails/4.jpg)
![Page 5: SMWNYC 2017 - Shea Moisture - The Making of a Beautiful Unicorn](https://reader031.vdocuments.us/reader031/viewer/2022030306/58e4d01f1a28abf5048b46b9/html5/thumbnails/5.jpg)
Sources:VSS,MaryMeeker(KPCB),comScore,Alexa,FlurryAnaly<cs
MobileRadioWebPrintTV
23%
9%
22%
6%
40%
SPEND
US Consumer Time Spent by Media
![Page 6: SMWNYC 2017 - Shea Moisture - The Making of a Beautiful Unicorn](https://reader031.vdocuments.us/reader031/viewer/2022030306/58e4d01f1a28abf5048b46b9/html5/thumbnails/6.jpg)
![Page 7: SMWNYC 2017 - Shea Moisture - The Making of a Beautiful Unicorn](https://reader031.vdocuments.us/reader031/viewer/2022030306/58e4d01f1a28abf5048b46b9/html5/thumbnails/7.jpg)
8
![Page 8: SMWNYC 2017 - Shea Moisture - The Making of a Beautiful Unicorn](https://reader031.vdocuments.us/reader031/viewer/2022030306/58e4d01f1a28abf5048b46b9/html5/thumbnails/8.jpg)
Millennials view mobile phones as more important than toothbrushes and deodorant
96% 93%
90%
![Page 9: SMWNYC 2017 - Shea Moisture - The Making of a Beautiful Unicorn](https://reader031.vdocuments.us/reader031/viewer/2022030306/58e4d01f1a28abf5048b46b9/html5/thumbnails/9.jpg)
![Page 10: SMWNYC 2017 - Shea Moisture - The Making of a Beautiful Unicorn](https://reader031.vdocuments.us/reader031/viewer/2022030306/58e4d01f1a28abf5048b46b9/html5/thumbnails/10.jpg)
![Page 11: SMWNYC 2017 - Shea Moisture - The Making of a Beautiful Unicorn](https://reader031.vdocuments.us/reader031/viewer/2022030306/58e4d01f1a28abf5048b46b9/html5/thumbnails/11.jpg)
![Page 12: SMWNYC 2017 - Shea Moisture - The Making of a Beautiful Unicorn](https://reader031.vdocuments.us/reader031/viewer/2022030306/58e4d01f1a28abf5048b46b9/html5/thumbnails/12.jpg)
![Page 13: SMWNYC 2017 - Shea Moisture - The Making of a Beautiful Unicorn](https://reader031.vdocuments.us/reader031/viewer/2022030306/58e4d01f1a28abf5048b46b9/html5/thumbnails/13.jpg)
![Page 14: SMWNYC 2017 - Shea Moisture - The Making of a Beautiful Unicorn](https://reader031.vdocuments.us/reader031/viewer/2022030306/58e4d01f1a28abf5048b46b9/html5/thumbnails/14.jpg)
![Page 15: SMWNYC 2017 - Shea Moisture - The Making of a Beautiful Unicorn](https://reader031.vdocuments.us/reader031/viewer/2022030306/58e4d01f1a28abf5048b46b9/html5/thumbnails/15.jpg)
![Page 16: SMWNYC 2017 - Shea Moisture - The Making of a Beautiful Unicorn](https://reader031.vdocuments.us/reader031/viewer/2022030306/58e4d01f1a28abf5048b46b9/html5/thumbnails/16.jpg)
In 2011, only one messaging app made it into the top 10 most
popular apps
![Page 17: SMWNYC 2017 - Shea Moisture - The Making of a Beautiful Unicorn](https://reader031.vdocuments.us/reader031/viewer/2022030306/58e4d01f1a28abf5048b46b9/html5/thumbnails/17.jpg)
Now, the top 6 most opened
apps are messaging apps
![Page 18: SMWNYC 2017 - Shea Moisture - The Making of a Beautiful Unicorn](https://reader031.vdocuments.us/reader031/viewer/2022030306/58e4d01f1a28abf5048b46b9/html5/thumbnails/18.jpg)
4 billion global active users of messaging apps
![Page 19: SMWNYC 2017 - Shea Moisture - The Making of a Beautiful Unicorn](https://reader031.vdocuments.us/reader031/viewer/2022030306/58e4d01f1a28abf5048b46b9/html5/thumbnails/19.jpg)
![Page 20: SMWNYC 2017 - Shea Moisture - The Making of a Beautiful Unicorn](https://reader031.vdocuments.us/reader031/viewer/2022030306/58e4d01f1a28abf5048b46b9/html5/thumbnails/20.jpg)
Top 50 unicorns are valued at over $1.3 trillion
![Page 21: SMWNYC 2017 - Shea Moisture - The Making of a Beautiful Unicorn](https://reader031.vdocuments.us/reader031/viewer/2022030306/58e4d01f1a28abf5048b46b9/html5/thumbnails/21.jpg)
![Page 22: SMWNYC 2017 - Shea Moisture - The Making of a Beautiful Unicorn](https://reader031.vdocuments.us/reader031/viewer/2022030306/58e4d01f1a28abf5048b46b9/html5/thumbnails/22.jpg)
Only 25% of unicorn investments turned out to be dragons
![Page 23: SMWNYC 2017 - Shea Moisture - The Making of a Beautiful Unicorn](https://reader031.vdocuments.us/reader031/viewer/2022030306/58e4d01f1a28abf5048b46b9/html5/thumbnails/23.jpg)
Can dragons breed dragons?
![Page 24: SMWNYC 2017 - Shea Moisture - The Making of a Beautiful Unicorn](https://reader031.vdocuments.us/reader031/viewer/2022030306/58e4d01f1a28abf5048b46b9/html5/thumbnails/24.jpg)
Dragon (n) A startup-minded business that, building on the strength of its parent company, launches an industry-disrupting model that moves faster, is stronger and scales across an organization
![Page 25: SMWNYC 2017 - Shea Moisture - The Making of a Beautiful Unicorn](https://reader031.vdocuments.us/reader031/viewer/2022030306/58e4d01f1a28abf5048b46b9/html5/thumbnails/25.jpg)
Apple Services
$20 billion
![Page 26: SMWNYC 2017 - Shea Moisture - The Making of a Beautiful Unicorn](https://reader031.vdocuments.us/reader031/viewer/2022030306/58e4d01f1a28abf5048b46b9/html5/thumbnails/26.jpg)
$7.88 billion
![Page 27: SMWNYC 2017 - Shea Moisture - The Making of a Beautiful Unicorn](https://reader031.vdocuments.us/reader031/viewer/2022030306/58e4d01f1a28abf5048b46b9/html5/thumbnails/27.jpg)
![Page 28: SMWNYC 2017 - Shea Moisture - The Making of a Beautiful Unicorn](https://reader031.vdocuments.us/reader031/viewer/2022030306/58e4d01f1a28abf5048b46b9/html5/thumbnails/28.jpg)
Howdoweraiseaneggofanideaintoafull-blowndragon?
ridingthedragon
howtobreedadragon
2
1
3 hatchingthedragon
Raisingthedragon
![Page 29: SMWNYC 2017 - Shea Moisture - The Making of a Beautiful Unicorn](https://reader031.vdocuments.us/reader031/viewer/2022030306/58e4d01f1a28abf5048b46b9/html5/thumbnails/29.jpg)
Hatching Dragons
![Page 30: SMWNYC 2017 - Shea Moisture - The Making of a Beautiful Unicorn](https://reader031.vdocuments.us/reader031/viewer/2022030306/58e4d01f1a28abf5048b46b9/html5/thumbnails/30.jpg)
![Page 31: SMWNYC 2017 - Shea Moisture - The Making of a Beautiful Unicorn](https://reader031.vdocuments.us/reader031/viewer/2022030306/58e4d01f1a28abf5048b46b9/html5/thumbnails/31.jpg)
Raising Dragons
![Page 32: SMWNYC 2017 - Shea Moisture - The Making of a Beautiful Unicorn](https://reader031.vdocuments.us/reader031/viewer/2022030306/58e4d01f1a28abf5048b46b9/html5/thumbnails/32.jpg)
![Page 33: SMWNYC 2017 - Shea Moisture - The Making of a Beautiful Unicorn](https://reader031.vdocuments.us/reader031/viewer/2022030306/58e4d01f1a28abf5048b46b9/html5/thumbnails/33.jpg)
Riding Dragons
![Page 34: SMWNYC 2017 - Shea Moisture - The Making of a Beautiful Unicorn](https://reader031.vdocuments.us/reader031/viewer/2022030306/58e4d01f1a28abf5048b46b9/html5/thumbnails/34.jpg)
![Page 35: SMWNYC 2017 - Shea Moisture - The Making of a Beautiful Unicorn](https://reader031.vdocuments.us/reader031/viewer/2022030306/58e4d01f1a28abf5048b46b9/html5/thumbnails/35.jpg)
2012
DailyTwistCampaign
![Page 36: SMWNYC 2017 - Shea Moisture - The Making of a Beautiful Unicorn](https://reader031.vdocuments.us/reader031/viewer/2022030306/58e4d01f1a28abf5048b46b9/html5/thumbnails/36.jpg)
![Page 37: SMWNYC 2017 - Shea Moisture - The Making of a Beautiful Unicorn](https://reader031.vdocuments.us/reader031/viewer/2022030306/58e4d01f1a28abf5048b46b9/html5/thumbnails/37.jpg)
FromUnicornsToDragons
B.BoninBoughHostOfCNBCClevelandHustles,MediaMogul&
FormerChiefMedia&eCommerceOfficerMondelezInterna?onal