1. Marketing Inflection Point@SMWSP 15-2-12 PAGE 1

2. Percent of CMOs feel underprepared 71% of CMOs - Chief Marketing Officers - the world feel unprepared to deal with the explosion data. In Brazil the rate was even higher: 78%. IBM CMO Study Oct 2011 PAGE 2 3. Worldwide Social Trends Migrating from tactical to sustainable social Aligning Strategies Global strategic playbooks / guidelines / content toolkits localimplementation Integration: CRM, PR, Call Centre / SAC Big Data & Technology Analytics Profile amplification Social commercePAGE 3 4. Migrating from tactical to sustainable social PAGE 4 PAGE 4 5. END OF CATCH AND RELEASE MARKETING MARKETING ACTIVITYTIMEWe spend a lot of money to get peoples attentionNow we need to incorporate sustainable activities to remarket and maintainpersistent awareness / drive people to a desired actionPAGE 55 6. Time to make a decision is different for eachcategoryDemand /Awareness Opinion / Interest Same general decision process....Consideration /Desire but different... Intention PurchasePAGE 6 7. Influencing Purchase Decisions Awareness Purchase Balance mass and segmented communication Content infrastructure that is both Push and On demand Content that balance reactive and proactive decisonsPAGE 77 8. We dont know when the consumer will enterprocessNot actively considering Aware of need Relevance Engagement ShoppingPurchase Using and evaluating Ownership 7 YearsPAGE 8 9. Few messages to Many messagesManyFewPAGE 9 10. New options facilitating an investment shift fromdemand generation to more persistentenvironmentsReachBuild AwarenessPersistent environmentsBuilding Block #1 Building Block #2Building Block #3 Building Block #4 Building reach Building Rapid Reach Building FrequencyContinuity &Push a message out to Secondary MediaReinforce messageAlways On content prospectsInternet Internet Internet Pay TV Pay TVSocial marketing Open TV Weekly mag Magazine MagazineCinemaVideo Projects POS PROOH Aps / Services Email PAGE 10V 3.1 4-10-11 11. Content Ecosystem : Paid, Owned & Earned OWNEDFEEDBACK EMAILS CRM PROGRAMNEWSLETTERS SAC (DIGITAL) ECOMMERCEPACKAGINGEXTRANET SAMPLING COMPANY SUPPORT/HOTSITESWEBSITEAPPSDISPLAY MEDIA FORUMPERFORMANCEBLOGS(OLA, SEM, CPR)SPONSORSHIP /CROWDSOURCED PROD.PLACEMENT CONTENTDR, DM, EMAIL REVIEW SITES MKT GAMES / TOOLS / EARNEDWIKIPEDIA SERVICES FLUIDPAID MOBILECONTENT SOCIAL NET. SITES (ADS, APPS, SEM)ORGANIC YOUTUBE(SEO, PR) AFFILIATE DEALS, TWITTER EXCHANGES DIGITAL DISPLAYSFLICKR/ PICASA POSPROMOTIONS & SYNDICATEDEVENTS, STUNTSCONTENT ALL PLACES CONSIDER: WEB BROWSER, MOBILE BROWSER AND MOBILE APPPAGE 11V 3.1 4-10-11 12. Build Detailed, Linked Experience Maps PUSH NOTIFICATIONSBLUE BOX SOCIAL INTEGRATION.COMACTIVATIONBE BEBE BEBECE BE UA UA FB.COM/@AMERICANEXPRE FB.COM/MEMBERSP CURRENCY.COYOUTUBE MAMEXSSROJECTNEWS FEED.E-HUB Distribution/ Deals UA SyndicationMYCAMEDIA/DRIVERS UABE FACEBOOK.COM/ FB MEDIA ACTIVATION (MTV, LIKE, SPIN) Like ZYNCZYNC CENTER89K FANS TOCE DATE DIGITAL MEDIA BECEC UACEORGANICIncentive (SEARCH, EDITORIAL, UGC) ENGAGEMENT HUB CCECEC PERFORMANCE MEDIA CCE APPLY CENTERDIRECT MAIL (CALL CENTERS)CE BROADCAST MEDIA(TV, OOH, PRINT, RADIO) DIRECTINDIRECT PROPOSEDCM PCM + P 12 PAGE 12PAGE 12V 3.1 4-10-11 13. Aligning strategiesPAGE 13PAGE 13 14. The road to success: Curiosity and understandingUnconsciously -Consciously - Unconsciously - Consciously - Incompetent Incompetent CompetentCompetent Brilliant, but cant tell I know its wrong,Learn from mistakes Dont know what you how I got there but I dont want to Architected solutions, I dont know solutions not scalable change Art & Scienceor replicable PAGE 14 15. So much happeningMapping / Lacation& Application: Advanced Design WebsiteCustomer Relationship Strategy PromotionsIntegrated sponsorships / QR Codes / BasedpackagesValue/ based segmentation mappingCustomer journeyeCommerceAffiliate Deals / Website Design Basic Ads Dynamic messaging optimisationBehavioural Targetting / Contextual Mobile / WirelessConfigurators / simulators integration packages / Ad networks / In Car / AugmentedPR integration Mass advertising campaigns SocialEventsIntegrated digital / traditional tactics e.g. unified presentationsMedia Direct MarketingMicro Sites / HotsitesBasicSocial Marketing / Blogs / Call Centres / Telemarketing Web Sites / Search Engine OptimisationSimulation / Collaboration Site MaintenanceForums and events tools MarketingDatabaseDistributed ContentContent planning / architectures Cluster targeting Email Toolkits & Playbooks Consumer Generated Content / Crowdsourcing Search Engine Marketing /Behavioral & Contextual Targeting Data capture / management Aggregation tools for commentsdemographic Target segmentation - / SEO links Call CentresProduct experience reporting tools targeting Syndicated Content segmentation demographic Paid Search/ proprietary events Product Sampling / SimulcastsGovernance / Demographic Content / (ARG) TargetContent versioning Capability roadmapsBranded Online WOM : Viral Marketing Web Analytics: Adv.Advertising Banner - Clear success metrics Desktop Tools - Softwares / Skins / Widgets test and learn Sponsorships / Product Placement Supply Chain IntegrationBasicWeb Analytics: Adv. Traditional Mass MediaServicesattributionGamingPhysical / online / Apps / analysis Crowdsourcing Traditional / Digital Strategy Integration Of SaleConsumer voting / comments Point/ Kiosks / Shopper Marketing Basic message integrationEdugaming / Advergaming Search engine marketingTechnical innovation stunts Consumer journey mappingPromotionsInstore signage / installations / integration StreamingLoyalty programs Video / Audio Database consolidationCustom events Process automationCore idea focussed & links between actionsIntermediary Strategic Integration Integrated marketing communicationsSeeding Innovation Domain strategy Isolated tactical actionsFully Integrated Planning Strategic toolkits planningConnection Process integration Proprietary tools / interfacesCustom tools Store in storeSocial networks talkability tracking Simple Direct e.g.Search Engine MarketingConsumer Generated ContentEndomarketingChannel planning E mail marketingWeb Analytics: Advanced Database mining and marketingCross-Media Measurements Lead management Communications platforms Party brands / equity Target segmentation Third Integrating behavioural In-store integration e.g. sales data Data analytics eLearning / games / roleplay Viral / Stunts Logistics solutionsAttribution Analysis Basic Dashboards Ongoing plots e.g. Games / storytellingData driven insightsData Collection Conversation tracking & mappingSelf serve configuratorsMessage segmentation Search Engine OptimisationData ModellingConversation projection / stimulate topics Calendar of conversation topics / StoryCMS (Content Management Systems)Service Development Product Research Search projection DataEngine Optimisation& DevelopmentAdvanced profiling segmentation behavioural TargetE-Learning basicEmerging Content R&D Behavioural / Automated profiling Advanced optimisation Tactical hotsites / tacticsProduct DevelopmentTest and learn structures Decentralised content distribution: existimng 3rd party sites / toolsRetargetting / remarketingYield management systems Open source content alliances Behavioral & Contextual Targeting Cross platform applications Advanced DashboardsContextual offersAD Network integrationEnterprise Solutions Loyalty programsDatabase mining and marketingBasic direct response PAGE 15 V 3.1 4-10-11 16. SOCIAL NETWORKING AND MICRO-BLOGGINGHAVE GROWN FASTER THAN ANY OTHER ACTIVITYPAGE 16 17. Start by sorting the information.TacticsEdugaming / AdvergamingPromotions Point Of Sale / Kiosks / Shopper MarketingTraditional Mass Media Sponsorships / Product Placement Services / Apps / GamingBanner Advertising Desktop Tools - Softwares / Skins / WidgetsBranded Content / (ARG)Product Sampling Search Engine Marketing / Paid Search Email Syndicated Content / Simulcasts Call Centres Consumer Generated Content / Crowdsourcing Micro Sites / HotsitesWeb Sites / Search Engine Optimisation Social Marketing / Blogs / Call Centres / TelemarketingDatabase MarketingEvents Direct MarketingMobile / Wireless / In Car / Augmented Behavioural Targetting / Contextual AdsAffiliate Deals /eCommerceViral Streaming Video / Audio/ StuntsQR Codes / Mapping / Lacation BasedStrategies PromotionsIntermediary Strategic Integration Integrated sponsorships / packages & Application: Advanced Design Website Value based Customer Relationship Strategy segmentation Dynamic messaging / optimisationCustomer journey mapping / Website Design Basicpackages / Ad networksConfiguratorsPRsimulators MediaSocial integration presentationsBasic Integrated digital / traditional tacticsintegration e.g. unifiedMass advertising campaigns Simulation / Collaboration tools Forums and eventsSite Maintenance Content planning / architectures Distributed ClusterContentAggregation tools for comments / SEOtargetingdemographicContextual Targetingcapture / managementPlaybooksTarget segmentation -Behavioral links Toolkits &&DataTarget Governance //proprietary eventssegmentation reporting roadmaps demographic Product experience Capability tools targeting Demographic Web Analytics: Adv.:-Viral MarketingmetricsClear successOnline WOM Analytics: Adv. testChain IntegrationContent versioningWebBasicSearch and comments learnCrowdsourcingSupply engine marketingTechnical Physical / online attribution analysisConsumerBasicCore idea signage / & linksmessage integration /between actions Integration innovation stunts Traditional voting ConsumerDatabasemappingDigital Strategy events Instore focussed installations /journey consolidation / integration Custom automation Integrated marketing communications Processplanning Strategic toolkitsIsolated tactical actions ConnectiontacticsData interfacesdriven insights Seeding integration strategy Innovation Loyalty Custom tools Process Domain Integrated PlanningProprietary tools /Tactical hotsites / programsStoreFullytalkability tracking ConsumerSimple Search Engine Marketing in store Endomarketing Social networksChannel planning Generated Content Direct e.g. E mail marketing Web Analytics: Advanced Database mining and marketingCross-Media MeasurementsTarget segmentation platforms / equityIntegrating Third Party brandsCommunications behavioural eLearning / games / roleplay Lead management Decentralised content distribution:Behavioral & Contextual TargetingLogistics solutionsexistimng 3rd party sites / Data analyticstoolsRetargetting / BasicIn-store /Attributione.g. sales dataOngoing plots e.g. trackingintegration Analysisremarketing &response Basic direct storytelling Dashboards Games Message segmentation projectionConversationSearchData Collection Conversation Story topics serve mappingSelf Engine Optimisation/ stimulateE-Learning basicconfigurators Calendar of conversation topics / Service Development Target segmentation behavioural Modelling Advanced CMS Research &Engine OptimisationProduct (Content Management Systems) profilingSearch projectionData Advanced optimisation Development DataEmerging Content R&D Product DevelopmentAutomated profilingstructuresBehavioural / source content alliancesOpen Test and learn management systemsYieldCross platform applicationsAdvanced Dashboards AD Network integration Contextual offers Enterprise SolutionsDatabase programs marketing Loyalty mining andPAGE 17 V 3.1 4-10-11 18. Start by sorting the information. TacticsEdugaming / AdvergamingPromotionsTraditional Mass MediaSponsorships / Product Placement Point Of Sale / Kiosks / Shopper MarketingServices / Apps / Gaming Banner AdvertisingProduct Sampling Desktop Tools - Softwares / Skins / WidgetsBranded Content / (ARG) Search Engine Marketing / Paid SearchEmail Syndicated Content / SimulcastsCall Centres Events PAID Micro Sites / HotsitesWeb Sites / Search Engine Optimisation OWNED Generated/ Content / Crowdsourcing EARNEDConsumer Social Marketing / Blogs Call Centres / Telemarketing Database Marketing Direct MarketingStreaming Video / AudioMobile / Wireless / In Car / AugmentedAffiliate Deals / Behavioural Targetting / Contextual Ads eCommerce Viral / StuntsQR Codes / Mapping / Lacation BasedStrategies Content versioning Database consolidation / integration Physical / online attribution analysisWebsite Design Basic Intermediary Strategic Integration Process automation Strategic toolkitsStore in storeSite MaintenanceWebsite & Application: Advanced DesignProduct Research & DevelopmentWeb Analytics: Advanced Fully Integrated Planning Target segmentation demographicCustomer Relationship Strategy Innovation Behavioral & Contextual TargetingDatabase mining and marketingDomain strategy Customer journey mappingData projection Cross-Media MeasurementsProcess integrationLoyalty programsSearch Engine Marketing Value based segmentationIn-store integration e.g. sales dataSocial integration Custom tools Simple Direct e.g. E mail marketingDynamic messaging / optimisation Attribution Analysis Connection planning Data capture / managementMass advertising campaigns Distributed Content Instore signage / installations Communications platformsConfigurators / simulatorsTraditional / Digital Strategy IntegrationSimulation / Collaboration toolsStandard content formats Data driven insightsOpen source content alliances Integrated marketing communications Toolkits & PlaybooksMedia packages / Ad networks Channel planning Behavioral & Contextual Targeting Core idea focussed & links between actions Capability roadmaps Basic executional measurementIntegrating Third Party brands / equity Emerging Content R&D Ongoing plots e.g. Games / storytelling Endomarketing Demographic targeting Web Analytics: Adv. - Clear success metrics Custom branded contentSearch engine marketingDISCOVERY CONVERSATION Governance / reporting toolsTRANSACTIONTactical hotsites / tactics ENTERPRISEContent planning / architectures Product experience / proprietary events Cluster targeting Yield management systems Calendar of conversation topics / Story (BUSINESS PROCESSstunts (MASS MARKETING) Isolated tactical actions(SOCIAL MARKETING) Advanced profiling(PERFORMANCE MARKETING) Technical innovationBasic Dashboards AND PRODUCT INNOVATION) Behavioural / Automated profiling Aggregation tools for comments / SEO links Consumer Generated Content Basic test and learnLogistics solutions Contextual offers Conversation tracking & mapping Decentralised content distribution:Conversation projection / stimulate topics Data analytics AD Network integrationWeb Analytics: Adv.existimng 3rd party sites / tools Proprietary tools / interfaces Cross platform applicationsDatabase mining and marketing Data CollectionTarget segmentation - demographic)Consumer voting / commentsSelf serve configuratorsLoyalty programs Search Engine OptimisationMessage segmentationConsumer journey mappingTest and learn structures Online WOM : Viral MarketingSeeding Target segmentation behaviouralCustom eventsPromotionsBasic message integration Advanced optimisationLead managementSupply Chain Integration Basic Integrated digital / traditional Social networks talkability trackingAdvanced Dashboards Basic direct responseCrowdsourcingtactics e.g. unified presentations PR integrationService Development Search Engine Optimisation Enterprise SolutionsIntegrated sponsorships / packagesTarget segmentation behaviouralData ModellingRetargetting / remarketing Product DevelopmentForums and eventseLearning / games / roleplayV 3.0 28-8-11 PAGE 18V 3.1 4-10-11 19. Building blocks for digital experienceTRANSACTION ENTERPRISEDISCOVERYCONVERSATION (PERFORMANCE(BUSINESS PROCESS(MASS MARKETING)(SOCIAL MARKETING)AND PRODUCTMARKETING) INNOVATION) Productivity / UX / Capture attention /Build afinity /Close sale / Engagement /Strategic functionCreate demand / Reduce barriers / Commerce /Motivation / Visibility Feedback / AgilityConversion / EfficiencyStakeholder ConfidenceAwareness /Level of demandConsideration Consideration / IntentIntent / Purchase Loyalty / Brand LoveSegmented groups / Segmented groups / Targetting Collective / mass clusterMolecular / Individualcluster Usability Low / Medium Medium / HighExtremeHighOne way conversation Two way conversationTwo way conversationTwo way conversation(brand to consumer / (brand / consumer orInteraction mode customer) consumer / customer) (brand / customer) (brand / stakeholders)PaidEarnedOwned / Owned / ContentDistributionDistribution On demand On Demand90% Distribution 10% Distribution 30% Distribution 10% DistributionBudget10% Content Creation 90% Content Creation 70% Content Creation 90% Content Creation PAGE 19 V 3.1 4-10-11 20. 4 Pillars of digital experience...DISCOVERYCONVERSATION TRANSACTION ENTERPRISE (BUSINESS PROCESS(MASS MARKETING)(SOCIAL MARKETING) (PERFORMANCE MARKETING) AND PRODUCT INNOVATION) BASIC CAMPAIGNS ISOLATED TATICALIncreasing sophisticationACTIONS WEBSITE DESIGN BASICSITE MAINTENANCE ORGANISATIONAL CAPABILITIESINTEGRATED BRANDBUILDING MARKETING CRM LOYALTY PROGRAMS ECOMMERCECUSTOM TOOLS SERVICE / PRODUCT INNOVATION Increasing sophistication PAGE 20 V 3.1 4-10-11 21. Sequencing strategic needs.... detail..... DISCOVERYCONVERSATIONTRANSACTION ENTERPRISE (BUSINESS PROCESS (MASS MARKETING)(SOCIAL MARKETING)(PERFORMANCE MARKETING) AND PRODUCT INNOVATION) EntryConservative Moderate Aggressive Leadership PAGE 21 V 3.1 4-10-11 22. Success Metrics are different for each discipline DISCOVERYCONVERSATIONTRANSACTION ENTERPRISE (BUSINESS PROCESS (MASS MARKETING)(SOCIAL MARKETING)(PERFORMANCE MARKETING) AND PRODUCT INNOVATION) EntryConservative Moderate Aggressive Leadership PAGE 22 V 3.1 4-10-11 23. Tactics work across many disciplines focus on strategy first DISCOVERYCONVERSATIONTRANSACTIONENTERPRISE(BUSINESS PROCESS(MASS MARKETING) (SOCIAL MARKETING) (PERFORMANCE MARKETING)AND PRODUCT INNOVATION) Traditional Mass Media Banner Advertising Entry Micro Sites / Hotsites Search Engine Marketing / Paid Search Events Streaming Video / Audio Viral / StuntsConservative Promotionsonservative Sponsorships / Embedded Content / Product Placement Product Sampling Web Sites / Search Engine Optimisation Point Of Sale / Kiosks Moderate Email Syndicated Content Desktop Tools - Softwares / Skins / Widgets Contextual Ads Social Marketing / Blogs / Podcasting AggressiveMobile / Wireless / In Car Edugaming / Advergaming Consumer Generated Content Services / Applications Branded Content / Alternate Reality Games (ARG) LeadershipCall Centres Database Marketing Direct Marketing eCommerce PAGE 23V 3.1 4-10-11 24. Big Data & Technology PAGE 24 25. PAGE 25 26. PAGE 26 27. PAGE 27 28. PAGE 28 29. PAGE 29 30. Digital Darwinism.....make assumptions..strongeststrategy survivesSet assumptions in playEliminate weakestLearn, adapt to introduce new optionsEliminate weakest... Constantly monitor to optimise PAGE 30 31. Dynamic Creative OptimizationVariants: Ad size Color Product Message Call to action Price Social featuresSite context - Location - BehavioralUser demo - Client data - RetargetingPAGE 31 32. PAGE 32 33. Social CommercePAGE 33 34. SOCIAL IS AN EXTENSION OF THE BUSINESS BUTCONSUMERS WANT SOMETHING IN RETURNPAGE 34 35. Source: Unruely PAGE 35 36. EMERGING MARKET CONSUMERS ARE MOREMOTIVATED TO FOLLOW BRANDS ON SOCIALNETWORKSPAGE 36 37. Enhanced Remarketing Use Tumri to execute advanced remarketing to increase online orders by tracking user behavior Jacket SearchWomens Fleece Jacket SearchPool Table SearchTumri UserIntent Database Women Fleece Jacket From : $139 User Profile Visited Product CategoryWhats User Visited Product SKU Interest?PAGE 37 38. China and Brazil - The eyes of theworld are on you www.redant.com 39. Why are we talking about China? China and Brazil are competing for global investment Quick to get critical mass / sheer numbers Still excess demand, mass marketing still works Public want to be involved may be repressed need being enabled Self sufficient determine their own way dont want to be USA Less complicated measurement needs more iterative test and learn entrepreneurial spirit to try - learn on the fly Growth accelerating Almost 500 million Chinese citizens are active online and a quarter ofsocial network users in the world are Chinese China currently has 145 million online shopperssecond only to the U.S.But, eCommerce is seriously under-exploited by luxury brands Chinese netizens create 3x more content than US Netizens www.redant.com 40. www.redant.com 41. China A Whole New Ball Game More friends online Mars language Digitally self-sustained Effective but expensivewww.redant.com 42. The First Hurdlewww.redant.com 43. Tier 1 CitiesBeijing GDP of USD 184 billion Population of 12.46 millionShanghaiGDP of USD 228 billionPopulation of 14 millionGuangzhou GDP USD of 138 billionPopulation of 10.26 million www.redant.com 44. The Online AudienceKnowledge Slow older 95% is power! demographic 17-2110-2961% 57% 90% www.redant.com 45. CHINA INCREASINGLY DOMINATES ONLINEBEHAVIOURSwww.redant.com 46. OVERALL, SOCIAL ENGAGEMENT HASMATURED www.redant.com 47. Why the Surge in Social?Migration Broadband One-child Mistrust policywww.redant.com 48. China is a Social Shopping Starwww.redant.com 49. Your Typical Chinese Netizen Male Aged 19 Educated to high school level Student Earns under 500RMB Urban location Accesses internet from home via desktop Almost 20 hours a week online Is on at least 2 social networkswww.redant.com 50. Localisation of Content .com or .cn? Local hosting Versioning 2 second rule30% More is more www.redant.com 51. Even Your Logowww.redant.com 52. www.redant.com 53. Vs. 250 million Young, white collar audience Better functionality 140 Chinese characters 24-hour governance Nike and Apple are the leadingbrands Dove ran a campaign encouraging Chinesewomen to share their beauty stories www.redant.com 54. Vs. Both started as a socialnetwork exclusively forcollege students Still attracts a youngerdemographic Translates as everyonenetwork 31m active monthly users Very expensive for brands www.redant.com 55. Vs. Most popular way fornetizens to engage withinternational brands Youku can displayunlicensed content 86.4% Chinese netizenswatch online video Longer content than Burberry streamed a live webcast of itsYouTube Milan Fashion Show on Youkuwww.redant.com 56. Vs. 1.5 million Young urbanites with a relatively high income Most access via Nokia phones Utilises NFCwww.redant.com 57. Vs. 6,000+ group buying sites inChina Used by 42.2m Chinese Groupon China not working Meituan is the most popularplatform www.redant.com 58. Vs. 812.3 million 2nd largest onlinecommunity 674 million use QQ 25-34 Surf from work andschool 87% use internet forIM, 53% for emailwww.redant.com 59. Vs. Baidu is key for SEO Brand zones Paid search accountsfor 31% of all onlinead spending in China Google left thebuilding in January2010www.redant.com 60. BBS The Final Frontier Netizens can be anonymous Aged 20-40 from various backgrounds Easy for brands to infiltrate User numbers are decreasing Core value of BBS is content, not individualswww.redant.com 61. Targeting the KOLs Influencer outreach 40% publish a blog KOLs as celebritiesHan Han, Chinas most popular bloggerwww.redant.com 62. Its Mobile 755 million users 1.5% on mobile marketing advertising 10 million iPhones 10.4% share 900 times a day 2G service www.redant.com 63. The Current Heavyweights Audi successful because it usesmultiple platforms Burberry successful because it usesnew platforms BMW successful because it cleverlyengages userswww.redant.com 64. 5 Core Challenges1. Language2. Scale3. Cultural diversity4. Politics5. Technical deliverywww.redant.com 65. 5 Golden Rules1. Aspirational2. Educational3. Local4. Inspirational5. Engaging www.redant.com 66. thanks! find out more atwww.redant.comChina insight article: http://www.redant.com/articles/social- media/chinas-social-media-landscape-key-insights/ www.redant.com 67. .. CheersBRIAN CROTTYEMAIL: BABELFISH.BRAZIL@GMAIL.COMMSN: BRIAN_CROTTY@HOTMAIL.COMSKYPE: BRIAN.CROTTYLINKEDIN, TWITTER, FOURSQUARE, TRIPIT, FACEBOOK, ORKUT, SLIDESHARE,WESHARE,YOUSENDIT, YOUTUBE, FEEDBURNER, WORDPRESS BLOG: BABELFISH............ PAGE 67