Social Media Marketing CampaignVolkswagen

Group members:Tan Wen YiVijayananthiniBoon Chong HaoAng Daniel

Content

Introduction

Most remarking and representative car

Competitor(BMW)

Competitor(BMW)

Facebook

Twitter

Web Traffic Metric

Volkswagen Canada Sale AnalysisVolkswagen March 2011 April 2011

City Golf/Jetta 8 74

Golf 915 2284

Golf GTI 144 344

New Beetle 41 131

Jetta 2,445 5,464

Eos 47 99

Passat 134 435

Tiguan 559 1,215

Routan 69 152

Touareg 174 436

Total 4,536 10,634

Why there is a huge increase?

Latest campaign

FANTASY DOES COME TRUE

How does it work?

Winner?

Objective

Face to face Interact with the Car-Professionals

Why we choose car-professionals?

How to win the attractive chance?

DREAM CAR

Objectives

Time Attack

Prizes (VW Collector Set)

Safety Precaution

Objective