smu ethiopia missions trip 2015 by: katie roberts, linus landucci, jared breilein, and heather huber
TRANSCRIPT
SMU Ethiopia Missions Trip 2015By: Katie Roberts, Linus Landucci, Jared Breilein, and Heather Huber
SMU (Students Missionary Union)
➢SMU is the largest student-led missions organization in the US
➢Every year SMU sends out teams during summer and interterm on mission trips to different countries
Introducing Team Ethiopia
Team Ethiopia Interview
Main Objectives
➢To raise awareness that there is a team from SMU going to Ethiopia over interterm
➢Raise support ➢Share what the team will be doing while in
Ethiopia ➢To get there name out there so people will
remember to pray for the team
Research
➢We got an ED pack, which contained information on their trip
➢We met with the team leaders to see how we could help them
➢Attended two of their meetings to get to know the team members better and see how we could help promote them
P.I.P.P.
PUBLIC IMPORTANT SEGMENTS
PROFILE PRIORITY
Students of Biola Freshmen On campus, little to no prior knowledge of SMU
1
* Sophomores Still likely to be on campus, more exposed to SMU than Freshmen
2
* Juniors Potentially less likely to be involved with student activities
3
* Seniors Most likely live off campus, aware of SMU but not aware of specific trips
4
P.O.S.T.
PUBLICSEGMENT
OBJECTIVES STRATEGIES TACTICS
Freshmen 80 Facebook likes To demonstrate that awareness was raised for the trip among students
Stickers, Facebook page, surveys, talent show
Sophomores 60 Facebook likes * *
Juniors 40 Facebook likes * *
Seniors 20 Facebook likes * Facebook page
T.A.S.C.
TACTICS AMOUNT SCHEDULE COORDINATOR
Facebook Page $0 November 5th Katie/Everyone
Survey $0 November 10th Everyone
Team Video $0 November 16th Linus/Everyone
Stickers $15 November 25th Katie
Talent Show Fundraiser
$0 December 5th Everyone
Survey
yes no yes no yes no yes no
Do you know where Ethiopia is?
11 11 9 15 8 4 7 1
Do you know SMU is sending a team to Ethiopia?
13 9 16 8 10 2 5 3
Do you know what they will being doing?
1 21 5 19 3 9 4 4
Freshman Sophomore Junior Senior
Talent Show/Fundraiser
Results
➢Team Ethiopia now has a Facebook page that will inform people about different fundraisers and updates by the team
Results
➢Stickers were made and people put them on water bottles and backs of phone which helped spread the word