SMU-BCA-WDA Productivity and Leadership Development Programme

2012 INTAKE

ELECTIVEDATE

1

2

22 & 23 Jun

29 & 30 Jun

FACILITATOR

Michael Netzley

Michael Benoliel

TOPIC

2

MODULEDATE

1

2

23 & 24 Mar

30 & 31 Mar

Managing Professional Work Relationships& Cross Cultural Management

Legal Issues

Opportunities in Building Innovations & Productivity

Risk Management & Crisis Management

Finance for Decision Making & Control

FACILITATOR

Neo Kok Beng

Adel Dimian

Tan Hwee Hoon

Christopher Chuah

Sapan Agarwal& Lieven Demeester

Annie Koh & Eliza Quek

Adam Wong

TOPIC

Strategic Planning: Growth & Internationalisation

Successful Business Management & Key Account Management

CREATINg SUSTAINABILITy

13 & 14 Apr

20 Apr

21 Apr

3

4

5

6

7

ACCELERATINg gROWTh

25 & 26 May

1 & 2 Jun

CORE MODULES

BUILDINg ThE FOUNDATION

ELECTIVES

SMU-BCA-WDA Productivity and Leadership Development Programme 2012

The SMU-BCA-WDA Productivity and Leadership Development Programme is a flagship programme tailored for the building & construction industry. It aims to provide participants with a broader strategic vision of the construction business environment at a time when the industry is experiencing growing complexities & increased competitiveness. Drawing on the rich experience of industry leaders, this programme is part of BCA’s Built Environment Strategic Leadership Development initiative to develop a quality workforce which would anchor and advance the building and construction industry.

It also cultivates a platform to exchange ideas and visions among diverse players from the industry. While it facilitates an understanding of the complex market & process-oriented issues that drives the industry, the programme also prepares senior executives to be dynamic leaders; building sustainable competitive advantages of individual firms along the value chain of the building industry. To further enhance each module, insights are shared by industry leader firms through industry-specific case-studies. Designed and facilitated by the Singapore Management University (SMU), this programme aims to elevate the way leaders manage for performance excellence, business transformation and organizational growth to deliver a quality and sustainable built environment.

Leadership, Succession & Talent Retention

Negotiation Skills

As companies emerged from small to medium enterprise, they faced the daunting task of growth to large and international enterprises.

How do companies become industry leaders? How do they positioned for regional and international growth? Which international strategies should they adopt? This module introduces the participants on the strategic thinking and methodologies for companies to achieve their growth potentials and global expansion plans.

Using local and international cases, participants will understand the various options available and apply them towards their own growth plan and internationalization strategies. The topics covered:• StrategicIntent&StrategicPlanning• CoreCompetencesMapping&Analysis• BusinessModelInnovations• ValueChainAnalysis• StrategicAlliances

A cost consultancy & management firm with 30 offices in 11 countries in Asia.

DAVIS LANgDON & SEAh SINgAPORE PTE LTD

3BUILDINg ThE FOUNDATION

Strategic Planning: growth & Internationalisation

MODULE ONEFacilitator

Featured Case Study

This program has definitely been a good refresher for me. I believe that my active participation and getting to know all my classmates has enhanced/increased their awareness and better understanding of my company and the services we provide. Similarly, I have learned much about them and their respective companies.

Mr. Bernard ho, Managing DirectorDavis Langdon & SeahProject Management Pte Ltd

NEO KOK BENg Co-Founder, President & CEO, AWAK Technologies

Mr. NEO Kok Beng is President & CEO of AWAK Technologies. AWAK is developing the platform technology for sorbent-based dialysis generation and the 1st world peritoneal-based automated wearable artificial kidney. The company is the 2011 finalist of the Wall Street Journal’s Asia Innovation Award, the 2011 IES Engineering Achievement Award, and 2010 winner of the US Department of Veterans Affairs Innovation Initiative. Prior to founding AWAK Technologies, he founded e-healthcare, information security, telematics/infocomm system. These various innovation-driven companies showcase his entrepreneurial dynamism and spirit of adventures. He focuses on the internationalization of business covering global strategy, strategic alliances, technology licensing markets access.

He was Vice-President at Singapore Technologies Electronics, specializing in new business development. He had set up new businesses divisions and spin-offs in mobile payment, information security and telematics. He was the CEO of Incubators@Work!, Singapore Technologies Incubation Program, to fund staff in innovative ideas. Kok Beng has worked and set up companies in China (Shanghai), USA (Silicon Valley) and Philippines.

Kok Beng is an Affiliate Faculty with the Science, Technology & Globalization program of the Kennedy School of Government, Harvard University. He is also on the Faculty of Executive Education for the 2010 & 2011 Innovation in Economic Development (IFED) programs for global leaders in innovation policy, strategy and management. He develops cases on technology policy and technology diplomacy.

He is also on the Academic Committee of the Singapore-Stanford Biodesign, and initiative by A*STAR and EDB to develop the next generation of medical technology innovators. Besides developing the curriculum, he also serves as teaching faculty covering topics in market analysis, medical device regulation and healthcare reimbursements.

Kok Beng is Fellow, Vice-President & Council Member of the Institution of Engineers, Singapore (IES). Awarded the Fellow status for his works, he founded initiatives such as Science & Technology Policies studies, Chief Technology Officer (CTO) Network with NUS Faculty of Engineering, Technology Entrepreneurship and Angel Investments. He also sits on management Board of IES Academy, the training arm of the institution.

Kok Beng graduated with an MBA (NTU) on Hewlett-Packard Scholarship, and B.Eng (2nd Upper Hons) from NUS. He was awarded an Executive Certificate in Innovation & Strategy from the Sloan School of Management, MIT.

BUILDINg ThE FOUNDATION4

MODULE TWO

Successful Business Management & Key Account Management

Facilitator

BUSINESS MANAgEMENTThe challenges faced by managers and their sponsors have increased with time. Business dealings are increasingly more complex, more competitive, serving multiple stakeholders, and often global in context.

This session is designed to offer a practical and foundational understanding of successful business management and decision making. With the tools, cases, examples and theories presented here, participants will be able to successfully face the challenges of first-of-a-kind opportunities, complex programs, and new technologies. Managers will learn how to access opportunities and prioritize the programs which lead to their successful implementation.

Participantswilldiscussthefollowinginthis1-daymodule:• Why do businesses fail? - Strategy&Execution -Caseinpoint:Maker49 - FMEA - 12SureWaystoFail

• Thinking about programs from a business level - TheDiamondFrameworkforunderstandingprogramscope - Schrello’sFrameworkforunderstandingbusinessdecisions

• Successful business management & program execution - PortfolioManagement -Organizing&Deciding - LeadingChange

KEy ACCOUNT MANAgEMENTGrowing a business is a competitive and challenging enterprise. Even when the industry or market of interest is growing, the question remains if one is growing optimally or in a sustainable way.

When the industry or market of interest is slowing, these questions are answered very clearly. Those organisations with a fundamentally sound and targeted growth operational plan will succeed in good times and in bad. This session will enable those leaders and managers within the construction industry to understand the application of the business development and account management process to support their growth objectives.

• Profiling your best (and worst) customers • Customer value segmentation and targeting • The key account relationship model • Key account selection and account planning • Elements of a business plan and planning for growth

ADEL F DIMIAN PhD,North Dakota State University

Adel is a Practice Associate Professor of Management in the Lee Kong Chian School of Business, Singapore Management University. He joined SMU after serving nearly 19 years with 3M in varied and increasing responsibilities in technical and business management worldwide. Adel was awarded nine patents for novel chemistry solutions.

Having spent three years based in Singapore, he was appointed regional business development manager, and was responsible for 3M’s Asia electronics portfolio.

Prior to moving back to Singapore and joining SMU, Adel was appointed vice president and general manager for 3M’s healthcare IT compliance business unit in New York City. He has worked in a spectrum of industries which included the healthcare, memory technology, commercial brand identity and graphic design, IT, and electronic market segments.

He received his formal education in the sciences, liberal arts, and business administration earning a BS and PhD degrees in chemistry, and an MBA with honours from the Carlson School of Management, University of Minnesota. His expertise is strategy, innovation, process improvement and general management.

BOVIS LEND LEASE

Featured Case Study

A leading project management & construction firm, offering construction, project, design & procurement management in several sectors.

MODULE ThREE

5

Managing Professional Work Relationships & Cross Cultural Management

TAN hWEE hOON PhD,

Purdue University

Having earned her PhD in Management from

the Krannert School, Purdue University in

December 1996, Hwee Hoon taught at the

School of Business at the National University

of Singapore from 1990 to 2005 and has

been with the Lee Kong Chian School of

Business, SMU since December 2005.

Her research interests are in the areas of

interpersonal trust, cross cultural awareness

and emotional management at the

workplace. Hwee Hoon was also the Asia-

Pacific Editor of the Journal of World Business

from 2000-2004, having articles published

in many international journals, including the

Academy of Management Journal, Strategic

Management Journal, Journal of Applied

Psychology, Human Relations.

Hwee Hoon is actively involved in Executive

Teaching, both in English and Chinese;

and has trained for major organizations in

Singapore and China - such as the Monetary

Authority of Singapore, Motorola University,

IMC Corp Limited, SingTel, Kerry Oils and

Alcatel Asia Pacific. She also consults for

organizations such as the Singapore Tourism

Board, IE Singapore and the Asia-Pacific

Economic Cooperation.

CREATINg SUSTAINABILITy

This module encompasses Managing Professional Work Relationships and Managing in a Cross-Cultural environment.

MANAgINg PROFESSIONAL WORK RELATIONShIPS Workplace relationships are complex. And in this changing economy, working with and alongside colleagues of vastly different needs and background means that the traditional styles of management and leadership are no longer effective. The human touch takes an added importance as this engagement of colleagues becomes the main leverage in how work gets done.

The first step to more effectively manage relationships and leverage engagement from others, involves understanding and managing oneself. In doing so, one would be able to adjust one’s behaviour in relation to others (such as supervisors, peers and subordinates), leading to effective management of others as well. • Managing OnESElf – SElf aWarEnESS and SElf rEgulaTiOn -Thenatureofperception,andhowperceptionaffectsbehaviour, humanrelationsandperformance -Attributionprocessesandbiases -Personalityprofiles:Howpersonalityaffectsbehaviouraswellasperception andattitudes -Emotionalintelligenceandhumanrelations

• Managing OThErS -Emotionalintelligencerevisited:Showingempathyandgainingtrust -Persuasion–creatingloyalty,improvingoutcomesandbuildingstrong relationships -Bosses,peersandsubordinates–differentstrokesfordifferentfolks

CROSS CULTURAL MANAgEMENT We will examine issues related to working in a cross-cultural environment, and in particular, managing in a cross-cultural context. Working in a cross border environment has become a norm in most organisations. Therefore what should one do to enhance one’s cross-cultural management sensitivity and to work harmoniously with co-workers and stakeholders from different cultures and nationalities?

Through experiential exercises, we will work with participants on what it is like being in a different culture and having to interact with people from a culture that one is not familiar with. In doing so, we will highlight the need to adopt sophisticated stereotyping to enable us to better work with others. Further, we will introduce skills and competencies required to function in a cross-cultural environment. A case study will be used to explore management issues such as leadership, motivation in a cross cultural environment.

A front-runner in developing industrial real estate solutions in Singapore; with core engineering expertise in designing, building & developing industrial facilities.

BOUSTEAD PROjECTS PTE LTD

Featured Case Study

Facilitator

This program had given us an insight into the business context and provided a vast knowledge to face it.

Mr Nelson Tay, Site Manager, Koh Brothers Building & Civil Engineering Contractor (Pte) Ltd

MODULE FOUR

6

Legal Issues ChRISTOPhER ChUAh Bachelor of Laws with Second Class Honours / Upper DivisionUniversity of London,London School of Economics

Diploma in Surveying, DistinctionThe College of Estate Management, Reading

Christopher Chuah heads the Infrastructure,

Construction & Engineering Practice

and is a Partner in the China Practice of

WongPartnership. His practice encompasses

front-end drafting/advice and construction

disputes, both litigation and arbitration.

Christopher graduated from the London

School of Economics, is admitted to the

English Bar and to the Singapore Bar, and has

a Diploma in Surveying (Distinction) from the

College of Estate Management, Reading, UK.

Christopher is on the Panel of Arbitrators

of the Singapore International Arbitration

Centre and Kuala Lumpur Regional Centre

for Arbitration; a legal advisor to the

Singapore Contractors Association Limited,

a Fellow of the Singapore Institute of

Arbitrators, Chartered Institute of Arbitrators

and the Chartered Institute of Building

(“CIOB”); an accredited Adjudicator under the

Building & Construction Industry Security of

Payment Act (Cap 30B); the Vice-President

of the CIOB, Singapore; a member of the

Committee for International Construction

and Building Contracts, the Construction

Adjudicator Accreditation Committee, The

Law Society of Singapore’s Investigative

Tribunal and The Institution of Engineers,

Singapore’s Panel of Legal Advisors.

He is recommended as a leading lawyer

in international legal directories including

The Legal 500: Asia Pacific since 2001,

Who’s Who Legal: The International Who’s

Who of Construction Lawyers 2008 and

The International Who’s Who of Business

Lawyers (2009 – 2010) and Best Lawyers

International: Singapore (2008 – 2009).

CREATINg SUSTAINABILITy

The objective of this seminar is to introduce the participants to an overview of disputes frequently encountered during the construction process. These disputes typically encompass payment-related claims and delays and associated consequences. The resolution of such disputes must now be considered also in the light of the Building and Construction Industry Security of Payment Act 2004.

• Construction Procurement Process -Tendersandawardofcontracts -Problemsrelatingtolettersofintentandawardoftenders -Rulesofinterpretationandproblemswithinconsistentorambiguousclauses

• Time and delays in Construction Work -Commencementandcompletionofthework -Extensionoftimeandconceptofprevention -Damagesfordelay -Prolongationclaimsandconcurrentdelays

• Payment disputes -OverviewofadjudicationregimeundertheSecurityofPaymentAct -Paymentclaimsandpaymentresponses -Jurisdictionalobjections

• Claims and dispute resolution -Contractor’sclaimstrategies -Defencestrategies -Constructionlitigationvsarbitration

Facilitator

By implementing what I’ve gained from this programme and in turn benefit the organisation as a whole.

Mr Sim Puay guan, Managing Director, Sterling Engineering Pte Ltd

MODULE FIVE

7

Opportunities in Building Innovations & Productivity

SAPAN AgARWAL Masters Degree in TechnologyIIIT (Hyderabad, India)

Sapan Agarwal is the Director for the Environment and Building Technologies Group, Asia Pacific. He has a comprehensive understanding of the global market dynamics and years of training and experience in these industries.

Sapan has authored a number of market research, as well as, strategy studies on diverse subjects ranging from communication protocols within building automation to filtration technologies in the air purification markets. He has also worked on strategic consulting projects advising clients on market trends and strategies and also helps them position themselves on growth trajectories.

Among his key projects are; Market due diligence assessment and growth strategy validation for world wear and fusion markets, Analyzing and benchmarking competing technologies in the residential air purification markets along with business strategies for market participants, critical evaluation of the American and European integrated facilities management markets and competitor benchmarking with strategies for market entry, and demand side evaluation of the building automation markets researching and delineating customer purchase preferences along with assessing the technology roadmap for the industry.

Sapan has a number of industry specific articles to his credit and has been quoted widely in both online and print media. He has had articles and quotes published in various trade magazines such as Asian Water and Home Finder.

Prior to working with Frost & Sullivan, Sapan practiced architecture under his own firm and focused primarily on energy efficient designs and technology in built spaces. Having strong insights into buildings right from conceptual designs to completion and beyond, Sapan brings a wide range of expertise and a strong focus on energy management in buildings to the company.

Sapan has a Masters Degree in Technology from IIIT (Hyderabad, India) where he majored specifically in building automation, intelligent building technologies and artificial intelligence. He did his Bachelors Degree in Architecture at Utkal University, India.

CREATINg SUSTAINABILITy

Facilitator

The building sector, which consumes more than one third of the world’s energy and, in most countries, is the largest source of greenhouse gas emissions, is a major contributor to this global problem. Fortunately, the building sector can be an even bigger part of the solution, providing some of the most cost effective and expedient ways to tackle climate change.

In 2009, the global green building industry totaled over $550 billion. It is the fastest growing sector of the building industry with an estimated CAGR of more than 110% through 2015. The highlights of this session are:

• Discussthestatusforbuildingstechnologiesindustrygloballyincluding keytrendsandbestpractices

• Discusstheroadmapforthebuildingindustry,takingapeekintohowthe industrymayevolveoverthenext10years

• Highlightglobalperspectiveofvaluepropositioninseveralindustryareas suchasbuildingautomation,resourcesmanagementofwaterandenergy, andfacilitiesmanagement

• Additionally,severaltopicssuchashotspots,opportunities,andsupporting trendsintheseareasareidentifiedwithsalientpointsoffutureindustry prospectsandpossiblemarketparticipation

• Identify,analyzeanddiscusskeymarkettrendsandgrowthopportunities, therebyprovidingbuildingsmarketparticipantswithstrategiesforgrowth anddevelopment

The Singapore Economic Strategies Committee (ESC) had outlined the importance for companies to shift towards productivity-driven economic growth. What are some of the areas that companies can consider to raise its productivity quotient? What are some of the strategic initiatives and management approaches that companies can implement to drive productivity improvements in labour, capital, equipment, materials and building techniques? Given the size of the industry, productivity is serious business and has a substantial impact on the country’s GDP.

The module will explore the following issues:- Trendsandbestpracticesintheindustry- Harnessing/adoptionoftechnologyforlongtermproductivitybenefits- Labourefficientbuildingmethods- Recruitmentofcompetentstaffandupgrading/training- Re-engineering/streamliningofworkflow- Reducingrework:Bettercontrolandcoordinationinplanning,design andconstruction- Casestudydiscussion

LIEVEN DEMEESTER PhDUCLA

Lieven Demeester is Practice Assistant Professor of Operations Management Practice at Singapore Management University and was assistant professor at INSEAD from 2000 to 2008. He has taught Operations Management, Supply Chain Management and Project Management course to MBA students and a wide range of executives in Europe and Asia.

Lieven holds a diploma in electrical engineering from the University of Ghent in Belgium and a PhD in Operations and Technology Management from the Anderson School at UCLA. In his research, Lieven has examined the nature, role and methods for inventory reduction in manufacturing, the role of operations executives in strategy making, and the impact of recycling on operations strategy. His research has been sponsored by companies such as Siemens, IBM and BASF. His scientific articles have appeared in Management Science, Manufacturing and Service Operations Management, Production and Operations Management, and Interfaces.

Prior to his academic career Lieven worked as a Principal Consultant at PricewaterhouseCoopers’ Operations Strategy practice in Los Angeles and before that he was a management consultant with Arthur D. Little in Brussels. As a management consultant Lieven has advised several industrial, utility, entertainment and Internet companies.

8 ACCELERATINg gROWTh

MODULE SIX

Risk Management & Crisis Management

Featured Case Study

Facilitator

ANNIE KOh PhD, New York University

Annie Koh is Associate Professor of Finance and Dean of Office of Executive and Professional Education at the Singapore Management University. She also holds the position Academic Director, International Trading Institute@SMU. She received her PhD in International Finance from New York University (Stern School of Business) in 1988 where she was a Fulbright scholar. A frequently sought after conference speaker, panel moderator and expert commentator, Annie’s research interests are in Family Office and Family Business Research, REITS, Investor Behaviour, Alternative Investments, and Enterprise Risk Management. She has extensive experience in consulting and executive education for the corporate and public sectors, training professionals in leadership, management, directorship and private banking.

Instrumental in bridging academia and the industry, Annie has spearheaded many major partnerships between SMU and the business world such as the Human Capital Leadership Institute in partnership with the Ministry of Manpower, the International Trading Institute for commodities research and training, the Financial Training Institute for competency training, the BNP Paribas Hedge Fund Centre and the UOB-SMU Entrepreneurship Alliance. Annie was also behind the successful Business Advisors Programme where retrenched professionals are matched with small local enterprises for short-term consultancy stints as well as the Foundation Training Programme to prepare fresh graduates for career in local enterprises, a testament to her sharp pulse on the needs of the economy. Her strong connections to business leaders opened doors for corporate donors such as Credit Suisse and Emirates National Oil Company to contribute to SMU. Annie is a recipient of the Public Administration Medal (Bronze), a prestigious National Day Award for 2010.

ELIzA qUEK MA, Birkbeck College, University of London

Eliza Quek is currently an Adjunct Faculty at SMU, where she teaches business management courses. Eliza earned her M.A in Manpower Studies from Birkbeck College, University of London. She has extensive international training experience in enhancing leadership competencies in the areas of strategic management, issues identification, ethics and crisis management; building high performing teams; performance management; creative problem solving and innovation; change management; coaching and mentoring staff. Her clients range from creative entrepreneurs, SMEs through to multinational companies and governments.

This module comprises of two segments: Enterprise Risk Management and Crisis

Management Strategies.

ENTERPRISE RISK MANAgEMENT

Enterprise Risk Management provides participants with an overview of the various

risk drivers. Through exercises, the session aims to enhance the participants’ risk

management awareness.

CRISIS MANAgEMENT

In this session, we aim to build participants’ skills in crisis management through

highly interactive simulated exercises and case examples.

Participants will be able to:

• Developstrategiestoanticipateandpreventcrisesfromoccurring

• Dealeffectivelywithcrisesasandwhentheydooccur

• Implementcontingencyplanstocope

• Instituterecoverymeasurestore-buildimage,reputationandregainthe

confidenceofkeystakeholders

A leading builder in building construction, civil and mechanical engineering work in the Asia Pacific.

TIONg SENg CONTRACTORS PTE LTD

Knowledge and confidence to face nextcoming challenges.

Eddie Kua Boon Ann, Project Manager, Tiong Seng Contractors (Pte) Ltd

Liberalisation of global trade and investment flows has created vast business opportunities. Customer preferences and market demands are changing constantly, resulting in more intense pressure for firms to reinvent and grow.

One of the keys to successful growth is prudent financial management. Often firms fail not because it has no business. On the contrary, many firms failed because they grew too fast without adequate financial support. In this module, Mr. Adam Wong, a seasoned banker, entrepreneur and consultant, will share with participants key issues in financing and cash management. Participants will:

• Learnnecessaryfinancialtoolstomakesoundinvestmentsdecisions• Determinethecostofcapitalforvariousinvestmentprojects• LearnwhymanyfirmsuseIRRandEVAtomakefinancialdecisions

• UnderstandthekeybuildingblocksofCashManagement• Determinetheleveloffinancingrequiredforbusinessgrowth• Protectprofitbymitigatingforeignexchangerisks• Quantifytheamountofcreditriskabusinessisexposedto• Preventbusinesslossesbyhavingasoundcreditpolicy• Gainaninsightonhowtodeterminethepulseofafirm’sfinancialhealth• Knowthelimitsofafirm’sdebtcapacity• Understandthekeyinformationavailablefromthevariousfinancial statements• Usemodelstopredictcorporatedistress• Gainanoverviewofthefinancingpackagesprovidedbybanks inSingapore• Explorealternatesourcesoffinancing(REITS)beyondtraditional bankdebts• Knowthekeyfundamentalsinsuccessfullyraisingbankdebts.

Finance for DecisionMaking & Control

A leader in providing business space solutions. Flagship projects include the Singapore Science Park, International Tech Park Bangalore and Dalian Ascendas IT Park.

MODULE SEVEN

ASCENDAS PTE LTD

ADAM WONg Fellow CPA

Adam Wong is the Executive Director of Mayvest Asia Pte Ltd, a financial consulting firm. He is also an adjudicator of the Financial Industry Disputes Resolution Centre in Singapore. Prior to his current appointment, he was a General Manager with Standard Chartered Bank in both Singapore and Hong Kong. He has also held key management positions with other major banks, with 22 years of successful track record in Cash Management, eCommerce, Corporate Banking and Trade Finance and Small & Medium Enterprises.

Having strong strategic orientation and regional exposure in South East Asia and Hong Kong, he is credited with significantly growing global banks’ SME assets by 450% and net profit by 140% over a three-year period in Singapore. He also started a new cash management business for a leading bank in Asia and grew it to a USD35 billion business annually.

Adam is a Fellow Certified Public Accountant, Certified Credit Risk Management Professional and a Certified Professional Trainer, Adam has contributed actively to the development and training of professionals in the financial services sector for more than 20 years by sharing his expertise regularly through The Institute of Banking and Finance, SMU and various other organisations in Singapore, Malaysia, Sri Lanka, Pakistan, Vietnam and Indonesia.

Featured Case Study

Facilitator

This course helps me to confront reality and change values, habits, practices and priorities of my sandbox, in order to deal with the real threat or the real opportunity to maximize performance, profitability and sustainable growth.

Mr. Lee Chin Leong, VP, Ascendas Services Pte Ltd

9ACCELERATINg gROWTh

ELECTIVE ONE

Leadership, Succession & Talent Retention

Featured Case Study

Facilitator

MIChAEL NETzLEy PhD, University of Minnesota

Michael serves on the faculty of Singapore Management University where he teaches corporate communication, social media and executive leadership programmes. Previously, he served as the founding director of the Centre for Communication and Teaching Excellence.

Michael has also taught at the University of Minnesota’s Carlson School of Management and held faculty appointments in Slovenia, Finland, Japan, Germany and Argentina.

Michael’s research and teaching focus on the corporate communication function and leadership in an Asian context. He is active with consulting and executive education. He has worked with clients such as OCBC, 3M, Intercontinental Hotel Group, IBM, Microsoft, SUN, UEM Group (Malaysia), Singapore’s Ministry of Foreign Affairs & Central Provident Fund, GIC (Singapore), Keppel Offshore and Marine, Neptune Orient Lines, Mettler Toledo, and CARE.org.

Currently Michael is authoring his fourth book which examines best practices in corporate communication and reputation management in South East Asia. Michael is an experienced case writer who has authored or served as managing editor of more than forty corporate communication teaching cases.

Leading people can be a tremendous challenge. Working across individual

differences, persuading, getting the buy-in of your best employees, and moving

the team towards a common goal can often be more demanding than the

technical aspect of work.

Good leadership, however, is something that no organisation can do without.

Getting the work done and meeting deadlines mean we must communicate

effectively, persuade, retain the confidence of our best employees, and develop

people who can then lead their team.

Additionally, leaders must possess the foresight to see issues coming down

the pipeline, the confidence to speak up and be proactive, and an ability to act

productively towards both employees and the project. These are not small

demands within the context of tight deadlines, changing requirements, and a

highly mobile employment market.

In this module, you will learn about your current leadership capacities, how

effective communication helps you get buy-in from your team, methods to

develop your most talented employees, and also best leadership practices from

a variety of industries.

Some highlights of the course include:

• Leadershipself-assessment:whatareyourcurrentleadershipstrengths?

• Communicationskills:howcanyouplanyourcommunicationmost

effectivelysothatithasthedesiredimpact?

• Talentretention:whatarethemostimportantfactorsthatcausean

employeetoleaveanorganisation?

• Talentdevelopment:howcanyoudevelopyourbestemployeesandgive

themsufficientopportunitytolearnthenewskillsandfeelchallenged?

• Takingaction:whyisinactionnotanoptionforleaders?

• Dynamiclearning:throughdiscussionanddebate,wewillweighcompeting

leadershipideasandlookforyourpersonalisedlearningpoints.

A reputable builder & regular winner of BCA awards in Construction Excellence as well as MOM’s Safety awards.

WOh hUP (PRIVATE) LIMITED

10 ELECTIVE

ELECTIVE TWO

Negotiation SkillsFacilitator

MIChAEL BENOLIEL PhD

The George Washington University

Dr. Benoliel is an Associate Professor

of Organizational Behavior and Human

Resources Practice at Lee Kong Chian

School of Business, Singapore Management

University (SMU) and the winner of SMU

Innovative Teacher Award 2010. In 2009 and

2010 he was listed in the Lee Kong Chian

Dean’s Teaching Honour List.

Dr. Benoliel is the author, co-author, and

editor of the books titled, Negotiating

(2009); The Upper Hand (2006), Done Deal:

Insights from Interviews with the World’s

Best Negotiators (2005), and Negotiation

Excellence: Successful Deal Making (2011).

Some of Dr. Benoliel’s media interviews

and appearances include: Bloomberg

Television; CAN TV Channel 21, Chicago;

BusinessWeek; Straits Times (Singapore);

The Washington Diplomat; and The Wall

Street Radio Network.

His more than 20 years of academic

experience includes teaching Effective

Negotiation at the undergraduate, MBA and

MBA Executive Programs at SMU, The Johns

Hopkins University (USA); and the University

of Maryland University College (USA). He

received his doctorate degree in Human

Resource Development from The George

Washington University (in Washington,

D.C. USA) and his doctoral dissertation was

selected as a finalist to the Donald Bullock

Award.

Dr. Benoliel was trained in the Participant

Centered Learning method at the Harvard

Business School, Harvard University. He

is also a certified mediator and trainer in

Herrmann Brain Dominance Instument

(HBDI). In 1991, he received the Special

Achievement Award from The American

Society for Training and Development

(ASTD, D.C. Chapter).

Dr. Benoliel is an independent consultant

and trainer in negotiation. Some of the

organizations he had worked with are: Shell

Oil; British Petrolium; BATA International;

Applied Micro Devices; PTT Chemicals,

Thailand; Prudential; Jurong Port, Singapore;

FGV, Brazil; Indian Oil; Project Management

Institute, New York and and Hong Kong;

National Health Group, Singapore; ETELS

Training Networks, Malaysia; Citadel Elite,

Philippines; and Mekong Capital, Vietnam.

Professional success is largely dependent on your ability to influence others and reach efficient and satisfactory agreements with internal and external stakeholders. Since the interests, perceptions, attitudes, or values of various stakeholders often differ, it is quite a challenge to reach efficient and mutually beneficial agreements. In this highly interactive workshop, the central focus is on complex one-on-one, multiparty, and team negotiations.

This workshop is based on Dr. Michael Benoliel’s extensive research on how world-class master negotiators in the West and in the East negotiate. The central focus of this workshop is on developing practical and advanced negotiation skills by using concepts and simulations developed by the Harvard Business School, Harvard Law School, and Kellogg Business School.

Benefits to you: • UnderstandthebestpracticesofworldclassMasterNegotiators• Understandthecomplexdynamicsofmultipartynegotiation• Buildeffectivecoalitionsbuildingskills• Recognizethecomplexitiesofmultipartnegotiation• Understandthedynamicsandchallengesofteamnegotiation• Identifythefactorsthatinfluencemulticulturalnegotiation

This advanced management program helps me to better understand the reasons why and how some essential management techiques are important and useful in my running of the business.

Mr. Lee Ang Seng, Senior Executive Director,Beca Carter Hollings & Ferner (SE Asia) Pte Ltd

11ELECTIVE

12

COURSE STRUCTURE AND FEE The course fee for the core 12-day programme is SgD12,840 (including 7% GST) per person. An overall certificate of completion will be presented to participants who have successfully completed the 12-day programme. Participants who prefer a more targeted and focused approach have the option of signing up for any module based on their needs.

The course fee for each 2-day module is SgD2,354 (including 7% GST) and 1-day module is SgD 1,177 (including 7% GST) per person.

Course fee includes course materials and meals.

APPLICATION DEADLINE 9 March 2012 for the core 12-day programme or 1 month before commencement of each module (Applications received after application deadline will be considered on space availability).

MEALS Tea breaks and lunch will be provided during the training. Meals provided are ‘no pork, no lard”. If you have any special dietary requirements, please inform us accordingly.

VENUE Singapore Management UniversityAdministration Building, 81 Victoria StreetSingapore 188065

SChEDULE 9.00am to 5.00pm

TRANSFER / SUBSTITUTION POLICy Transfer requests must be received in writing. Requests received within 4 weeks of programme commencement date will incur a 5% (of course fee) administrative charge.

CANCELLATION POLICy All cancellations must be received in writing. The following charges apply for cancellation received:4 weeks prior to course commencement: NO ChARgE2 to 4 weeks prior to course commencement: 30% OF COURSE FEE1 to 2 weeks prior to course commencement: 60% OF COURSE FEELess than 1 week prior to course commencement: 100% OF COURSE FEE

CERTIFICATE OF COMPLETIONParticipants who achieve at least 75% class attendance will be issued with a Certificate of Completion.

DIRECT ENqUIRIES AND APPLICATIONS TOSerene Tan Tel : +(65) 6828 0287 Email : serenetan@smu.edu.sg

Sheena Lye Tel : +(65) 6828 0528 Email : sheenalye@smu.edu.sg

Shermine Lim Tel : +(65) 6828 0286 Email : sherminelim@smu.edu.sg

COURSE FEE SUBSIDy The Singapore Workforce Development Agency (WDA) will provide a course fee subsidy, capped at SgD6,000 to participants who attained the Certificate of Successful Completion of the SMU-BCA-WDA Productivity and Leadership Development Programme. The course fee subsidy is only applicable to Singapore Citizens or Singapore Permanent Residents. The Building and Construction Authority (BCA) will be the administrator for the course fee subsidy grant.

Programme participants applying for the course fee subsidy will be tied to meeting the following conditions:

i)

ii)

iii)

iv)

v)

vi)

The award of the course fee subsidy would be subjected to the discretion of BCA on behalf of WDA in meeting all the stipulated funding criteria including the administration of the fund to best suit the objective of the Advanced Management Programme.

FUNDINg APPLICATION & DISBURSEMENTProgramme participants interested in the application of the course fee subsidy can submit the application form (FORM AMP 1), together with all relevant supporting documents. The complete application (with the supporting documents) must be received by BCA latest by 9 March 2012.

Upon BCA’s approval of the course fee subsidy, BCA shall disburse the subsidised sum directly to SMU in lieu of the 50% of the course fee. Processing time for WDA course fee subsidy will be 2 weeks upon receipt of complete application.

In the event that the participant and/or sponsoring organisation fails to meet any of the funding criteria before, during or after the completion of the programme, BCA reserves the right to reclaim the subsidised sum from the sponsoring organisation.

Important Information

SMU-BCA-WDA Productivity and Leadership Development Programme 2012

Participants must be sponsored by their organisations in the application of the subsidy;

Participants must be senior level executives with at least five years of management experience in the building and construction industry;

Participants must achieve at least 75% class attendance and completed the programme satisfactorily to obtain the Certificate of Successful Completion; (participants attending single module will not be eligible for this subsidy);

Participants must participate in the end-of-course evaluation as required under the administration of the subsidy;

Participants must successfully submit a project report within three months after the completion of the programme, evidencing that the participant has led or started the implementation of an initiative that impacts the business or core competitiveness of his/her organisation (Annex A); In addition, participant must also submit a report on company-based improvement project upon completion of the “Opportunities in Building Innovations & Productivity” module (Annex B). and

The sponsoring organisation’s participation in a follow-up survey 1 year after the completion of the course to track the retention rate of programme participants within the industry.

Registration FormINSTRUCTIONS1. Please write clearly in BLOCK LETTERS. Complete all sections and indicate ‘NA’ for items not applicable.2. False particulars or intentional withholding of information will disqualify the application, or if already awarded, terminate the course fee subsidy.

PART ONE

NAME OF APPLICANT ( MS. / MRS. / MR. / DR. ) PLEASE UNDERLINE SURNAME

NRIC / PASSPORT NO OF APPLICANT NATIONALITY & DATE OF BIRTH (DD / MM / YYYY)

DESIGNATION HIGHEST EDUCATION LEVEL

NAME OF COMPANY & LATEST ANNUAL SALES TURNOVER

ADDRESS

TEL NO & MOBILE NO FAx NO

EMAIL COMPANY WEBSITE

BUSINESS TyPE

BUILDER CONSULTANT DEVELOPER gOVERNMENT / STATUTORy BOARD

OThERS ( PLEASE SPECIFY )

13REGISTRATION FORM

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REGISTRATION FORM

Registration FormPART TWO - DECLARATION By APPLICANT

SIGNATURE

I declare that:The facts stated in this form are true and correct to the best of my knowledge and that I have not withheld/distorted any material facts. I understand that if I obtain the grant by false or misleading statements, the grant may be withdrawn and recovered immediately from me any amount of the course subsidy that may have been disbursed.

DATE

NAME

DESIGNATION

PART ThREE - REgISTRATION AND PAyMENT DETAILS

How did you know about this programme?

DIRECT MAILER EMAIL BCA WEBSITE RECOMMENDED BySMU WEBSITE OTHERS

Registering for CORE MODULES: (Please tick the most appropriate box or boxes)

MODULE 123 & 24 MAR 12

MODULE 230 & 31 MAR 12

MODULE 313 & 14 APR 12

MODULE 420 APR 12

MODULE 71 & 2 jUN 12

ALL MODULES

Please make cheque payable to “Singapore Management University”. If payment is by VISA/MasterCard, please complete the following:-

CARD NO

SIGNATURE OF CARD HOLDER

ExPIRY DATE

REGISTRATION DATE

CARD SECURITY CODE

( VISA / MASTERCARD - PLEASE CIRCLE APPROPRIATELY)

(3 DIGITS)

PLEASE NOTE THAT REGISTRATION IS CONFIRMED ONLy UPON RECEIPT OF PAyMENT.

14

MODULE 625 & 26 MAy 12

Registering for ELECTIVES: (Please tick the most appropriate box or boxes)

ELECTIVE 122 & 23 jUN 12

ELECTIVE 229 & 30 jUN 12

Please d

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MODULE 521 APR 12

Kindly note that the course subsidy is only applicable if applicants sign up for all 7-modules and meet the following conditions:-

i) ii) iii)

iv) v)

vi)

Course fee for each 2-day module is SgD2,354 (incuding GST) and 1-day module is SgD1,177 (incuding GST) and for the core 12-day programme after course subsidy is SgD6,840 (incuding GST).

Participants must be sponsored by their organisations in the application of the subsidy;Participants must be senior level executives with at least 5 years of management experience in the building and construction industry; Participants must achieve at least 75% class attendance & complete the programme satisfactorily to obtain the Certificate of Successful Completion; (participants attending single module will not be eligible for this subsidy);Participants must participate in the end-of-course evaluation as required under the administration of the subsidy;Participants must successfully submit a project report (Annex A) within 3 months after the completion of the programme, evidencing that the participant has led or started the implementation of an initiative that impacts the business or core competitiveness of his/her organisation; In addition, participant must also submit a report on company-based improvement project upon completion of the “Opportunities in Building Innovations & Productivity” module (Annex B). andThe sponsoring organisation’s participation in a follow-up survey 1 year after the completion of the course to track the retention rate of programme participants within the industry.

15APPLICATION FOR COURSE SUBSIDY

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APPLICATION FOR COURSE SUBSIDy

ELIgIBILITy FOR COURSE FEE SUBSIDy – PARTICIPANT MUST BE:

• EitherSingaporeCitizenorSingaporePermanentResident;and• Seniorlevelexecutivewithatleast5yearsofmanagementexperienceinthebuildingandconstructionindustry. CONDITIONS TIED TO COURSE FEE SUBSIDy

•••••

•

APPLICATION FOR COURSE FEE SUBSIDy FORSMU-BCA-WDA Productivity and Leadership Development Programme

Please read through the Eligibility for Course Fee Subsidy and Conditions tied to Course Fee Subsidy carefully; Annex A – This form constitutes part of the subsidy requirements. It must be submitted within 3 months on completion of the Programme.

IMPORTANT NOTE

• ThecoursefeesubsidyisadministeredbytheBuildingandConstructionAuthority(BCA)onbehalfofSingaporeWorkforceDevelopmentAgency(WDA).• Thisformmustbecompletedbythesponsoringorganisation.• SponsoringorganisationwillonlyneedtocompleteSectionsONE,TWO&THREEonly.• CompletedformmustbereceivedbyHead,Training&AdminDepartment,BCAAcademy,200BraddellRoad,Singapore579700before9 March 2012. Application must be supported with a photocopy of NRIC/Passport, and a letter from sponsoring organisation certifying participant’s current designation and years of managerial experience in the building and construction industry.• Anyamendmentsmademustbeendorsedbytheauthorisedsignatoryofthesponsoringorganisation.• Whereapplicationissuccessful,BCAwilldisbursethesubsidisedamountdirectlytoSMUinlieuofthe50%coursefee.

SECTION ONE - INFORMATION ON SPONSORINg ORgANISATIONREGISTERED NAME WITH ACCOUNTING & CORPORATE REGULATORY AUTHORITY (ACRA)

COMPANY REGISTRATION NUMBER WITH ACCOUNTING & CORPORATE REGULATORY AUTHORITY (ACRA)

ADDRESS

TEL NO & MOBILE NO FAx NO

EMAIL

BUSINESS TyPE BUILDER CONSULTANT DEVELOPER gOVERNMENT / STATUTORy BOARD OThERS

SECTION TWO - PARTICULARS OF PROgRAMME PARTICIPANT

NAME IN BLOCK LETTERS AS IN NRIC (PLEASE UNDERLINE YOUR SURNAME/FAMILY NAME)

NRIC / PASSPORT NO OF APPLICANT NATIONALITY & DATE OF BIRTH (DD / MM / YYYY)

GENDER

ADDRESS

EMAIL

OFFICE TEL MOBILE NO

YEARS OF MANAGERIAL ExPERIENCE IN BUILDING & CONSTRUCTION INDUSTRY

DESIGNATION EDUCATIONAL QUALIFICATION

FORM AMP 1

Participant must be sponsored by their organisation in the application for subsidy;Participant must enroll in all 7 modules of the programme (participant attending single module is not eligible for subsidy);Participant must achieve at least 75% class attendance and completed the programme satisfactorily to obtain the Certificate of Successful Completion;Participant must participate in the end-of-course evaluation as required under the administration of the subsidy;Participant must successfully submit the attached Annex A within 3 months after the completion of the programme, evidencing that the participant has led orstarted the implementation of an initiative that impacts the business or core competitive of the organisation; In addition, participant must also submit a report on company-based improvement project upon completion of the “Opportunities in Building Innovations & Productivity” module (Annex B).The sponsor organisation’s participation in a follow-up survey 1 year after the completion of the course to track the retention rate of the programme participant within the industry.

APPLICATION FOR COURSE SUBSIDY16

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SIGNATURE OF CHIEF ExECUTIVE OFFICER (OR EQUIVALENT)

NAME OF CHIEF ExECUTIVE OFFICER(OR EQUIVALENT)

SIGNATURE OF PROGRAMME PARTICIPANT

NAME OF PROGRAMME PARTICIPANT

SECTION ThREE - DECLARATION

The declaration is compulsory. Both the sponsoring organisation and programme participant must sign the application form to constitute valid application.

Is the programme participant direct employee on the organisation’s payroll? YES NO If NO, please specify

Is the programme participant financially sponsored in full by the organisation? YES NO If NO, please specify

Has the organisation applied for any form of financial support for this particular programme from other government subsidy apart from WDA? YES NOIf YES, please specify

a)

b)

c)d)

We hereby agree and accept all the above terms and conditions in relation to the application for the course fee subsidy.

SECTION FOUR - TO BE COMPLETED By BCA ACADEMyNote:i) Faxed application are not acceptable.ii) Application form must be signed by the sponsoring organisation’s CEO or equivalent.

Enrolment entry reference number

Enrolment Officer’s Name Signature Date

Approval YES NO

Authorised by Dy MD (TPD), BCA Academy

Signature

Date

DATE DATE

We hereby declare that all information and particulars provided in this form are true, complete and accurate; and that we have not withheld or distorted any information or particulars. We understand that the application will be disqualified if any information given is found to be untrue and any fees paid will be forfeited. We declare that both the sponsoring organisation and programme participant meet the eligibility requirement and shall abide the requirements stipulated under the “Eligibility for Course Fee Subsidy and Conditions tied to Course Fee Subsidy” in this form.We accept that the application for subsidy is subjected to BCA’s discretion on behalf of the WDA. We agree that BCA reserves the right to revoke the subsidy if the sponsoring organisation and/or programme participant fails to meet any of the funding criteria before, during or after the completion of the programme. In such event, BCA reserves the right to reclaim the fully subsidised amount from the sponsoring organisation.

DESIGNATION DESIGNATION

17PROJECT REPORT

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PROjECT REPORT FOR SMU-BCA-WDA PRODUCTIVITY AND LEADERSHIP DEVELOPMENT PROGRAMME

IMPORTANT NOTE

•

•

•

NAME OF PROGRAMME PARTICIPANT

NAME OF SPONSORING ORGANISATION

PROJECT / INITIATIVE TITLE

NRIC OF PROGRAMME PARTICIPANT

PROjECT / INITIATIVE DESCRIPTION (PLEASE USE SEPARATE ShEET IF NECESSARy)

PROjECT / INITIATIVE BRIEF

PROjECT / INITIATIVE IMPLEMENTATION DURATION(FROM DD/MM/yyy TO DD/MM/yyyy)

PRIOR TO IMPLEMENTATION OF ThE PROjECT / INITIATIVE

ANNEX A

hOW DOES ThE PROjECT / INITIATIVE IMPACT ON BUSINESS OUTCOME?

WhAT IS ThE PROgRAMME PARTICIPANT’S ROLE IN ThE PROjECT / INITIATIVE?

hOW DOES ThE PROgRAMME PARTICIPANT APPLy ThE SKILLS LEARNT?

Name Signature Date

ENDORSED By (SPONSORINg ORgANISATION)

SIGNATURE OF CHIEF ExECUTIVE OFFICER (OR EQUIVALENT) NAME OF CHIEF ExECUTIVE OFFICER (OR EQUIVALENT)

DESIGNATION

DATECOMPANY STAMP

SUBMITTED By (PROgRAMME PARTICIPANT)

As part of the WDA subsidy requirements, participant must successfully submit a project report (Annex A) within 3 months after the completion of the programme, evidencing that the participant has led or started the implementation of an initiative that impacts the business or core competitive of the organization. This form must be completed by the programme participant and endorsed by sponsoring organisation’s CEO or equivalent.In addition, participant must also submit a report on company-based improvement project upon completion of the “Opportunities in Building Innovations & Productivity” module (Annex B).Failure to submit the above forms (Annexes A & B) will result in revocation of the subsidy provided. In such circumstance, BCA reserves the right to reclaim the subsidy provided.

PROJECT REPORT18

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WhAT ARE ThE PROgRAMME PARTICIPANT’S ROLE AND CONTRIBUTIONS IN ThE PROjECT?

WhAT ARE ThE COST SAVINgS (IF ANy) AND INTANgIBLE BENEFITS DERIVED FROM ThIS PROjECT?

ANNEX B

NAME OF PROGRAMME PARTICIPANT

NAME OF SPONSORING ORGANISATION

PROjECT TITLE: “OPPORTUNITy IN BUILDINg INNOVATIONS & PRODUCTIVITy”

NRIC OF PROGRAMME PARTICIPANT

DESCRIBE ONE COMPANy-BASED IMPROVEMENT PROjECT ThAT IMPACT PRODUCTIVITy IN yOUR ORgANISATION.

Singapore Management University’s mission is to groom outstanding business leaders and creative entrepreneurs capable of excelling in a rapidly changing and dynamic world. Collaborations with The Wharton School and the University of Chicago Booth, School of Business, allow SMU to draw on the various institutions’ academic and research strengths across all major disciplines. The collaborations have also resulted in a diversity of executive programmes designed to address the corporate and management challenges of the global business environment.

Programmes offered combine academic rigour with hands on business savvy and are delivered by the best academics in their fields together with successful industry practitioners. SMU has trained thousands of business executives from over 30 countries, reflecting the diverse, global perspective of our programmes.

SMU delivers a rewarding executive education experience in which business leaders will gain insights and learn best practices, enabling them to manage more effectively in a changing business world.

BCA ACADEMy

As the education and research arm of the Building and Construction Authority, the BCA Academy provides quality training, learning and research programmes for the advancement of the building industry and the development of an excellent built environment. It plays a key role in ensuring that the skills and expertise required to shape a safe, high quality, sustainable, and friendly built environment are readily available. The Academy serves as the national centre for the training and education of craftsmen, technical and professional personnel for the industry. We provide a wide range of courses to groom a new generation of highly trained individuals, capable of managing and delivering world-class projects.

The Centre of Building Research at BCA Academy is a dedicated centre for applied research in sustainable development and construction, and a knowledge hub on the built enviornment. With the BCA Gallery, we showcase the accomplishments and technological advancements of the industry, providing a visual and sensory experience to visitors, it also inspires them to join us in building new horizons.

SINgAPORE MANAgEMENT UNIVERSITy

PARTICIPANTS’ PROFILE (2010 Intake)

31-40

51-60

Others

AgE gROUP

39%

41-50

Participants included Senior Management, Managers and Managing Directors

Developers

Builders

Others

BUSINESS TyPE

Consultants

7%

Postgraduate Level

Others

qUALIFICATION LEVEL

20%

Degree Holder73%40%

25%

30%

27%

7%

27%

5%

19SMU-BCA-WDA Productivity and Leadership Development Programme

SINgAPORE WORKFORCE DEVELOPMENT AgENCy (WDA)

The Singapore Workforce Development Agency (WDA) enhances the competitiveness of our workforce by encouraging workers to learn for life, and advance with skills. This will in turn help our companies compete, and strengthen our economy.

In today’s workplace, most jobs require knowledge as well as skills, which include the right attitude for the job, foundational and technical competencies. Many employers therefore look for and value workers with the right skills to do the job. Hence, WDA’s role is to develop and strengthen skills-based training for adult workers to upgrade and advance in their careers and lives, over and above academic upgrading pathways.

To achieve this, WDA is developing a Continuing Education and Training (CET) infrastructure under the CET Masterplan, announced by the Prime Minister in Feb 2008. We work with many partners, including employers, industry associations, the Union and training organisations, to develop skills-based training that are relevant to industries, accessible and open to all in the workforce - young and old, from rank and file to professionals and executives. A key initiative under the Masterplan is to continue to strengthen the Workforce Skills Qualifications (WSQ) system as a national credentialing system for skills. WSQ is relevant to and recognised by industry, embraces adult learning principles, and provides means and pathway to help all workers learn for life, and advance with skills.

OFFICE OF EXECUTIVE EDUCATIONAdministration Building81 Victoria StreetSingapore 188065Fax: (65) 6836 3486Email: execed@smu.edu.sgwww.smu.edu.sg/executive_education

200 Braddell Road Singapore 579700Tel: (65) 6248 9999www.bcaa.edu.sg

1 Marina Boulevard #16-01 One Marina Boulevard Singapore 018989 Tel: 6883 5885 www.wda.gov.sg