smteaching fallon 2014
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Social Media Workshop:Fallon, Nevada
The Abbi AgencyApril 26, 2014
Introduction– Who are you?– What do you do?– What has been your experience with social media?– What type of devices do you use? (i.e. iPhone, iPad, desktop PC…etc)
Schedule• Facebook: 10 am – 11 am
– Break: 11 am – 11:15 am
• Twitter: 11:15 am – 12 pm
– Lunch Break: 12 – 12:45 pm
• LinkedIn: 12:45 – 1:30 pm
• Pinterest: 1:30 – 2 pm
• Instagram: 2 – 2:30 pm
• Mobile: 2:30 – 3 pm
Getting StartedPersonal Page Company Page
Tips & Best Practices– Setting up a profile – Different types of posts, what works best– Scheduling posts– Facebook ads & promoted posts– Posting as the page versus as the profile– Sharing, tagging, commenting– Hiding, deleting, banning posts on your page– The admin panel:
• Adding & deleting administrators• Messages• Notifications• Insights• Apps
Examples
Statistic #1: Internet users spend 4x more time on Facebook than Google.
Examples
Statistic #2: 77% of business to consumer companies have acquired a customer though Facebook.
Examples
Tip #1: Only promote your own product 50% of the time.
Examples
Statistic #3: Facebook has 1.23 billion active users.
Examples
Statistic #4: 45-54 year old age bracket has seen 46% growth since 2012
Examples
Tip #3: Share links!
Facebook Questions?
Break!
Be back in 15 min!
Tips & Best Practices– How to set up an account– How to write a tweet (140 characters)– Hashtags– Tagging people in posts– Direct messages– How to find & follow people– Shortening Links– Posting photos– ReTweeting, Favoriting and @replying– Posting from your phone– Linking Facebook to Twitter
Examples
Examples
Examples
Examples
Examples
Examples
Twitter Questions?
Lunch break
Be back in 45 min!
Tips & Best Practices• How to set up a profile• The different sections of a profile
– Photo– Title– Summary & contact info– Work experience– Education– Orgs / Volunteer– Courses / Projects– Skills / Interests– Honors & Awards
• Making connections, endorsements, recommendations• Groups / Company pages• Pulse
Examples
Examples
LinkedIn Questions?
Tips & Best Practices• Creating a profile for a person versus a brand• How to pin
– From a website– From a file on your computer– Repin someone else’s pin
• How to create boards• Connect social profiles / verify website• Analytics
Examples
Examples
Examples
Pinterest Questions?
Getting Started
Look & FeelNewsfeed Profile
Posting a photoStep #1 Step #2
Posting a photoStep #3 Step #4
Posting a photo
How to find & follow people
Step #1: Step #2: Step #3:
Tips & Best Practices– How to download the app– How to set up an account– How to post a photo– How to post a video– Hashtags– Comments – tagging people in posts– How to find & follow people– The online version– Sharing to Facebook & Twitter
Examples
Examples
Examples
Examples
Instagram Questions?
Mobile
Thank you!Callie CrawfordSocial Media [email protected]
Nicole Rose DionProduction [email protected]