SMS2016

SMS maintains thehighest engagementrate in comparison toemails and OTT apps.

Lower barriers tocommunication let

users receive messagesquickly, making it ideal

for sending short,time-sensitive content.

Unlike OTT apps likeWhatsapp, Viber, a

user does not need tobe connected to the

Web or havemembership to the

same app to receivean SMS.

No pre-existingconnections required,

such as acceptingfriend requests or

requiring two parties todownload the same

app.

SMS is a one- size-fits- all solution whichmakes anybody (with a

mobile number)reachable

I N

WHY SMS IS STILL BEING USED

Both Transactional andPromotional SMS are

going to stay

SMS has become thekey in two-factor

authentication hasbecome the go-to

method for companiesto protect its users.

Most effective way toreach users, with a 90%

read rate in minutes

Web: mcounts.coFacts : The Next Web