SmrtTrshRecycling a’s and trsh

Is that the world you want to leave to your kids?

Only 34.5 of trash is recycled

• In 2012, Americans generated about 251 million tons of trash and recycled and composted almost 87 million tons of this material, equivalent to a 34.5 percent recycling rate. On average, we recycled and composted 1.51 pounds of our individual waste generation of 4.38 pounds per person per day

Everybody wants to

95% want to recycle 65% say they do

20% do it well

Similar to sports

80% want to do sports 30% say they do

5% do it well

Introducing SmrtTrsh the Strava of recycling

• Takes a picture of what you put in the trash and checks if it can be recycled

• Warns you if make a mistake, Yo’s you when you make it right

• Gives you a score (Gamify your recycling)

• Keeps you in check with peer pressure through a FaceBook integration and neighborhoodd and friends ranking.

Team

• Julien Salanon:Co-Founder of inTooch a social mobile app and former hardware sourcing manager for AOL modems

• Matt Lieber: IBM, MetaData, expert in machine learning and big data.

• Remy Infanti, purchase manager, GE Environment

• All former Thrasher Magazines readers and concerned citizens with kids.

Use of IOT technologies

• Tessel IO

• Alchemy API (IBM)

• Camera Sensor from Tessel