smps alaska chapter presentation - 8-27-13
Post on 21-Oct-2014
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How to write a PR plan. Ideas for PR tactics and some cool tools that help marketers be more efficient and do their job well. This was presented to the SMPS Alaska Chapter on 8-27-13 at the BP Energy Center.TRANSCRIPT
SMPS Alaska Chapter:
10 Steps to Launching an Award-Winning Communications Program
August 27, 2013
•The Public Relations Plan
•Tactics That Work
•Cool Tools to Help
•Questions & Answers
Today’s Talk
Public Relations
How we communicate and build relationships with
all of our publics
•Research•Goal•Objective•Strategy•Action/Tactic•Timeline•Budget•Evaluation
The PR Plan -ReGOSATBE
•Poll, focus group, mail questionnaire, SurveyMonkey
•Man on street, post question on Facebook or Twitter, interview past donors, talk to peers
ResearchFormal or informal
The big, hairy audacious accomplishment
Get everyone to remember that reading is still important
Be Alaska’s # 1 advocate for Sportfishing interests
Goal
•Public - who do we need to reach?•Effect - what effect will we have?•Level - to what degree?•Timeline - how long do we have to
get it done?
Examples: Get 25 positive stories or mentions in Alaska
media over the next 6 months
Improve proposals to potential clients, so that my company wins 5 percent more bids in 2013
ObjectiveP.E.L.T.
How you’re going to do it
Example: We Try Harder - AVIS Just Do It - Nike We Deliver For You - US Postal Service
Strategy
Actions/TacticsThe PR tools in the toolbox
•Video and post on YouTube•Special event/reception•Collateral-brochure, flyer•Workshop or public meeting•Grand Opening or Media Tour•CEO in-person meetings
Who is doing what and when
Timeline
Budget
What’s it going to cost
Tactics that WorkPick. Click. Give.Unique ways of spreading the word
Tactics that Work Collaborative video-Anchorage Public Library & the ACES
Tactics That WorkBlogs
Tactics that WorkAlaska Children’s Services – talk to the right audience
Tactics That WorkFigure out a way to get them in the door
Tactics that Work Build Relationships Via Facebook
Cool Internet Tools I UsePitchengine.com
Cool Internet ToolsSmartsheet
Cool Internet ToolsVisual Thesaurus
Cool Internet ToolsTwitter Search
Cool Internet Tools - DropboxShare large files
Cool Internet Tools: Expensify
Expense Reports That Don’t Suck!
LighttSmartsheet
Cool Tools: Make It Visual - Tagxedo
•Efficient, entrepreneurial, irreplaceable •Visually compelling•Smarter, more shareable•More localization, customization•Micronetworks and crowdsourcing•Smart design, inspired by nature
What We’ll Need for 2013
Questions?
Contact Information:
(907) 868-4884