smoov.me platform overview

smoo

v.me

mob

ile platfo

rm -Universal device compatibility

-Ready usersand distribution

- Ingrained marketingservices

- Instant monetization models

Background Case StudiesSolution Innovation Biz ModelAbout Us

Opportunity

Have you acted towards this opportunity?

• Worldwide mobile services will reach 63 billion and mobile advertising will reach 11.5 billion by 2011

Worldwide Market

• IDA Singapore invested more than S$20 million on mobile enablers alone this year

Singapore Government

• There are currently over 4 million smart phone users in Singapore with active 3G usage

Singapore Market

• The average user carries the phone all the time, and looks at his phone 3 times per hour.Users


Market Pain PointThe Mobile Devices Market is highly fragmented.

This is frustrating to both merchants and mobile users.


Challenges

Which phones should I develop on?

What content excites my users?

What is my user adoption strategy?

How do I monetize through the phone?

About UsBackground Case StudiesSolution Innovation Biz Model

smoov.me platform sm

oov.m

e - Universal device compatibility

- Ready users and distribution

- Ingrained marketing services


smoov.me resolves technical and market complications by

giving you


Partners and DistributionMediaInfocommInvestor

15,000 Users30,000 Users 43,000 Users

200,000 Users400,000 Users 500,000 Users

smoov.me Distribution Channels

smoov.me

connectingCommunity, Content and Consumers

Consumers

Content Providers

Community Owners

-Universaldevice compatibility


-Ingrained CRM marketingservices

-Instant monetization models

SolutionBackground Case StudiesInnovation Biz ModelAbout Us

Value Proposition

Community Owners:

Create your universal mobile application portalfor your users on all devices in as fast as 7 days

Increase user traffic by at least 80% through sticky mobile features and exclusive localised services

Achieve precision marketing by harnessing

contextual information of your users non-invasively

SolutionBackground Case StudiesInnovation Biz ModelAbout Us

Value PropositionContent Providers / Developers: Deploy your universal mobile applicationacross all mobile phones within 3 days

Reach out to targeted users via smoov.me

communities of more than 1.5 million users

Reap your return of investment through

instant and secured mobile payment with MDR starting low at 2.9%

InnovationBackground Case StudiesSolution Biz ModelAbout Us

CommunityContent

CommerceContext•Right user at the right place and time

•Leverage on information:“Location” “Events” “Profile” and “Preferences”

•Build your own sustainable user base.

•Leverage on community like Wireless@SG, NTU and FaceBook.

•Develop on web standards•Extend across native clients•Modular with plug‐ins•Open APIs•Ubiquitous

Mobile Payment Engine ‐Integrate, track and receive payment within minutes.

“Create Once Deploy All”

“Targeted Audience”

“Pervasive Usage”

“Faster Monetization”

Capabilities

Case StudiesBackground Solution Biz ModelAbout Us Innovation

Case Studies (Community)NTU Mobile Portal NTU NextBus NTU Yummies

12 NTU mobile apps deployed in 1 month

Get arrival time of bus at current location

Discover food spots, Get vouchers & Share!


Case Studies (Community)NTU Mobile Portal – mobile.ntu.edu.sg

Results

Increased active mobile usage > 100%• Enhanced academic experience on the move

New intellectual properties created• Innovation platform for NTU developers

New contextual information generated• Integrated student, staff, alumni network


Case Studies (Merchant)

[email protected]

Cathay $22.00

2 x Clash of the Titans 3D $20.00

Booking Fees $2.00

Cinema Locator Movie Selection Mobile Payment

Locate the nearest cinemas around you

Post comments, send invitation to friends

Choose seats and Make instant payment



Results

High return of investment within 1 month• New mobile usage and booking > 100%

Sustainable Viral Marketing• Seamless integration across multiple communities

Achieved Targeted Marketing• Via context information: e.g. locations and events

Cathay Mobile Application


Case Studies (Merchant)Quick Ordering Interactive Features Mobile Payment

Choose from Ala Carte or Special Packages

Post comments, send recommendations

[email protected]

Make instant payment with hassle free delivery



Results

Increase Sales by 80% within 2 months• Convenient ordering, payment and delivery

Seamless IT adoption and maintenance• Traditional business goes mobile in 2 weeks

Hassle‐free customer relationship management • Targets users with special events on calendar

BBQ House Mobile Application

Biz ModelBackground Case StudiesSolutionAbout Us Innovation

Business Model (as‐a‐service)

CommunityContent

CommerceContext

• Self Development(Free)

• Customised Development(Man hours)

Content Development

Advertising

Community Platform

Payment Gateway

• Platform license(No. of users)

• CRM license(No. of users)

• Click to Action• Targeted Messaging• Featured Placements

(Pay per use)

• Free account setup

• 2.9 % MDR onwards


Media Articles on smoov.me

Wireless@SGDistribution

(1.5 Million Users)

Local service providers onboard: NLB, Cathay, SMRT,

NTU, Shaw and others

Distribution1

Content2

Cross Platform: Symbian, WM, iPhone and Android

Universal3

The Straits Times, Monday, 18th Jan 2010


Media Articles on smoov.meACE Monthly Publication, Monday, July 2010

Helps to create and market various

innovative mobile web apps.

Enables Innovation3

DistributionDistribution strength

with 1.5 million users

1

Platform featured heavily on

CommunicAsia 2010

Featured Platform2


Customer References

30,000 Users300,000 Users400,000 Users 500,000 Users

Part of our valued Community customers

Part of our valued Content/Service providers

Cathay Cineplex

Polyclinic Q-Watch

BBQ House

Shaw Mobile

IRIS NextBus

Gothere NTU Crowd Watch

National Library Board

Red Nano

SG Car Mart

One Ticket Hub

Wat2Eat Face Book

Thank you!sm

oov.m

e -Universal device compatibility


- Ingrained marketingservices


Smoov

Community | Content | Context | Commerce

About Smoov

Smoov is the pioneering innovative mobile platform provider that simplifies the complications of a mobile channel engagement. Smoov.me platform provides a holistic approach for business to rapidly develop, deploy and monetize content and services.

For more information, please visit www.smoov.me

We are the leading consultant and servicing partner in Singapore for mobile platforms, mobile commerce and mobile channel engagements. We make a difference (as one of the six selected companies of IDA’s Digital Concierge Programme) by catalysing the growth of mobile services ecosystem in Singapore through:

1.Encouraging more pervasive use of the mobile channel by businesses and communities;

2.Accelerating the development of informational, transactional, location-based and mobile-commerce services by ICT solution providers through common reusable content and functionalities; and

3.Encouraging greater adoption and usage of mobile services through making a wide variety of richer and more personalized mobile services.

www.smoov.me

© 2010 Smoov Pte LtdAll Rights Reserved.

No part of this document may be reproduced in any form, by photocopy, microfilm, xerography, or any other means, or incorporated into any information retrieval system, electronic or mechanical, without any written permission of the copyright owner.


Business Model (Advertising)

Click to Calendar

User can add events to calendar, set reminder and sent invitation.

Click to Wallet

User can get vouchers to personal wallet with accurate fulfillment.

Click to Navigate

User can find immediate directions from current location to destination

Click to Action


Targeted Messaging


Exclusive Push Notification

• Push marketing across all phones• Push marketing across all countries• Get instant response via menu selection

(Zero data charges incurred)(Instant on-screen delivery)

<Adv> Discover what you can do on mobile (zero data charges)

1.Last Min. Deals2.Latest Deals3.Hot Prices4.Nearest Store5.Hot Promotions6.Show Mobile Site

[My Company]

1 send



Smoov Inbox MessageRich text message with picturedelivered to Smoov’s Inbox. Supports480 Characters length includingclickable links.

User will also receive an SMS Alert onnew message arrival in inbox.

Plain SMSDeliver simple SMS text to user.Supports either 80 Characters or 160Characters.

Targeted Messaging



Sponsored Application

Application will be listed on top of “App+” store: This is where users discover, engage and share applications.

Featured Apps

smoov.me platform overview

Documents

targeted users

mobile phones

sticky mobile features

secured mobile payment

contextual information

market complications

return of investment

daysincrease user traffic