smoothyjuicefinal-100423001417-phpapp02

7/29/2019 smoothyjuicefinal-100423001417-phpapp02

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Company Limited

Business Plan

www.smoothy.com.bd


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ABOUT US


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HEAD OFFICE:

Smoothy Juice Co. Ltd23/4, Dhanmandi 4/A, Dhaka

Dhaka-1215

E-mail: [email protected]

www.smoothy.com.bd

FACTORY:

Smoothy Juice Industry Limited

Ashulia, Saver, Dhaka


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OUR NATURE & SIZE OF BUSINESS

Smoothy is a Partnership & Medium sizebusiness

Manufacturer

Wholesaler

Initially we will cover the 2 division of the country but ourprospect will be whole of the country


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STATEMENT OF FINANCE

From

Partners:

TK. 11 Crore

From

Brac Bank SME Loan:

TK. 4 Crore


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WE PARTNERSAND THE SHARE

25%

15%

25%

15%

10%

10%

Rubayat Rajeev

Nafij Ahmed

Shahinur Akhter

Shajahan Munshi

A.Z.M Shahadot

Shaila Parvin Shantu


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ABOUT OURPRODUCT

Orange Juice

Mango Juice

Cocktail Special


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WE THINK THE DIFFERENT

Speciality :

100% pure juice

Pure Sugar free

Diet Mixed flavor ( cocktail)

Target Customer:

60 % Diabetic People

Children

Health Conscious Young People


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COMPETITORS OUTLOOK

the Leading Competitors

Frutica

FrootoPran

Acme

Shezan

Slice


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THE EXPECTATION

Next three year we target that we capture 5% oftotal market share

We expect the sales will be in next year

approximately TK 5.50 corer

The return on investment is 20% expected


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OUR BELIEVE & OUTLOOK

A B

C D

Performance

Price

Competitor

Our position


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OBJECTIVES

Improving the customer satisfaction

through the good quality of products

Turn in profits from the first year ofoperations.

The creation of unique, innovative andhealthy products

Become as the Best New Juice Companyin the Bangladesh


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PRODUCTION

PLAN


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PHYSICAL PLANT

Asulia, Savar, Dhaka

3000 square ft Industry Area


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PRODUCTION PROCESS:

JUICE EXTRACTION REMOVING THE BITTERNESS

TREATMENT OF THE PULP AND ASEPTIC FILLING

MXPASTEURISER

CIP CLEANING SYSTEMTHE JUICE MIXING ROOMSHIPPING & DRYING THE ORANGE PEEL


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PRODUCTION PLAN (DESIGN)

Manufacturing Portion

Packaging Portion


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RAW MATERIALS SUPPLIERS

In our Country:

Mr. Jamil Hossain, (Mango Suppliers)

Mr. Ahsan Mustak, (Mango Suppliers)

In Foreign Country:

Mr. Cyang Mo, (Orange Suppliers)

Suching Rong, (Orange Suppliers)

Mr. Rathor Dash, (Varity Fruits Suppliers)

Mr. Jone Smith & Jonson Height, (Other Raw materials)


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MARKETING

PLAN


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MARKETING OBJECTIVES

Maximum Profit Margin

Quality Leadership

Long Relationships with Customer

Communication Objective

Strategy Marketing Objective


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PRICING STRATEGY

Smoothy Juice selling its juices at price added cost

and profit margin and also keep in mind the keycompetitors price

Product name

Cost of

raw

materials

Production

cost

Marketing

CostProfit Price/ unit

Retailers

Selling

PriceMango Juice

(500ml)14 3.50 1.50 3.00 22 25

Mango Juice

(900ml)25 6.75 3.25 5.00 40 45

Orange Juice

(500ml)15 2.50 1.50 3.00 22 25

Orange Juice(900ml)

30 6.00 4.25 4.75 45 48

Cocktail Special

(500ml)17 4.00 2.50 1.50 25 28

Cocktail Special

(900ml)35 8.50 3.50 3.00 50 55


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DISTRIBUTION STRATEGIES

1. B2B (Business to Business)2. B2C (Business to Consumer)

Manufacturer

Wholesalers Agent

Retailer

CustomerB2C

B2B


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PROMOTIONAL STRATEGIES

Cable Media/ Television Advertising

FM Radio

Billboard

Internet Advertising

Newspaper


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ORGANIZATIONAL

PLAN


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Responsibility and Mutual respect

Our management style reflects the participation ofthe owners

a very strong organizational culture

It believes on teamwork

The company's management philosophywill be based on


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KEY TO SUCCESS FACTOR

Employee training to insure the best juices

preparation techniques

Marketing strategies aimed to build a solidbase of loyal customers

Customer satisfaction with high qualityjuices and services

Management that treats every employee

equally

The creation of a unique, innovative, upscaleatmosphere that will differentiate


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Chairman

Head of

Production &

Operational

Head of

Planning &

Performance

Management

Head of

Marketing

Head of

Finance

Head of

IT &Technology

Officer

Mr. Rubayat Rajeev

Nafij Ahmed

A.Z.M. Shahadot

Shaila Parvin Shantu

Shajahan Munshi

Shahinur Akhter

We Partners & Our

Departments


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Chairman

Head of

Production &

Operational

CEO of Production &

Operation

Executive of

Production

Management

Officer

Executive of

Production PlanningOfficer

Head of

Planning &

PerformanceManagement

CEO of Planning &

Performance

Management

Human Resource

ManagerOfficer

Production

CoordinatorOfficer

Head of

MarketingCEO of Marketing

Exective Officer of

Sales & Distribution Officer

Executive Officer of

Market Analysis &

Planning

Officer

Head of

Finance

CEO of

FinanceExecutive of Accounts

Cashier

Auditor

Head of

IT & Technology

Officer

Executive Officer of IT

& Information

Executive of

Technologies


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FINANCIAL PLAN


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INCOME STATEMENT

Net Sales: 2,55,00,000.00

Advertising 29,00,000.00

Maintenance 30,000.00

Salaries & wages 10,90,000.00

Building Rent 16,60,000.00

Repairs 8,15,000.00

Depreciation (Land

&Building) 1,50,000.00

Depreciation (Machinery&

Equipment) 1,63,400.00

Office Expenses 50,000.00

Miscellaneous 90,000.00

Professional Fees 1,70,000.00

Telephone 90,000.00

Utilities 99,000.00

Marketing Van 1,60,000.00

Packaging Cost 23,00,000.00

Operating Expenses

Purchases 1,15,00,000.00

Freight-in 3,50,000.00


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PRO FORMABALANCE SHEETLiabilities (Taka) Assets (Taka)

Currents Liabilities Currents AssetsAccount payable 4,80,000.00 Cash and cash equiv. 4,75,00,000.00

Supplier 8,05,400.00 Inventories 17,04,500.00

Tax payable 1,05,940.00 Bank 65,53,000.00

Notes payable 9,35,000.00 Account receivables 13,00,850.00

Accrued payable 4,73,000.00 Prepaid expenses 89,00,000.00

Marketable securities 85,00,000.00

Long-term LiabilitiesBank loan 3,46,69,800.00

Reserve fund 13,85,000.00

Total current assets 7,44,58,350.00

Owners Equity Fixed AssetsRubayat 2,75,00,000.00 Land &Building 1,94,94,965.00

Shajahan 1,65,00,000.00 Machinery & Equipment 4,35,00,000.00Shainur 2,75,00,000.00 Freezer 25,26,500.00

Nafij 1,65,00,000.00 Furniture and fixture 18,54,325.00

Shaila 1,10,00,000.00 Computer 11,25,000.00

Sourav 1,10,00,000.00 Cover Van 35,00,000.00

Staff vehicles 23,95,000.00

Total Owners Equity 11,00,00,000.00

Total Liabilities 14,88,54,140.00 Total Assets 14,88,54,140.00


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BREAK EVENANALYSIS

Fixed Cost Variable CostComputer 11,25,000.00 Raw Materials 1,01,45,500.00

Cover Van 35,00,000.00 Factory OverheadCost

80,000.00

Air Conditioner 7,20,000.00 Miscellaneousexpenses

90,000.00

PhotocopyMachine

5,50,000.00 Salaries & wages 10,90,000.00

Gas Generator 14,50,000.00 Marketing Van 1,60,000.00

Staff Vehicles 23,95,000.00 Utility Bill 99,000.00

Furniture &Fixture

18,54,325.00 Advertisement 29,00,000.00

Freezer 25,26,500.00 Packaging Cost 23,00,000.00Land & Building 50,94,965.00 Telephone Bill 90,000.00

Total Fixed Cost 1,92,15,465.00 Total Variable Cost 1,69,54,500.00


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BREAKEVENANALYSIS (CONT.)

Total Cost = Total Fixed Cost + Total Variable Cost

= Tk. (1,92,15,465.00+ 1,69,54,500.00)

= Tk. 3,61,69,965.00

Selling price per unit: Tk. 40.00

Variable cost per Unit: Tk.31.50


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Break even quantity

= Fixed Cost / (Selling Price Per UnitVariable Cost Per Unit)

= Tk. 3,61,69,965.00/TK(40.0031.50)

= Tk. 3,61,69,965.00/ 9.50

= 38,07,365 Units (Approximately)

Break even Sales

= Total produced unit * Revenue

= 38,50,365 * 9.50= Tk. 3,65,78,468 (Approximately)


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BREAKEVEN PROJECTION


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RISK ASSESSMENT& Other Information.


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EVALUATE WEAKNESS OF BUSINESS:

Evaluate the setup cost in right manner

To compete with the competitors in an innovativetechnical way.

Carefully analyze the economic condition of thecountry.

To improve technological and technical support of thecompany.

The company should justify the legal concern inappropriate way.

The company should have clear concept about market(national & international) industry demand.


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CONTINGENCY PLAN:

We have a plan when our business is well established

we will introduce a Mineral Water in our business

area


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NEW TECHNOLOGIES

We dont implement any kind of new technologies

in primary stage of our business. But in Future


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Primary Sources of Information:

1. Investment Bankers

2. Sales Force

3. Suppliers

4. Customers

5. Employees

6. Consultants/Specialized Firms


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