Your Smoothie Cafe

L.OTo understand how to market your product and café. Start planning the design ideas.

Your Smoothie Cafe

There’s a gap in the market for a smoothie café in Chelmsford. You have been hired to come up with:• ideas for your café• record a radio advert • come up with a print advert design.

First some research- Type answers next to the questions

• Who will go to your café? What kinds of people, ages etc. Answer here: Any age.

• What will your café be called? Come up with three name ideas and ask everyone in the class which they prefer. Best smooties in town, Mr. maker

• What will your cafe’s unique selling point (USP) be? Perhaps unusual flavours, deliveries, an interesting theme? Games, unusual flavours.

.

Your café is now ready to open.We need to let people know about your fab new café. So now we need to advertise; on the radio and in newspapers and magazines. First the radio advert:Alka Seltzer you can come up with a catchy tuneRadio Jingle example or just speak with some background musicFright Night

My words

Come down to Mr.Maker we have the bests Spiderman smoothie in town. In Galleywood.

Writing your radio advert • Will it have music? If so, what song?• What will you say, what information do you

think is important to get across in about 30 seconds?

Radio advert script planYou will need a script to read out, you will need to practise quite a lot before you play record. Insert script here.

Designing your advert

• On paint or fireworks you will be designing your café advert to tell the world your café is new and awesome and to persuade everyone to come.