Smoking Kills Conner Bryant

ORIGIN

The ad was published

and found on Liz’s blog.

The picture is shown

with cigarettes

replacing bullets in the

gun, symbolizing how

you kill yourself when

your smoking. Reasons

and facts on smoking

are listed on the left

hand margin.

WHAT IS THE PURPOSE OF THE AD?

The purpose

behind this ad is

to help show how

smoking can lead

to death and

disease.

WHO IS THE INTENDED AUDIENCE?

The intended

audience is any

viewer who has

smoked or has

thought about

smoking to help

them steer away

from the

destructive

decisions that

come with

smoking.

WHY ARE THE HANDS SO LARGE?

The hands are set

large in the picture to

show the focus more

towards the image of

the hands and gun

instead of the text,

this shows what the

conclusion of

smoking can be like.

WHY’S THE BACKGROUND BLACK?

The

background is

black to make

the hands and

text stand out

in the photo.

The bright

words and

illuminated

hands show

up and catch

the viewers

eye

HOW DOES THE AD CHANGE WITH A DIFFERENT COLOR?

When the ad has

no color it does not

appeal to the

viewers as when

the bright mingled

with dark colors

do. The faded

colors seem less

able to get the

point across.

ETHOS - ETHICAL APPEAL

When people see

guns they know that

it can symbolize

death. When

cigarettes are used

as bullets in the

image it brings to

mind that the

cigarettes kill just

like bullets do.

LOGOS - LOGICAL APPEAL

When you smoke

you know that

there are very

deadly toxins

running through

your veins.

Smoking does

kill and its

obvious that it

should be

stopped before

its started.

PATHOS - EMOTIONAL APPEAL

Smoking kills

thousands, even

millions of

people each

year. People who

lose family

members,

friends can

relate to this

image.

WORKS CITED

Liz’ blog, “Smoking Kills” blogspot. blogspot, 11

April 2011. Web. 9 Nov. 2011.