Leo Burnette, Philip Morris and Television Advertising in the 1960s

MJ Clarke

1963 Primetime

from “Advertising and Growth Opportunities for Small Business in Television Radio”

87th Congress, 2d Session

January 3, 1963

from the 1966 CBS Rate Card

from Printer’s Ink, September 6, 1963

from FTC’s “Trade Regulation Rule for the Prevention of Unfair or Deceptive Advertising and Labeling of Cigarettes in Relation to the Health Hazards of Smoking” (1964)

Fourth Quarter of 1960 Total Cost: $4,581,660

First Quarter of 1961 Total Costs: $2,770,206

Third Quarter 1963 Total Cost: $3,881,108

First Quarter 1964 Total Cost: $6,473,400

Second Quarter 1964 Total Cost: $5,037,600

Third Quarter 1964 Total Cost: $4,696,700

Fourth Quarter 1964 Total Cost: $11,539,300

Many Loves of Dobie Gillis “The Prettiest Collateral in Town - 4/12/1960

Seasonal Spending