SmokeSmokeRxRx®® Smokers Support ProgramSmokers Support Program

Life Miracle Products, Inc.Life Miracle Products, Inc.P.O. Box 285 Harveys Lake PA 18618 P.O. Box 285 Harveys Lake PA 18618

570.639.2174 lifenatural.com570.639.2174 lifenatural.cominformation@lifenatural.cominformation@lifenatural.com

Views of SmokeRxViews of SmokeRx®® Packaging & ProductPackaging & Product

What Is SmokeRxWhat Is SmokeRx®®??

SmokeRx is a comprehensive, nicotine-free, all-natural SmokeRx is a comprehensive, nicotine-free, all-natural smokers support program. It is specifically designed to smokers support program. It is specifically designed to naturally support smokers in their efforts to quit smoking.naturally support smokers in their efforts to quit smoking.

SmokeRx has two herbal support formulas to detoxify SmokeRx has two herbal support formulas to detoxify the body and deal with cravings, and an aromatherapy the body and deal with cravings, and an aromatherapy formula to break habitual behavior.formula to break habitual behavior.

This nicotine-free 3-part kit is formulated to deal with the This nicotine-free 3-part kit is formulated to deal with the three main challenges of quitting: three main challenges of quitting:

1. Nicotine levels and addiction in the body.1. Nicotine levels and addiction in the body.

2. Nicotine cravings and associated irritability.2. Nicotine cravings and associated irritability.

3. Physiological habit of lighting up.3. Physiological habit of lighting up.

The Retail Smoking Cessation MarketThe Retail Smoking Cessation Market

The total sales for smoking cessation products in The total sales for smoking cessation products in supermarkets and drug stores in 2004 was $478 million. supermarkets and drug stores in 2004 was $478 million. That is more than soap, toothbrushes, razors, lipstick That is more than soap, toothbrushes, razors, lipstick and shaving cream sales--with far less shelf space and shaving cream sales--with far less shelf space required. required. The smoking cessation products (tablets) segment had The smoking cessation products (tablets) segment had the biggest growth of any retail segment in 2004 with a the biggest growth of any retail segment in 2004 with a 29.8% increase in dollar sales and a 34% increase in 29.8% increase in dollar sales and a 34% increase in unit sales. Only 9 categories (8%) posted double digit unit sales. Only 9 categories (8%) posted double digit increases in retail dollar sales out of 112 categories increases in retail dollar sales out of 112 categories tracked in Health & Beauty.tracked in Health & Beauty.More and more smokers are seeking to quit as the public More and more smokers are seeking to quit as the public is educated on the devastating health risks of smoking.is educated on the devastating health risks of smoking.

Sales Statistics from Mass Market Retailer 4/25/05.Sales Statistics from Mass Market Retailer 4/25/05.

What Will SmokeRx Do For My Business?What Will SmokeRx Do For My Business?

SmokeRx can deliver more profit per allotted shelf space than virtually any SmokeRx can deliver more profit per allotted shelf space than virtually any other product offering. other product offering.

It is supported by National Radio Advertising and massive, targeted internet It is supported by National Radio Advertising and massive, targeted internet marketing exposure to drive recognition in your store. It is an in demand marketing exposure to drive recognition in your store. It is an in demand product that will not sit on your shelves.product that will not sit on your shelves.

SmokeRx has extremely attractive full color glossy packaging. It is compact SmokeRx has extremely attractive full color glossy packaging. It is compact for minimal shelf space.for minimal shelf space.

Based on rates of return, SmokeRx has a 95% satisfaction rate among Based on rates of return, SmokeRx has a 95% satisfaction rate among users. We will replace any returned inventory, so there is no risk for the users. We will replace any returned inventory, so there is no risk for the retailer.retailer.

SmokeRx is in the fastest growing retail category in both dollar sales and SmokeRx is in the fastest growing retail category in both dollar sales and units sold, and will create a strong new profit center at your location(s).units sold, and will create a strong new profit center at your location(s).

Your smoking customers will appreciate that you are making an effort to Your smoking customers will appreciate that you are making an effort to carry a natural treatment for the most serious health risk they are facing. carry a natural treatment for the most serious health risk they are facing.

Your customers strongly value choice. They will greatly appreciate that you Your customers strongly value choice. They will greatly appreciate that you are offering them other smoking cessation options than just nicotine (which are offering them other smoking cessation options than just nicotine (which is what they are trying to get free from).is what they are trying to get free from).

Smoking By The NumbersSmoking By The Numbers

50 Million Smokers In the United States (25% Of the 50 Million Smokers In the United States (25% Of the Adult Population).Adult Population).Statistically, 70% Of All Smokers Want To Quit .Statistically, 70% Of All Smokers Want To Quit .The Average Smoker Spends More Than $2,000 (and as The Average Smoker Spends More Than $2,000 (and as high as $6,000) Annually On Cigarettes. high as $6,000) Annually On Cigarettes. Smoking is the primary cause of America’s top two Smoking is the primary cause of America’s top two killers, Cancer and Heart Disease. killers, Cancer and Heart Disease. Smoking is the #1 preventable cause of sickness and Smoking is the #1 preventable cause of sickness and premature death in the nation and is the USA’s #1 health premature death in the nation and is the USA’s #1 health problem.problem.Smoking kills 440,000 Americans per year, and is Smoking kills 440,000 Americans per year, and is directly responsible for 20% of the deaths in the U.S. directly responsible for 20% of the deaths in the U.S. annually.annually.

Facts About the Smoking CrisisFacts About the Smoking CrisisBackground On the Problem Of SmokingBackground On the Problem Of SmokingCigarette smoking has been identified as the most important source of preventable Cigarette smoking has been identified as the most important source of preventable morbidity and premature mortality worldwide. Smoking is responsible for approximately morbidity and premature mortality worldwide. Smoking is responsible for approximately one in five deaths in the United States. From 1995 to 1999, smoking killed over 440,000 one in five deaths in the United States. From 1995 to 1999, smoking killed over 440,000 people in the United States each year.people in the United States each year.11 This includes an estimated 264,087 male and This includes an estimated 264,087 male and 178,311 female deaths annually. Among adults, most smoking attributable deaths were 178,311 female deaths annually. Among adults, most smoking attributable deaths were from lung cancer (124,813), coronary heart disease (81,976) and chronic airway from lung cancer (124,813), coronary heart disease (81,976) and chronic airway obstruction (64,735).² obstruction (64,735).² Excluding adult deaths from exposure to secondhand smoke, adult males and females lost Excluding adult deaths from exposure to secondhand smoke, adult males and females lost an average of 13.2 and 14.5 years of life respectively, due to smoking.² If current tobacco an average of 13.2 and 14.5 years of life respectively, due to smoking.² If current tobacco use patterns persist in the United States, an estimated 6.4 million children (8,830 per use patterns persist in the United States, an estimated 6.4 million children (8,830 per 100,000) will die prematurely from a smoking-related disease. ² Smoking costs the 100,000) will die prematurely from a smoking-related disease. ² Smoking costs the economy over $150 billion in annual health care costs and lost productivity, including economy over $150 billion in annual health care costs and lost productivity, including $81.9 billion in mortality-related productivity losses and $75.5 billion in excess medical $81.9 billion in mortality-related productivity losses and $75.5 billion in excess medical expenditures.² It is directly responsible for 87 percent of lung cancer cases and causes expenditures.² It is directly responsible for 87 percent of lung cancer cases and causes most cases of emphysema and chronic bronchitis.²most cases of emphysema and chronic bronchitis.²Cardiovascular disease is the primary cause of death in the United States.Cardiovascular disease is the primary cause of death in the United States.33 It is estimated It is estimated that as many as 30% of deaths from cardiovascular disease are a result of tobacco use.that as many as 30% of deaths from cardiovascular disease are a result of tobacco use. 44 In 2001, approximately 65,000 women died of lung cancer.In 2001, approximately 65,000 women died of lung cancer.55 85,000 men die each year 85,000 men die each year from smoking related cancers of the trachea, lung and bronchus.from smoking related cancers of the trachea, lung and bronchus.66 These statistics are not These statistics are not encouraging, and indicate that smoking has a far more negative impact on the health of encouraging, and indicate that smoking has a far more negative impact on the health of Americans and the strength of our economy than most people are aware of. These Americans and the strength of our economy than most people are aware of. These statistics alone should make people quit, but unfortunately many people relapse back into statistics alone should make people quit, but unfortunately many people relapse back into the habit.the habit.

The Smoking Crisis (con’t)The Smoking Crisis (con’t)

In 2000, more than 70% of smokers wanted to quit, and 41% tried for at In 2000, more than 70% of smokers wanted to quit, and 41% tried for at least a day.least a day.77 Many smokers report making 8-11 attempts before quitting for Many smokers report making 8-11 attempts before quitting for good.8 With a large majority of smokers desiring to quit, it is imperative that good.8 With a large majority of smokers desiring to quit, it is imperative that they are given the tools and support they need to increase their chances of they are given the tools and support they need to increase their chances of being successful. The SmokeRx program is intended to increase their being successful. The SmokeRx program is intended to increase their chances by focusing on some of the common challenges encountered in the chances by focusing on some of the common challenges encountered in the process. process. The benefits of quitting smoking are enormous. The excess risk of The benefits of quitting smoking are enormous. The excess risk of developing heart disease as a result of smoking may be reduced by as developing heart disease as a result of smoking may be reduced by as much as half in the year or two after quitting.much as half in the year or two after quitting.9,109,10 After 15 years, the former After 15 years, the former smoker's risk of heart disease approaches that of a person who has never smoker's risk of heart disease approaches that of a person who has never smoked.smoked.1010 Five to 15 years after quitting the risk of stroke returns to the level Five to 15 years after quitting the risk of stroke returns to the level of those who have never smoked.of those who have never smoked.10,1110,11 Quitting reduces the risk of lung Quitting reduces the risk of lung cancer; 10 years after quitting the risk for lung cancer is 30% to 50% that of cancer; 10 years after quitting the risk for lung cancer is 30% to 50% that of the risk of those who continue to smoke.10 Men who quit at age 35 increase the risk of those who continue to smoke.10 Men who quit at age 35 increase their life expectancy by 7 to 9 years. Women who quit at age 35 increase their life expectancy by 7 to 9 years. Women who quit at age 35 increase their life expectancy by 6 to 8 years.their life expectancy by 6 to 8 years.1212 It is never too late to gain benefits It is never too late to gain benefits from quitting. Quitting at age 45 increases life expectancy by 6 or 7 years. from quitting. Quitting at age 45 increases life expectancy by 6 or 7 years. Quitting at age 55 increases life expectancy by 3 to 6 years. Quitting at age Quitting at age 55 increases life expectancy by 3 to 6 years. Quitting at age 65 increases life expectancy by 1.4 to 4 years.65 increases life expectancy by 1.4 to 4 years.1212

FootnotesFootnotes1 Centers for Disease Control and Prevention. (2002). Annual smoking-attributable mortality, 1 Centers for Disease Control and Prevention. (2002). Annual smoking-attributable mortality, years of potential life lost, and economic costs-United States, 1995-1999. Morbidity and Mortality years of potential life lost, and economic costs-United States, 1995-1999. Morbidity and Mortality Weekly Report, 51 (14), 300-303. Weekly Report, 51 (14), 300-303. ² American Lung Association² American Lung Association3 Arias E et al. Deaths: Final Data for 2001. National Vital Statistics Reports 2003;52(30). 3 Arias E et al. Deaths: Final Data for 2001. National Vital Statistics Reports 2003;52(30). 4 McGinnis JM, Foege WH. (1993) Actual Causes of Death in the United States. The Journal of 4 McGinnis JM, Foege WH. (1993) Actual Causes of Death in the United States. The Journal of the American Medical Association; 270: 2207-12. the American Medical Association; 270: 2207-12. 5 Arias E et al. Deaths: Final Data for 2001. National Vital Statistics Reports 2003;52(30). 5 Arias E et al. Deaths: Final Data for 2001. National Vital Statistics Reports 2003;52(30). 6 CDC. Annual Smoking-Attributable Mortality, Years of Potential Life Lost and Economic Costs 6 CDC. Annual Smoking-Attributable Mortality, Years of Potential Life Lost and Economic Costs - United States, 1995-1999. MMWR 2002; 51:300-303.- United States, 1995-1999. MMWR 2002; 51:300-303.7 CDC. Cigarette Smoking Among Adults- United States. MMWR 2002; 51(29): 642-645.7 CDC. Cigarette Smoking Among Adults- United States. MMWR 2002; 51(29): 642-645.8 U.S. Department of Health and Human Services. Women and Smoking. A Report of the 8 U.S. Department of Health and Human Services. Women and Smoking. A Report of the Surgeon General. Rockville, MD. U.S. Department of Health and Human Services, Public Health Surgeon General. Rockville, MD. U.S. Department of Health and Human Services, Public Health Service, Centers for Disease Control, Center for Chronic Disease Prevention and Health Service, Centers for Disease Control, Center for Chronic Disease Prevention and Health Promotion, Office on Smoking and Health, 2001.Promotion, Office on Smoking and Health, 2001.9 U.S. Department of Health and Human Services. Women and Smoking. A Report of the 9 U.S. Department of Health and Human Services. Women and Smoking. A Report of the Surgeon General. Rockville, MD. U.S. Department of Health and Human Services, Public Health Surgeon General. Rockville, MD. U.S. Department of Health and Human Services, Public Health Service, Centers for Disease Control, Center for Chronic Disease Prevention and Health Service, Centers for Disease Control, Center for Chronic Disease Prevention and Health Promotion, Office on Smoking and Health, 2001.Promotion, Office on Smoking and Health, 2001.10 U.S Department of Health and Human Services. 1990. The Health Benefits of Smoking 10 U.S Department of Health and Human Services. 1990. The Health Benefits of Smoking Cessation: A Report of the Surgeon General. U.S. Department of Health and Human Services, Cessation: A Report of the Surgeon General. U.S. Department of Health and Human Services, Public Health Service, Centers for Disease Control and Prevention. Public Health Service, Centers for Disease Control and Prevention. 11 Aldoori MI, Rahman SH. 1998. Smoking and Stroke: A Causative Role. British Medical 11 Aldoori MI, Rahman SH. 1998. Smoking and Stroke: A Causative Role. British Medical Journal. 317:962-963.Journal. 317:962-963.12 Taylor DH, Hasselblad V, Henley SJ et al. benefits of Smoking Cessation for Longevity. AJPH. 12 Taylor DH, Hasselblad V, Henley SJ et al. benefits of Smoking Cessation for Longevity. AJPH. 2002;92:990-996.2002;92:990-996.

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Customers Needs With SmokeRx.Customers Needs With SmokeRx.