SMMART FOR PARTNERS

Social Media Scheduler based on

Solr + Hadoop + Amazon EC2

Pablo Aragón

Cierzo Development

CIERZO DEVELOPMENT

Located in the European Centre of Innovating Enterprises of Aragon, Zaragoza (Spain)

Research + Development

Social Media Marketing Analysis Tool

What is said about your product in Internet?

Who says what?

What is the impact on your sales?

SMMART

•

• More than 10% of the benchmark stock market index of Madrid

• Interactive Advertising Bureau recommends SMMART

• Managing the biggest Social Media Marketing Spanish Community in Linkedin

LEADING SPANISH SOCIAL MEDIA MARKETING

Meeting between most popular Spanish bloggers

and the Ministry of Culture

SOCIAL MEDIA IMPACT

Retrieving

Definining an action plan

Participating in the conversation

Cierzo Development

SOCIAL MARKETING PERFORMANCE

SMMART FOR PARTNERS

HDFSMapReduce

Hadoop

SMMART FOR PARTNERS

AMAZON EC2

Apache SolrParserNutch

SMMART FOR PARTNERS provides data for SMMART MINING ECOSYSTEM

How many pages make up social media at this exact point?

How is it growing?

SMMART FOR PARTNERS: Large data volumes

SMMART FOR PARTNERS: AMAZON EC2

HDFSMapReduce

Hadoop

SMMART FOR PARTNERS

AMAZON EC2

Apache SolrParserNutch

Scalable infrastructure for storage, transfer and computing on demand

High fault tolerance

Optimizing Memory

Reducing Cost

SMMART FOR PARTNERS: HADOOP

HDFSMapReduce

Hadoop

SMMART FOR PARTNERS

AMAZON EC2

Apache SolrParserNutch

Based on Nutch

MetadataLanguage

Kind of source

Parse Outlinks extraction

GeneratorRejection

SMMART FOR PARTNERS: CRAWLING

HDFSMapReduce

Hadoop

SMMART FOR PARTNERS

AMAZON EC2

Apache SolrParserNutch

Social Media Parser extracts the concrete data from social media contents

SMMART FOR PARTNERS: PARSING

HDFSMapReduce

Hadoop

SMMART FOR PARTNERS

AMAZON EC2

Apache SolrParserNutch

SMMART FOR PARTNERS API opens the door to the Spanish Social Media, indexed in an Apache Solr Index

SMMART FOR PARTNERS: INDEXING

HDFSMapReduce

Hadoop

SMMART FOR PARTNERS

AMAZON EC2

Apache SolrParserNutch

Discovering Learning Suite.Experience and enjoy the power to teach SMMART to search for content by examples, NOT with the antiquated system based on full-text keywords.

Content and semantic analysis workbench.Smart approach that blends automated semantic analysis and humandata. SMMART integrates this powerful module for performing statistical analysis and semantic content so you can get an overview about what is happening

MINING PRODUCTS

Usually online reputation is in the hands of a specialized agency or a Comunity Manager within the company. The requirements are clear:

• Perform qualitative analysis and strategic data

• CRM managed through contacts with media and bloggers

• Measure the impact of marketing events and activities

• Report doing tasks that will

MINING PRODUCTS (II)

Campaign designerWe often lack information about who is who, what are the influencers, who could be contacted. With the campaign module designer you can easily identify the most relevant media. It is really the first step of a strategy for successful social media marketing!

Real-time reporting systemAlerts, graphic information, export to Excel or PDF, custom views. Our system of real-time reporting allows you to deliver high value-added services in real time.

Multimedia labsSoon SMMART will integrate powerful multimedia features that will revolutionize the way we do internet marketing. We do not report media appearances, we want to signal business opportunities to our clients.

SMMART MINING ECOSYSTEM

• High scalability

• Customized Solutions

• NOT only Spain

CONCLUSIONS…

THANKS FOR YOUR ATTENTION