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US EPA SMM WEB Academy Webinar Series for 2013

Green Sports and Venues as Environmental Stewards

May 29, 2013

Poverty is a curable human condition.

We have the antidote.

Rock and Wrap It Up! Begins

“Both of my parents starved as teenagers when they

were slaves in Nazi Concentration Camps. As a child,

they told my sisters and me how incredibly hungry they

were. They survived. I was inspired by their indomitable

will to live and started Rock and Wrap It Up! as a

testament to their survival to help the country which took

them. In their honor, I want to feed all those who hunger.

Please help us do it. “

• Syd Mandelbaum, CEO and Founder!

Our Mission

•Rock and Wrap it Up! is an award-winning anti-poverty think tank.

We research, discover and nurture potential donors who have

renewable assets to share. Our donors include touring bands,

educational institutions, the hospitality industry, professional

sports teams and TV/film shoots throughout North America. We

find and vet agencies who need these resources thereby reducing

the poverty footprint while reducing the carbon footprint.

•We have helped feed over one billion who hunger in the United States of

America and Canada

•Founded in 1991

•National 1994, Canada 1996

•Staff of 5; Annual budget of $400k

•5,000 unpaid volunteers, 501 C (3) charity

•Recovering food & assets in 500+ N.A. cities

Introduced Home Run measurement

into Major League Baseball

7

Vayikra 19-9-10

• You shall not pick your vineyards bare or gather

the fallen fruit of your vineyards; you shall leave

them for the poor and the stranger, I am the lord

your G-d

• “One man gathers what another name spills”

• ‘St Stephen’, The Grateful

Dead

• Standing on the shoulders of my mentors and

friends, Nobel Prize winners Elie Wiesel and Dr.

James Watson

Opportunities to Reduce our

“Poverty Footprint” Music

-Since 1994, we have partnered with over 150 bands that tour and include a stipulation in their contract requiring that food that is prepared but not served not go into landfill. We develop close relationships with bands who work with advocacy and school programs.

Schools

-Since 1997, over 300 schools nation-wide have started Rock and Wrap it Up! School Programs to empower students to recover food and other assets from their schools for distribution in the local community. Snack Wrap! encourages younger students to share unopened snacks with children in latchkey and other after school programs. High School and College students recover food that is prepared but not sold in their schools and share them with agencies in their community who fight poverty. Our College Wrap! Give and Go Green asset recovery program recovers assets from graduates and shares them with the local poverty-fighting agencies

Sports

-Since 2003, 70 sports franchises in the NFL, NBA, MLB and NHL have partnered with Rock and Wrap It Up! to participate in Sports Wrap! Food that is prepared but not sold from home games concessions, luxury box and or clubhouse is recovered to feed the indigent. NHL and all of its franchises have partnered with RWU

• Advocacy

-In November 2007, after researching, writing and introducing the Federal Food Recovery Act to exponentially increase excess food into the national pipeline, the Federal Food Recovery Act of 2008, passed unanimously in the House and Senate. The Act encourages federal buildings to donate food from their restaurants, cafeterias and from outside rentals to feed our nation’s hungry. Hungerpedia.com added in 2011 to encourage donors to increase giving.

Hotels

-Hotel Wrap! works with hotels to recover food, tissue boxes, toilet paper rolls, shampoos when re-stocking rooms and hard assets when re-doing rooms. Our Rock and Wrap It Up! Haiti Relief effort will recover full room assets when hotels are refurbished. We are looking into airports as a resource to recover collected unopened items for agencies that fight poverty.

Entertainment

NBC/Universal, HBO, Showtime and dozens of productions donate food from catering and craft services to Rock and Wrap It Up! Over 40 TV and Movie shoots in LA and NY have provided over 100,000 meals since 2009.

-NBC Universal has become the first national network to work with Rock and Wrap it Up! to set up food recovery from their television and film shoots. HBO has also joined our recovery efforts.

Launched by MTV and Rolling Stone

1999 Alanis Morissette, dc Talk, R.E.M, The Offspring,

Journey, John Mellencamp, Cher, Bare Naked Ladies,

Bruce Springsteen and the E. Street Band, Bette Midler,

2000 blink 182, Jonny Lang, Smash Mouth, Britney Spears,

Christina Aguilara,

2001 Weezer, Backstreet Boys, Eric Clapton, Madonna

2002 Creed, CSN&Y, Bob Dylan, Linkin Park, The Who,

Usher Brooks and Dunn, Paul McCartney, The Eagles, Phil

Lesh, Korn

John Mellencamp, Alicia Keys,

2003 Avril Lavigne, The Dead, Good Charlotte

2004 John Mayer, Neil Young, Simon and Garfunkel, Josh

Groban, String Cheese Incident

2005 Jack Johnson, Judas Priest

2006 Nickelback, Joe Satriniani, Kenny Chesney

2007 Will Hawkins, Justin Timberlake

2008 Jackie Green, Tealeaf Green, ALO, O.A.R.

2009 Rise Against

2010 Warped Tour, Vampire Weekend

2011 Jackie Greene, TAB the Band

•

Letter of Intent

• DONATION AGREEMENT

• This Donation Agreement (“Agreement”) is made by and

between [insert Tim McGraw’s entity], a company

affiliated with musician Tim McGraw ("McGraw"), and

Rock and Wrap It Up!, a charitable, not-for-profit

company ("Recipient"), dated as of April __, 2011

(“Effective Date”).

• WHEREAS, in connection with its concert touring

activities, McGraw has leftover foodstuffs and other

consumables (the "Goods"), more particularly described as

follows:

•

• Surplus catered meals at Tim McGraw concerts

_______

•

• McGraw wishes to donate such Goods to Recipient,

pursuant to the terms of this Agreement.

1. DONATION; FREE DISTRIBUTION. McGraw hereby

donates the Goods from each concert on the “Tim

McGraw Emotional Traffic Tour” to Recipient. Recipient

represents and warrants that the Goods will be distributed

for free to Recipient's clients.

Government Protection from Liability

• The Bill Emerson Good Samaritan Act was passed in 1996 to protect all donors of edible leftover food from liability. Bill Emerson was a Congressman from Missouri who pushed for this legislation. His widow, JoAnn, replaced him in the United States Congress in 1997 and presently serves the constituents of the St. Louis area.

Rock and Wrap it Up! Advocacy

R

T

C

E

A

S

ock and Wrap it Up!

he Rock and Wrap it Up! School Program

ollege Wrap!

veryone Wins on Election Night! 96,98,00,02,04,06

Mayors Initiative

nti-Poverty Congressional Initiative

ports Wrap!

Wrap Their Memory In Charity!

Everyone Wins on Election Night!

We ask both political parties to help.

16

Federal Food Donation Act of

2008

Researched, written and

sponsored by Rock and Wrap It

Up! Lobbied for by Phil Schiliro,

Former Assistant to President

Barack Obama for Legislative

Affairs

.

16

• Using the Federal Food Donation Act to

feed America’s Hungry

• This act can be used to get more partnerships to

expand food recovery ie Sports, Film, Hotels

• If the Federal Government is recommending food

recovery, every state and city agency is a candidate

for food recovery

• Donors are protected by the Bill Emerson Good

Samaritan law

• All food-generating corporations in America should

be approached to save food from landfill

18

Sports Wrap! started in 2003 with Mike and

Brooke Maroth recovering clubhouse food

18

2004 Bill Emerson Good Samaritan

Award Winners Brooke and Mike

Maroth

21

NY Giants First NFL Team to Donate

Concession Food in 2005

21

• Keys to Arena and Stadium Food Donations

• Team/Concessionaire partnerships are vital

• Anti-poverty agency vetting and selection is the key

to a successful food recovery program

• Concessionaire is responsible for kiosk recovery as

game ends, normally takes 20-30 minutes

• Food is recovered from stadium after event or

refrigerated/frozen and recovered the next morning

• Monitoring of agency efforts should be on-going

• Use of documenting spreadsheet is mandatory

• Many teams offer tickets for agency volunteers

23 22

Sports Wrap!

Uses prepared but unsold food from arenas and stadiums

to feed the hungry in local communities

24

Encourages all

concessionaires

and vendors to

repurpose short-

dated items to both

feed the hungry

and keep valuable

items out of land fill

35

Text

• VETTING OUR PARTNERS IS THE KEY

• Must have health certificate

• Must have on-going program

• Must have transportation

• Must have refrigeration

• Must have communication

• Must have storage

• Must have internet savvy for recording pickup for our GHG

reduction analysis program and Waste Wise Program

• Mu

Encourages

school

communities to

emulate your

team by

establishing

food recovery

and outreach

programs

A few of the Stars Participating in our School

Program

by signing Certificates of Appreciation

Dave Matthews

Jewel

Eli Manning

Indigo Girls

The Goo Goo Dolls

blink 182

Matchbox 20

Blues Traveler

Avril Lavigne

Usher

Britney Spear

The Rock

Nickelback

28

Snack Wrap!

Encourages your

community outreach

departments to initiate

school-based Snack

Wrap! programs to

collect healthy,

unopened snacks and

encourage youth charity

27

Why Snack Wrap! Now?

League Games Avg. Attendance 2007 2012

MLB 2420 30,352 79,503,175 74,765,900

NFL 256 67,394 17,345.205 17,252,949

Half of all births to American women under 30 outside marriage is

both a symbol of transforming family and a hint of coming

generational change

Generation Y (Born 1980-2000) out number Boomers (1946-64)

70% of America is under 30

Cultivate team loyalty at a younger age

People, Planet and Profit= 21st Century Business Ethics

Co-Branding

Co-brands with Rock and Wrap It Up! on Snack Wrap!

collection boxes in school cafeterias using both of our

logos

31

PSA reach millions

30

-Produce PSAs

featuring your

team players and

Rock and Wrap It

Up! to disseminate

our joint message

of feeding the poor

and preserving the

environment in

local communities

New Sports Marketing Considerations

Sports ”Hero Worship” to increase greening awareness

Market sports greening to the current and next generation of

females as well as males: Divorce rate is 46% in the US and 40%

in Canada

Team/Stadiums are teachers/leaders/heroes

Successful Sports Wrap! Programs will encourage college arenas

and stadiums to participate increasing food supply and greening

opportunities

We want all recoverable food from all events at your venue

Try to market greening to all society segments especially new

Americans from non-greening countries

Reducing poverty will increase arena/stadium attendance

long term

Partnering with RWU

• “Instead of being thrown out, which last season would

have been 105 tons of waste, it is now used to serve

160,000 meals to people that might otherwise have

been hungry," That's good business, it actually saves

money, it reduces the expense of carting away trash.

When you have programs like that, it's not very

difficult to get your clubs interested."

• The NHL doesn't only want to be environmentally

responsible and set an example for others, it also

wants to be socially responsible.”

• NHL Commissioner Gary Bettman,

• Beyond Sports Summit, September 2011

NHL and RWU

• Since the NHL partnered with Rock and Wrap it Up! in

October of 2010, the League's Food Recovery

Initiative has diverted more than 211 tons of waste

from landfill, providing local shelters in NHL in North

American communities with approximately 324,000

meals (according to estimates from the USDA, where

1 meal = 1.3 pounds).

• According to estimates provided by the U.S. EPA, the

League reduced the equivalent of approximately 160

Metric Tons of Carbon Dioxide (MTCO2) from the

environment.

70+ Current Sports Wrap Partners All 30 NHL Franchises in N.A.

Boston Celtics

Bridgeport Sounders

Brooklyn Cyclones

Brooklyn Nets

Chicago Bulls

Chicago White Sox and Cubs

Colorado Rockies

DC United

Denver Broncos

Detroit Tigers

KC Royals

L.A. Angels

Miami Marlins

Milwaukee Brewers

Minnesota Twins

Minnesota Vikings

New York Giants

New York Jets

New York Knicks

New York Liberty

New York Mets

New York Yankees

Orlando Magic

PGA Matches

Philadelphia Eagles

Philadelphia Phillies

Philadelphia 76’s

Pittsburgh Pirates

Red Bulls

Seattle Seahawks

Somerset Patriots

St. Louis Cardinals

St. Louis Rams

Tampa Bay Rays

Trenton Thunder

Women’s Tennis Association

World Wrestling Entertainment

36

EPA Programs

Works with Rock

and Wrap It Up! to

calculate green

house gas

emissions

reduction numbers

for EPA programs

such as

WasteWise and

Food Recovery

Challenge

32

37

19

• ADVANCING COMPOSTING,ORGANICS RECYCLING & RENEWABLE ENERGY

• BioCycle September 2011, Vol. 52, No. 9, p. 6

• Hungerpedia Campaign To Boost Diversion

• New York-based Rock and Wrap It Up! (RWU), an award-winning, nonprofit, antipoverty think tank, has launched Hungerpedia.com, an encyclopedia of vetted antipoverty agencies operating in North America. The encyclopedia offers an Excel spreadsheet organized by geography, agency name, location, contact information and asset needs. The idea is to enable potential donors to find suitable agencies to recover their unwanted or surplus materials, thus keeping them out of landfill. Items in demand include food, toilet paper and tissue, shampoos and toiletries, small appliances, kitchen items and dorm-room supplies. Recovering agencies are required to report asset recovery statistics to RWU. Assets kept out of landfill will be listed on U.S. EPA’s WasteWise program (www.epa.gov/wastewise). Agencies vetted and listed by RWU must have health certification, transportation, refrigeration, cell phones, storage and either have or support ongoing antipoverty/hunger programs. Donors are protected from liability by the Bill Emerson Good Samaritan Act.

• An encyclopedia of anti-poverty agencies in the U.S. and Canada

• Advantages to be in Hungerpedia.com • No cost

• Database for both National and Worldwide donors

• Listed by Asset needs

• Free advertisement for your food bank

• Program you can offer your larger agencies

• All anti-poverty agencies vetted by RWU to ensure liability protection

for donors

• US Departments of Agriculture, EPA and

Rock and Wrap It Up! to launch Food

Waste Challenge Programs on June 4th,

2013, World Environment Day

• Future Platforms • Piloting food and asset recovery from

Military bases

• Food recovery from US Capitol

• Re-introduction of Federal Food Donation

Act through US Department of Agriculture

• Expansion of Hotel, School, Music Sports

Wrap! and It’s A Wrap programs

• Volunteers from AARP partnership

• Green job training (Building Analyst)

through Departments of Energy and Labor

Our Vision

“Grassroots efforts such as these can provide an

immeasurable boost to our eventual goal of ending

hunger in the United States.. There are over 95

billion pounds of food wasted by Americans each year

in this country. Rock and Wrap it Up! has the answer.”

The Honorable Dan Glickman, President

Motion Picture Association of America

Former Secretary of Agriculture

RWU Tribute Dinner at World Trade Center, NY

(Windows on the World)

June 18, 2001

How to Learn More

Rock and Wrap It Up!

– http://www.rockandwrapitup.org

– (877) 691-FOOD

– Twitter @rockywrap

– Facebook: Rock and Wrap It Up!

– Reducing our Planet’s Poverty Footprint by

Reducing Society’s Carbon Footprint