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– GOING SOCIALSMK

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SMK on social media

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The first steps…

We need more people coming to our events …Let’s make a Facebook

page!

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And we failed…

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Help, you know I need someone, help

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Starting over

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Show it, don’t yell it

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Art to the people

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Why social media?

•Reaching new audiences•Branding

SMK is the clever friend who challenges us to question

andexplore the world we live in; always with a point of view,

alwayswilling to listen and question.

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Why social media?

•Content marketing•Creating relations and bonding with existing audiences•Learning from our fans

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Every tool is a weapon if you hold it

right

http://www.museum-analytics.org/

http://page-analyzer.dk/

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Want to know more?Mikael Lemberg: Facebook is the matrix

http://www.kommunikationsforum.dk/artikler/facetrix-is-the-matrix

Bjarki Valtysson: Facebook as a digital public sphere: Processes of colonization and emancipation.

http://www.triple-c.at/index.php/tripleC/article/view/312

Nicole Ellison & danah boyd: Social network sites: Definition, history, and scholarship.

http://jcmc.indiana.edu/vol13/issue1/boyd.ellison.html

Alice Marwick & danah boyd: I tweet honestly, I tweet passionately: Twitter users, context collapse, and

the imagined audience.

http://nms.sagepub.com/content/early/2010/06/22/1461444810365313

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Thank you for listening

https://twitter.com/sarahgrnhttps://twitter.com/statensmuseum

http://dk.linkedin.com/in/sarahsgroen