smis thu sponsored luncheon echo
TRANSCRIPT
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echoReal-time Web Platform
What Your Website and Mobile Apps Can Learn From Facebook
Kristin Hersant, VP of Marketing@kristinhersant
http://aboutecho.com
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Traditional websites are facing critical challenges
Resulting in decreased traffic, time on site,
engagement, relevance & revenues on
static sites.
Users are flocking to real-time/social web sites like
FB and Twitter.
Users now expect and demand
real-time/social experiences as they
browse other websites.
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Traditional websites are facing critical challenges
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NotificationsSocial Login
Real-time site ticker
Real-time Trending
Real-time news feed
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We help businesses to create branded real-time social experiences
that build brand loyalty and drive user behavior.
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Echo Platform
Your Partner for the Real-time Web
Echo Business Services
StreamServer Real-time Activities DB
DataServer Real-time Data Bridging
KVSServer Key Value Store in the Cloud
BackplaneServer Real-time App Eventing
Centralized Support One point of contact. Integration support.
Unified Contract & Billing One bulk price. One SLA guarantee
Strategic Guidance Best practices, KPIs, Next Gen Ideas
App Ecosystem
FollowSocial Chatter Polling Badges User Newsfeed Custom Apps
Site TickerSocial Login Comments
Notifier
TrendingForums Lifestreams
3
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Echo Platform
Your Partner for the Real-time Web
Echo Business Services
StreamServer Real-time Activities DB
DataServer Real-time Data Bridging
KVSServer Key Value Store in the Cloud
BackplaneServer Real-time App Eventing
Centralized Support One point of contact. Integration support.
Unified Contract & Billing One bulk price. One SLA guarantee
Strategic Guidance Best practices, KPIs, Next Gen Ideas
App Ecosystem
FollowSocial Chatter Polling Badges User Newsfeed Custom Apps
Site TickerSocial Login Comments
Notifier
TrendingForums Lifestreams
3
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Echo Platform
Your Partner for the Real-time Web
Echo Business Services
StreamServer Real-time Activities DB
DataServer Real-time Data Bridging
KVSServer Key Value Store in the Cloud
BackplaneServer Real-time App Eventing
Centralized Support One point of contact. Integration support.
Unified Contract & Billing One bulk price. One SLA guarantee
Strategic Guidance Best practices, KPIs, Next Gen Ideas
App Ecosystem
FollowSocial Chatter Polling Badges User Newsfeed Custom Apps
Site TickerSocial Login Comments
Notifier
TrendingForums Lifestreams
3
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3
As forum threads mention
content on the site,
conversations become
synced
User comments
flow through the site
ticker
Comments contribute to the real-time
trending calculations
Users can comment on
object life stream items.
Comment moderation
rules/functionality
apply.
Users get notified when they get replies
Comments appear as part of the home page stream. Users can comment inline.
Rewards for commenting. Super powers while commenting
A user’s comments appear in their profile
Echo AppsInteroperate atthe Data level.
This is an example of a user leaving a comment (in the middle) and how it flows into other Echo Enabled Apps.
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Marketers want to build sustained engagement with their brand.
Own the customer relationship with portable branded experiences.
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Featured Customers
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Live Customer Examples
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Doubled its user registrations in one year after implementing Echo
Client Return on InvestmentYour partner in the transformation from the Static to the Real-time Web
Increased its use of Comments by 142% after implementing Echo’s real-time platform
Grew monthly unique visitors from zero to 300K in 60 days for a new TV show
Doubled page views within 24 hrs. of launch; integrates social into every live event and TV show
Increased number of comments from 3M to 7+M in one year, doubled page views.
More comments about The Walking Dead on amctv.com than on Twitter after one year.
Increased social engagement by 2X since launch; maintained traffic levels since.
605% increase in social activity for Breaking Bad season premiere; 14% lift in ratings