smirnoff ice objectives results - rab.com ice.pdf · for more information contact tammy greenberg,...
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For more information contact Tammy Greenberg, SVP Business Development, [email protected]
Smirnoff Ice
ResultsObjectives Strengthen the Smirnoff Ice brand connection
with Hispanic females (W21-34) in key markets.
Build consumer awareness during key summermonths (Memorial Day to Labor Day).
Solution Katz Marketing Solutions and Smirnoff Ice
tapped into the authentic connectionbetween local personalities and theirlisteners on targeted Hispanic radio stations.
From Memorial Day to Labor Day (theunofficial start and end of summer) stationpersonalities shared their love for SmirnoffIce on-air, through social media, and inperson hosting Smirnoff Ice events at localretail outlets.
In addition, Smirnoff Ice and local radiostations awarded local listeners with aSmirnoff barbecue party hosted by thelocal station personality complete with abrand new grill, food, and Smirnoff Ice.
Smirnoff Ice reinforced its strong position in key Hispanicmarkets, mirroring key passion points for targeted consumers.
DJ Valencia | KBBT-FM | San Antonio
DJ Brenda | KVIB-FM | Phoenix
DJ Karina | WYUU-FM | Tampa