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PITCH

Dear Governing Committee members, Hope you are doing well! We are pleased to inform that after a lot of deliberations we have chosen the HUL as the brand ambassador of IFL. HUL’s brands and the sport football are similar in the way that both touch the lives of millions everyday; HUL is one of the pioneers in Indian consumer goods market . It’s has received numerous accolades and was recently awarded as the most respected company in India. The company’s distribution covers 2 million retail outlets across India and its products are available in over 6.4 million outlets in the country. This distribution channel and the companies brand equity (Has topped the Brand equity’s most trusted brands in 2013) can promote IFL to the corners of the country. The international presence of parent company of HUL can offer IFL an excellent platform for building on the international popularity of this exiting event, IFL is positioned to attract youngsters throughout the country as football is keenly followed in India. HUL can benefit by expanding its brand presence among the future generations and increase its sustainability. HUL has an excellent opportunity to develop a strong Sport /fitness friendly image for its products like Axe, Lifebuoy and many others Therefore I sincerely urge you to consider our recommendation. Thanks and Regards, Swagat Mishra Head, Marketing IFL

Pitch Franchise Format Teams Stages Branding

Women Team

Men Team

Under 17

Franchise

FRANCHISE MODEL


Rules •  Each team is assigned a

foreign mentor •  Each team should can have

maximum 5 foreign players.

•  2 of the foreign players should be below 21.

•  ALer parMes are strictly banned.

FORMAT

Team A Team B

Youth

Women

Men

Youth

Women

Men V

VS

Rules •  5 Points are given for each

win •  1 points for draw •  0 points for deaL •  2 points for Me

•  Winners can get maximum 15 points

•  In case of draw franchise scoring max goals in all formats will be winner.


Kolkota Strikers

Kochi Winners

Pune spartans

Goa challengers

Sikkim Warriors

Bangalore Mgers

Ahmedabad Fighters

Delhi AAP

TEAMS


Final Between the winners of

semifinalists in all three categories.

Franchises will play one home and one away match among themselves in men, women and youth

categories

The winner of each group will compete among themselves in all the three categories

Compulsory Camps will be held in camps across India to iden@fy under 18 football talent.

STAGES

Camps Round Robin Sem-‐Final Final


BRANDING Above the line-‐ §  SMS MarkeMng in rural areas. §  Travel magazines like Travel and liesure,

Tourism India. §  PromoMon-‐ Free Mckets or discount

coupouns on buying sponsors Mckets. §  CompeMtons in theme parks – Introducing

model football grounds. §  Coaching sessions with footballing

legends assosiated with league for taleneted players.

Below the line-‐ §  Promote the leagues in sports bars like

Extremes,Underdoggs. §  PromoMons in schools, colleges and local

gymkhans. §  Van markeMng by visiMng football fields

during play Mme (4-‐6). §  PromoMons in youth TV shows like Roadies,

Splitsvilla. §  PR publicity – By appoinMng a cricket,

Bollywood brand ambassador. §  Print ads in magazines like sportstar.


BRANDING Channels(TradiMonal)-‐ •  TV •  Bill boards •  Posters •  Radio •  Newspapers •  Magazines (Digital) •  Facebook •  Twi_er •  Email •  Search Engine OpMmizMon •  Mobile(Apple, Android)

Tag line “Lets Play” •  Tagline showcases the vision of the league

that is to encourage people to play football.

•  IFL wants to nurtute the talent in football and encourage players from all classes to acMvely parMcipate in the game.

•  IFL by its format encouraged male . Female and young football players.
