smckc march breakfast - humanize the science: trust-building in social media
TRANSCRIPT
THE HUMAN SIDE OF WEATHER:USING SOCIAL MEDIA TO BUILD TRUST WITH YOUR USERS
Dan HawblitzelNational Weather Service – Kansas City, MO
National Weather Service what we are:
• Government organizaton
National Weather Service what we are:
• Government organizaton
• 122 offices
National Weather Service what we are:
• Government organizaton
• 122 offices• Official watches and
warnings
National Weather Service what we are:
• Government organizaton
• 122 offices• Official watches and
warnings
National Weather Service what we are:
• Government organizaton
• 122 offices• Official watches and
warnings• Forecasts
National Weather Service what we are:
• Government organizaton
• 122 offices• Official watches and
warnings• Forecasts• Outreach
What truly matters is not which party controls our government, but whether our government is controlled by the people.
Donald TrumpPresidential Inauguration
January 20, 2017
What we are not
What we are not
Who we are
Members of your community.Passionate about what we do.
Dedicated to serving you.
We love what we do.Suffered years of math and physics.Storm chasing.Geek out on weather.
We love what we do.Suffered years of math and physics.Storm chasing.Geek out on weather.
We love what we do.Suffered years of math and physics.Storm chasing.Geek out on weather.
We love what we do.Suffered years of math and physics.Storm chasing.Geek out on weather.
NEW MODEL DATA IS COMING IN!
We make sacrifices to serve the public.
Holidays, weekends.Disrupted sleep patterns, health impacts.Driving through hazardous weather.
I GOT CALLED INTO WORK ON THANKSGIVING!
We make sacrifices to serve the public.
Holidays, weekends.Disrupted sleep patterns, health impacts.Driving through hazardous weather.
We make sacrifices to serve the public.
Holidays, weekends.Disrupted sleep patterns, health impacts.Driving through hazardous weather.
We make sacrifices to serve the public.
Holidays, weekends.Disrupted sleep patterns, health impacts.Driving through hazardous weather.
MUST. MAKE. NIGHT SHIFT.
WE LOVE WHAT WE DO.
WE ARE DEDICATED TO OUR COMMUNITIES.
WE ARE PEOPLE YOU CAN TRUST.
The power of SOCIAL MEDIA
PEOPLE you can trust.
Share your PASSION
Share your PASSION
Share your PASSION
Share your EXPERTISE
Share your EXPERTISE
Share your EXPERTISE
Share your EXPERTISE
Speak HUMAN
Speak HUMAN
Speak HUMAN
Speak HUMAN
Speak HUMAN
Show your HUMAN SIDE
We LAUGH with you
We LAUGH with you
We LAUGH with you
We GET CUTE with you
We GET CUTE with you
We HAVE FUN with you
We HAVE FUN with you
We HAVE FUN with you
We TALK SOCIAL with you
We LIVE with you
We SUFFER with you
We CELEBRATE with you
We CELEBRATE with you
We CELEBRATE with you
We’re PROUD with you
We’re PROUD with you
We CARE about you
We CARE about you
We CARE about you
We CARE about you
We CARE about you
We CARE about you
The forecast bust (or perceived bust)
The forecast bust (or perceived bust)
The forecast bust (or perceived bust)
Dealing with the negativity.
Dealing with the negativity.
STORM OF NEGATIVITY
STORM OF NEGATIVITY
Option 1 Option 2
Dealing with the negativity.
John, while tornadoes never materialized across our area this evening, very similar atmospheric conditions have caused deadly tornadoes in the past, including in December right here in Missouri. We are thankful tonight didn’t pan out as those other events did and that everyone in our community was able to spend a safe Christmas with their loved ones. 108
John Public You guys cry wolf yet again 1
When you’re TRUSTED:
When you’re TRUSTED:
When you’re TRUSTED: Facebook engagements during 2017 ice storm
Facebook followers
Facebook engagements during ice storm
Knowing You’ve Made a Difference: Facebook reviews
Knowing You’ve Made a Difference: Facebook reviews
Dan HawblitzelNational Weather Service – Kansas City, MO
@NWSKansasCity
NWSKansasCity