smashing conf review - part 2
TRANSCRIPT
Smashing Conference Review
@kmacdesignKathleen MacAinsh
Part 2
• How might our team work more collaboratively and effectively (CX, Research, Devs, Business, Content, Analytics)
• What kind of deliverables are other teams using to communicate designs to devs?
• How might we better communicate our work to the team and stakeholders?
• How are other teams working with the business to keep their vision and goals in mind when improving the UX
• How might we implement a pattern library at the start of a website redesign?
MAJOR KEYS SMASHING CONF | NEW YORK | 2016
KATHLEEN’S
MAJOR KEYS!
• THINK IN SYSTEMS
• EXPAND OUR DESIGN CULTURE
• WE’RE DOING GREAT!
• FOCUS ON CONTENT
THINK IN SYSTEMS
MAJOR KEY #1
Atoms, Modules and Other Fancy Particles - Part 2 by Alla Kholmatova
MAJOR KEY #1
How do you create an enduring design system that people
want to use?
MAJOR KEY #1
Understand the function of a module
Give modules names that people will use and remember
This results in consistency without detailed design specs
MAJOR KEY #1
Understanding the function of a module is a team effort
MAJOR KEY #1
MAJOR KEY #1
Giving modules names that people will use and remember is also a team effort
MAJOR KEY #1
Consistency without detailed design specs team effort
MAJOR KEY #1
MAJOR KEY #1
FOCUS ON CONTENT
MAJOR KEY #2
Kate Kiefer-Lee: Writing in the Real World
MAJOR KEY #2
Voice and Tone
MAJOR KEY #2
Voice doesn’t change
MAJOR KEY #2
Tone changes depending on the
situation
open sourced
EXPAND OUR DESIGN CULTURE
MAJOR KEY #3
Frances Berriman: Driving Culture Change With Design
DESIGNING GREAT CUSTOMER EXPERIENCES STARTS WITH THE WORK ENVIRONMENT
THE WORK ENVIRONMENT MUST ALLOW THE TEAM
AND PLAYERS TO SUCCEED
FRIENDLY, POSITIVE + OPEN CULTURE
BUILD A
Empathy
Straight to the point
Research as a team sport
Play in the same field
Share + celebrate
WE’RE DOING GREAT
MAJOR KEY #4
USER RESEARCH DESIGN SPRINTS
MODULAR DESIGN TOWN HALLS MOBILE FIRST
ACCESSIBILITY + PERFORMANCE CONTENT TEAM
ANALYTICS AND MORE
Let’s continue to expand our design
culture.
With each project we grow as a team and get better and
better!
• How might our team work more collaboratively and effectively (CX, Research, Devs, Business, Content, Analytics)
• What kind of deliverables are other teams using to communicate designs to devs?
• How might we better communicate our work to the team and stakeholders?
• How are other teams working with the business to keep their vision and goals in mind when improving the UX
• How might we implement a pattern library at the start of a website redesign?
Design systemsFrontify Workspace
Design SystemVoice and Tone Guide
Design System Workshop with various
roles together
Design Sprints Sharing often
Alla Kholmatova — Building a Pattern Language For The Webhttps://www.dropbox.com/s/picwj0kpkioicpg/atoms-modules-particles-alla-kholmatova.pdf?dl=0
How might we create a design system for our
company?
Principals Voice + Tone Style Guide
Pattern Library