smartstay neira webinar
DESCRIPTION
In this webinar, you'll learn why it's important for New England inns and resorts to embrace a mobile marketing strategy. Using the Smartstay platform, properties can create their own branded mobile app, instantly update content, easily connect with guests and increase revenue.TRANSCRIPT
CONFIDENTIAL © 2011 SMARTSTAY LLC. ALL RIGHTS RESERVED.
HOW TO PROFIT FROM YOUR NEIRA APP
TOM O’ROURKEPresident & CEO of O’Rourke Hospitality
MELISSA CHASEBusiness Development Manager at O’Rourke Hospitality
CONFIDENTIAL © 2011 SMARTSTAY LLC. ALL RIGHTS RESERVED.
OVERVIEW
1. Why is mobile important?
2. Benefits of NEIRA app
3. Expand your app
4. Your questions/thoughts
CONFIDENTIAL © 2011 SMARTSTAY LLC. ALL RIGHTS RESERVED.
WHY IS IT IMPORTANT FOR INNS AND RESORTS TO HAVE A MOBILE STRATEGY?
CONFIDENTIAL © 2011 SMARTSTAY LLC. ALL RIGHTS RESERVED.
= 70% INCREASE= 500% INCREASE
CONFIDENTIAL © 2011 SMARTSTAY LLC. ALL RIGHTS RESERVED.
82% OF COMPANIES PLAN TO INCREASE MOBILE MARKETING INVESTMENT OVER THE NEXT 12 MONTHS
82% will increase mobile marketing
12% doesn’t know if they will increase mobile marketing
6% won’t increase mobile marketing
Source: http://blog.hubspot.com/blog/tabid/6307/bid/14281/33-of-Companies-Have-a-Mobile-Marketing-Strategy-New-Data.aspx
CONFIDENTIAL © 2011 SMARTSTAY LLC. ALL RIGHTS RESERVED.
BENEFITS OF YOUR NEIRA APP
CONFIDENTIAL © 2011 SMARTSTAY LLC. ALL RIGHTS RESERVED.
BENEFITS OF NEIRA APP
• Gateway to mobile channel
CONFIDENTIAL © 2011 SMARTSTAY LLC. ALL RIGHTS RESERVED.
BENEFITS OF NEIRA APP
• Gateway to mobile channel
• Help travelers discover your inn or resort
CONFIDENTIAL © 2011 SMARTSTAY LLC. ALL RIGHTS RESERVED.
BENEFITS OF NEIRA APP
• Gateway to mobile channel
• Help travelers discover your inn or resort
• Benefit from NEIRA exposure
CONFIDENTIAL © 2011 SMARTSTAY LLC. ALL RIGHTS RESERVED.
BENEFITS OF NEIRA APP
• Gateway to mobile channel
• Help travelers discover your inn or resort
• Benefit from NEIRA exposure
• Reach a wider audience
CONFIDENTIAL © 2011 SMARTSTAY LLC. ALL RIGHTS RESERVED.
INCREASE REVENUE AND OPEN A NEW MARKETING CHANNEL WITH YOUR OWN PROPERTY APP
CONFIDENTIAL © 2011 SMARTSTAY LLC. ALL RIGHTS RESERVED.
THE NEIRA APP YOUR OWN PROPERTY APP
WELCOME PAGE
NEIRA NEWS
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FEATURES
WELCOME PAGE
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FEATURES
OFFERS PAGE MAKE A RESERVATION
CONFIDENTIAL © 2011 SMARTSTAY LLC. ALL RIGHTS RESERVED.
FEATURES
OUT & ABOUT LIST VIEW
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FEATURES
GALLERY VIEW IMAGE VIDEOS
CONFIDENTIAL © 2011 SMARTSTAY LLC. ALL RIGHTS RESERVED.
FEATURES
INFORMATION DETAILS
CONFIDENTIAL © 2011 SMARTSTAY LLC. ALL RIGHTS RESERVED.
FEATURES
NEWS
CONFIDENTIAL © 2011 SMARTSTAY LLC. ALL RIGHTS RESERVED.
FEATURES
ADDITIONAL TAB(S) DETAILS
CONFIDENTIAL © 2011 SMARTSTAY LLC. ALL RIGHTS RESERVED.
FEATURES
MULTILINGUAL
CONFIDENTIAL © 2011 SMARTSTAY LLC. ALL RIGHTS RESERVED.
FEATURES
CONFIDENTIAL © 2011 SMARTSTAY LLC. ALL RIGHTS RESERVED.
FEATURES
CONTENT MANAGEMENT SYSTEM
CONFIDENTIAL © 2011 SMARTSTAY LLC. ALL RIGHTS RESERVED.
YOUR OWN PROPERTY APP
• Create your own branding – look & feel
CONFIDENTIAL © 2011 SMARTSTAY LLC. ALL RIGHTS RESERVED.
YOUR OWN PROPERTY APP
• Create your own branding – look & feel
• Instantly update your own content
CONFIDENTIAL © 2011 SMARTSTAY LLC. ALL RIGHTS RESERVED.
YOUR OWN PROPERTY APP
• Create your own branding – look & feel
• Instantly update your own content
• Connect with guests while on-property
CONFIDENTIAL © 2011 SMARTSTAY LLC. ALL RIGHTS RESERVED.
YOUR OWN PROPERTY APP
• Create your own branding – look & feel
• Instantly update your own content
• Connect with guests while on-property
• Marketing opportunities – increase revenue
CONFIDENTIAL © 2011 SMARTSTAY LLC. ALL RIGHTS RESERVED.
YOUR OWN PROPERTY APP
• Create your own branding – look & feel
• Instantly update your own content
• Connect with guests while on-property
• Marketing opportunities – increase revenue
• Increase brand loyalty
CONFIDENTIAL © 2011 SMARTSTAY LLC. ALL RIGHTS RESERVED.
SUCCESS METRICS
Cheval Phoenix House London
952 Downloads
£35,000 Revenue ($51,066)
• Additional channel for revenue
• Excellent marketing tool
• Must have for any business
P H O E N I X H O U S E
CONFIDENTIAL © 2011 SMARTSTAY LLC. ALL RIGHTS RESERVED.
SMARTSTAY PRICING
$180/ month$200 set-up feeTotal annual cost = $2,360
Additional features sold separately:
Multilingual | Google Analytics | Customized Welcome Page | RSS Feeds
Group app pricing available
CONFIDENTIAL © 2011 SMARTSTAY LLC. ALL RIGHTS RESERVED.
STEPS TO GET AN APP FOR YOUR OWN INN OR RESORT
Step 1: Sign a contract
CONFIDENTIAL © 2011 SMARTSTAY LLC. ALL RIGHTS RESERVED.
STEPS TO GET AN APP FOR YOUR OWN INN OR RESORT
Step 1: Sign a contract
Step 2: Enter content
CONFIDENTIAL © 2011 SMARTSTAY LLC. ALL RIGHTS RESERVED.
STEPS TO GET AN APP FOR YOUR OWN INN OR RESORT
Step 1: Sign a contract
Step 2: Enter content
Step 3: Go live!
CONFIDENTIAL © 2011 SMARTSTAY LLC. ALL RIGHTS RESERVED.
THANK YOU FOR ATTENDING!
Special Offer : 1st Month Free!
CONTACT: Melissa Chase
978.465.5955
CONFIDENTIAL © 2011 SMARTSTAY LLC. ALL RIGHTS RESERVED.
WHAT ARE YOUR THOUGHTS? QUESTIONS?