smartphones for dummies

#Mnnptechdummies | @jeffachen

Jeff AchenJeff Achen Videography & Photography(mnvideopro.com)

GiveMN Digital Strategist(givemn.org)

Olivia JamesGiveMN Nonprofit Outreach Specialist

Leona ThaoGiveMN School Outreach Specialist


Radio Shack Ad from 1991

AM/FM Clock Radio = $13.88In-ear Stereo Headphones = $7.88Micro-thin calculator = $4.88Computer w/ 20mb Hard drive = $1,599Mobile Cellular Phone = $199Portable CD player = 159.95Desktop Scanner = 99.95Voice-Activated Cassette Tape Recorder = $29.95Answering Machine = $49.95VHS Camcorder = $799

TOTAL = $2,963.4($5,068.68 in today’s dollars)

What makes your phone so smart?

It can:• Take photos & edit them (PS

Touch, Snapseed, etc.)• Capture video & edit (YouTube

Capture, iMovie)• Publish to blogs, social

networks• Share via file sharing

applications (Dropbox, Google Drive)

• Word processing | Spreadsheets | PowerPoint (Keynote)

• Scan and annotate documents (Scanner Pro)

• Schedule reminders and take notes

• Manage passwords (Dashlane, Keeper, etc.)

• Read/watch/listen to the news, music, podcasts, etc.


• Conduct commerce (eBay, Esty, Amazon marketplace, etc.)

• Scan QR codes• Get directions• Pocket calculator• Serve as a teleprompter

(ProPrompter)• Add graphic design to

photos (Over, Studio)• Conduct video conference

calls (Google Hangout, Skype, etc.)

• World clocks, timers, stopwatch and alarms!

• Save and read pdf documents and books

Okay, I’ve got my phone. Let’s do this.

• Cool. We’ll discuss what a “visual” content strategy can do and what it looks like for your organization.

• Then, we’ll do a hands-on session for creating quality photos and videos using your phone.

• Next, we’ll talk about Instagram, Vine and those other visual social newtorks work.

• Last, we’ll do a giveaway of 2 Smartphone tripods.


Visuals ( ) are justanother form of communication


PhotosVideos

graphics

Communication is visual

• Posts on Facebook with photos get 53% more likes, 104% more comments and 84% more click-throughs than text-based posts.*

• With the rise of Pinterest and Tumblr, it's going to become increasingly important to produce content in visual form, whether it is infographics, images w/ text overlay or pretty quote graphics.

#Mnnptechdummies | @jeffachenSOURCE: Kissmetrics

Visuals ( ) are justanother form of communication


PhotosVideos

graphics

• They convey emotion, tell stories, inspire trust and many times engage users more than written text.

• Video, in particular, allows viewers to “experience” something.

• The key is aligning your strategic goals with your visual communication tools.

Stratigic Goals & Visual Tools

Strategic Goals• Increase awareness of

issue X, Y, Z• Increase donations in FY14

• Reduce customer service call volume

• Increase organizational transparency

• Make volunteering/donating more fun and engaging

Visual Comm Tactics• Photo or video series

exploring the issues• Visual storytelling through

pics/video• Engage via Twitter,

Facebook, etc. and provide information using photos or graphics

• Thank you videos, videos from donors or staff, fun graphics, photos or memes


…in other words


Every piece of visual communication you create should answer the following questions:• Who is this intended for?• What are we trying to communicate?• What action do we want viewers to take?• Where will we post/publish this?• Is this the best way to communicate this idea?• Is this something I would watch/click/etc.?

Take out your Smartphones (or tablets)

and open your camera app


Composition


Lighting


Bad lighting!


Avoid Motion Blur


Avoid Motion Blur(use a tripod or stabilize your camera)


Take out your Smartphone or tablet

Open your camera app

Take a photo using:

1. Composition

2. Proper lighting

3. Avoiding motion blur

4. Proper focus on a main object or person

Your flash will likely produce red-eye effect

If your Smartphone allows, you can turn on the LED light and

take a photo to reduce red eye

iPhone users, use the + volume button on your earphones to

take the photo


Now, open your video camera.


Tripods & Lighting


Audio


Take out your Smartphone or tablet

Open your video app

Take a video using:

1. Composition

2. Proper lighting

3. Stabilize your camera

4. Great close for good audio

If your Smartphone allows, you can turn on the LED

light in low light environments.

iPhone users, use the + volume button on your

earphones to start and stop recording


Create videos with purpose:

• Status Update (give knowledge)

• Ya gotta watch this! (give excitement or laughter)

• Thank you note (give thanks)

• Take my tour (give the inside scoop)

• So that’s how it’s done!? (give insight)


Visual Social Networks:

• Instagram

• Vine

• YouTube

• Pinterest


Examples - Instagram

Opportunity Partners• #TheOP60 – I

support OP…• Events• Just for fun


Examples - Vine

The Humane Society• Videos of their daily

work• Funny videos to

promote their magazine #allanimals

• How to put together a disaster preparedness pet kit


Examples - YouTube

YouthLink• Public Service

Announcements• National videos• Thank you videos

to donors #GTMD13

• Updates from Executive Director


Using your phonefor Vine & Instagram

• Keep it interesting and fun• Be quirky• Use hashtags and cross

promote via Twitter/Facebook• Don’t just post photos about

yourselves• Your visual communication

should align with your strategic goals


Productivity

• Payments/Donation processing– GiveMN Mobile– Square/Paypal

• Calendar apps• Organization apps


Your assignment

• Think of your Smartphone like a Swiss Army Knife for your nonprofit life.

• Pick three tasks you can learn to do on your Smartphone and learn to use them weekly

• Practice taking photos and videos using today’s techniques


There are no dumb questions.


smartphones for dummies

Government & Nonprofit