Android Smartphone Vikas Kumar Dwivedi

MCA15CA89

What Is a ANDROID SMARTPHONE?

Mobile phone with more advanced computing capability, connectivity, advanced multimedia capabilities and the ability to install third-party software than basic features of phone.

Uses of Android smartphones?

• Text Messaging/SMS• Email• Social Networking• Streaming Online Music• Video / Mobile TV• Mobile Banking• Location Based Services/GPS

• Applications• Web Browsing• Mobile Shopping• Barcode or QR Scan• NFC/Mobile Wallet • Games • News

History

• 1995 The first smartphone, the IBM Simon

• 1996 Nokia launched Nokia 9000

• In early 2000, the Ericsson R380 was released by Ericsson Mobile Communications, and was the first device marketed as a "smartphone“

• The first catalyst of the expansion of the smart phone market was the release of RIM’s Blackberry series in 2001.

• The impetus for the expansion of the smartphone market was the release of Apple’s innovative iPhone in July. 2008.

Classification of Android Smartphones

In terms of Money

Lower End – Below 12kMid Range - 12K to 24 KHigh End – Above 24 K

Trend in market

• Hardware TrendRAM, MEMORY, SCREEN, BATTERY, Shape, Size and type of Smartphones

• Software Trend• Utility • LTE – 2G – 3G – 4G• Price

Major OS Platforms

Current software platforms

Android

iOS

Windows

Blackberry OS

Discontinued software platforms

Symbian

BADA

Java

Sailfish OS

New Emerging OS

Firefox OS

Tizen OS

Ubuntu Touch

Major Companies

SMARTPHONE1.75 Billion38.4%

FEATURE PHONES2.8 Billion61.6%

4.55 Billion Mobile Phones are there worldwide

Smartphone market size and value

The global smartphones market is estimated to reach $150.3 billion in 2014 from about $55.4 billion in 2009.

Sales figures (in millions of units)

Year Android (Google)

iOS (Apple)

Windows (Microsoft)

2011 219.52 89.26 8.772012 451.62 130.13 16.942013 758.72 150.79 30.842014Q1 229 43.7 6.22014Q

2 255 7.4

According to Coda Research Consultancy:

Total sales volume is 234 m units in 2010 and expected to be 619 m units in 2015Total volume are forecast to reach 1.8 billion units in 2018.A 12.7% CAGR for the 2013-2018.

• Smartphones hold 10 % market share among India’s mobile phone using population• Below $200 smartphones accounts for 4/5 of total Indian

smartphone sales.• In 2014, an astounding 450 million smartphones are likely

to be shipped in china alone .• Smartphone shipments will double between now and 2018 within key emerging market including India, Indonesia, and Russia. • Local companies are sacrificing profit margins to build

market share in India, which counts 914 million mobile users.• India is now the quickest–expanding smartphone market

globally and 3rd-largest market after china and the U.S.

Factors for Market Growth

The Popular Wi-Fi configuration and 3G telecommunications are considered the largest components behind the optimistic growth forecast for the Android smartphone market.

Advanced Operating systems with more computing like activities.

Enabling users to seek information instantly.

1. Android Smartphone manufacture hubs

Huawei• Produces optical network transmission equipment in a plant in Chennai of South India and

manufactures wireless network equipments while\refraining from elaborating the investment amount for the plant.

• Huawei also has started the building of self-developed research and development park in Bangalore.

Lava• U.P based mobile handset company. • The company also has a manufacturing plant and intends to start end-to-end

manufacturing of mobile phones soon. • Lava is also planning to set up a full-fledged R&D center in Bangalore soon.

Karbonn• Mobile handset manufacturer based in Bangalore.• Collaborated with leading semiconductor companies for their

handsets.• Exports its handsets to Africa, South Asia and Middle East countries.Lemon• Working with ODM and OEM partners. • Innovation center in north India to design and develop handsets as

per trends in the Indian market.LG • Established in 1997, (South Korean Company). • Market leader in consumer durables and recognized as a leading

technology innovator in IT and mobile communications business.

• Started in 2004, manufacturing unit in Haridwar in 2005. • Presently Bringing handsets to India market from China under a contractual manufacturing from a local vendor.

• Micromax manufacturing company located in Gurgaon. • It has over 23 national and international offices. • Micromax with a 19.1% share is the 2nd largest smartphone brand

in terms of shipments, closely following Samsung (25.3%).

Motorola• US cellphone manufacturer Motorola has its handset manufacturing facility at Sriperumbudur, Chennai. • This includes GSM and CDMA mobile devices and networking equipment such as base stations and system controllers.Samsung• Global leader in semiconductor, telecommunication, digital media and

digital convergence technologies. • Leading producer of digital TVs, semiconductor chips, mobile phones and

TFT-LCDs. • Has its mobile manufacturing unit in Noida (U.P) as sixth overseas

manufacturing unit in the world.

iOS Vs Android

• Android devices have exceeded iOS, continuously winning increasing market share.

• Android users purchases lower cost devices compared to Apple.

• Android might command the market, but Apple has a grip over that smaller part of the market share who is willing to spend.

• Android might have the quantity, But Apple has quality consumers.

Indian Smartphone Market Analysis

• Indian market is owned by Samsung and Micromax.• Market share of them combined is 52% of the Indian market .

• Micromax can be the leader in Indian market.

How Micromax become Indian market leader • It launched his phone in every range.• Despite manufacturing of Android smartphone by itself they relied

on several individual units worldwide like –Borrow technology from SHENZHEN , CHINA.• Sponsorship of cricket tournaments in asia pacific make it popular

amongst them .• It attracts over 130000 outlets in india across 560 districts.• Always rely on Free android for their phones • Use pricing strategy of amazon in which price of final product is

equivalent to the individual components

- Large customer base

- Brand name - Technology

- Low manufacturing Base- Focus on too many products

- Rising 3G-4G uptake- Growing rural numbers- Growing tablet market

- Competition- Rapid change in technology- Saturated market in Developed countries

China Vs India

CONCLUSION : Android Smartphone Industry

o Tremendous technology has transformed the world.o Exploded into market and became a part of popular culture.o Revolutionized the communication between people.o Instant access to information.o Very popular due to its versatility. (Advanced Photo sharing, Games, Internet services etc.)

Issues with Android Smartphone

• Battery Life• Environmental• Worker conditions• Social• Legal/Patent war• Security• Disturbing sleep

Employment status

Smartphone industry opens up so many Jobs Domains and Helps in the growth of Different Industries and thus Creates a huge margin of Jobs worldwide.

o In 2015, developed markets will almost complete their transition to smartphones.

o Android remains the dominant operating system over the forecast period.

o Smartphone market has become most competitive and complex.

o Smartphone industry is dynamic. o low margins for the majority.

THANKYOU