smarter software for a smarter planet serbia 13 september 2011
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© 2011 IBM Corporation
Smarter Software for a Smarter PlanetThe Capabilities of IBM Software
Zoran Hrustic - Vice President, IBM Software Group, Central and Eastern Europe (CEE) GMT
September 13, 2011
Zoran HrusticVice President, Software, IBM Central and Eastern Europe
© 2011 IBM Corporation
IBM celebrates 100 years of innovation in 2011Software innovation has been a vital player in the History of IBM
© 2011 IBM Corporation
IBM Software Today� Second largest software company in the world. In the last decade, IBM Software profit has tripled.
�US$ 22 billion revenue and represents more than 44% of IBM’s profit
�More than US$ 9 billion IBM Software profit in 2010
�+ 60,000 employees
�35,000 software developers
�25,000 sales and technical support employees dedicated to IBM software business
�Since 2000 , IBM has invested in + 125 companies (80 companies in software alone)
�In 2010, IBM Software acquired 13 companies
�IBM Software Group (SWG) patents reached 1,140 in 2010
© 2011 IBM Corporation
IBM Software #1 …�…Market leader of middleware products , with 32.6% market share, nearly double that of its closest competitor (Gartner, March 2011).
�…Provider of open standards based software offerings .
�…Market leader in SOA (Service Oriented Architecture) with more than 10,000 customers, and more than 75% market share (Wintergreen).
�…Business Performance Management software market share, according to analystst such as Gartner and IDC.
�...Application Development for nine consecutive years (Gartner).
�…B2B Integration software (Gartner).
�…Social Business Software (IDC).
© 2011 IBM Corporation5
Across the globe we must confront a crushing set of challenges
10 billionNumber of marketplace data messages handled by global trading systems each day, placing these systems under extreme stress1
400B kWhEnergy wasted by consumers annually due to insufficient consumption information
US$4 trillionAverage daily volume in the world’s currency marketplaces
78%Percentage of CIOs who want to improve the way they use and manage their data
80% Percentage of digital data growth that is predicted to be unstructured2
and require significant effort to understand and analyze
15 petabytesAmount of data are created every day – eight times the volume housed in all U.S. libraries
© 2011 IBM Corporation6
Software is key to addressing these challenges, transforming the planet and making businesses smarter
Smarter energy and utilities
Smarter government
Smarter healthcare
Smarter solutions for retail
Smarter banking Smarter insurance Smarter telecommunications
Smarterchemical and
petroleum
Smarter electronics
Smarter transportation
© 2011 IBM Corporation7 Segment pretax Income
How is IBM software helping deliver better business outcomes? Massive investments, leading innovations
IBM changed the mix of the business
Hardware/financing
42%
42%
16%
40%
37%
23%
25%
40%
35%
2000 2006 2009
Software Services
IBM investment has shifted the company toward software
• More than US$8 billion in acquisitions and US$9 billion in research and development (R&D) from 2007–2009
• US$20 billion in future acquisitions
• 53 software acquisitions since 2001
• 40 innovation centers, 80 R&D labs, 33,000 developers, more than 30,000IBM Business Partners
• Focus on software solutions andbusiness process transformation
© 2011 IBM Corporation
As the world’s largest business software company, IBM is helping organizations of all sizes tackle their most important business challenges*
Information and analytics
People
Risk, security and compliance
Business integration and optimization
Product and service innovation
Business infrastructure and services
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© 2011 IBM Corporation
These business challenges are interdependent—and IBM software can address them holistically
Informationand analytics
Business integration and
optimization
People Product and service
innovation
Business infrastructure and
services
Risk, security and compliance
IBM software is optimized to work together in integrated solutions and
architected on open standards that allow it to work with other software and
hardware.
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© 2011 IBM Corporation10
IBM solutions are built on a core set of software capabilities
CapabilityNeedCapabilityNeed
Turn Information into Insights Business Analytics
Data Management
Data Warehousing
Enterprise Content Management
Information Governance
Information Integration and Federation
Enable Product and
Service Innovation
Application Lifecycle Management
Business Planning and Alignment
Complex and Embedded Systems
Design, Development and Deployment
Enterprise Modernization
Security
Drive Business Integration and
Optimization
Application Infrastructure
Business Process Management
Commerce
Connectivity and Integration
Enterprise Marketing Management
Optimize the Impact of
Business Infrastructures
and Services
Asset Management
Business Service Management
Cloud and Virtualization Management
Network and Service Assurance
Security
Storage Management
Systems Management
Connect and Collaborate Social Business Application Development
Social Collaboration
Unified Communications
Web Experience
Manage Risk, Security,
and Compliance
Application and Process
Data and Information
Network, Server, and Endpoint
People and Identity
Physical Infrastructure
Security governance, risk management and compliance
© 2011 IBM Corporation
Business Analytics
Information Integration & Federation Data Warehouse
EnterpriseContent Management
Information Governance
DB2 IMS
Data Management
Content Manager OnDemandOmnifindFilenet Content ManagerFilenet BPM
Cognos 10Cognos TM1SPSS Statistics
Optim SolutionsGuardium
Information ServerMDM Server
StreamsBig Insights
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Turn information into insights
© 2011 IBM Corporation
What Makes It Smarter• More accurate and in-depth analysis• Better forecast for supply and to anticipate demand• Rapid implementation of expanded product lines
Real Business Results• Balanced production with demand• Enabled faster, smarter decisions• More timely and more accurate information
Food Manufacturing | Business Intelligence | Romania
Heidi Chocolat
Client Quote:
We are convinced that this demand planning tool will help us to enhance dramatically our supply chain efficiency
and therefore our financial performance.
Business Need• Traditional way of meeting demand was no
longer working• Rapid growth had been disruptive• A more accurate and reliable forecasting
process was desperately needed
Solutions/Offerings • IBM Cognos ® 8 Planning• IBM Business Partner S&T Romania
© 2011 IBM Corporation
Web PortalMobile
Application Infrastructure
Connectivity & SOA
WS Portal
CICSApplication ServerExtreme ScaleCloudburst
Commerce
Business Process Management
WebSphere Commerce
Process ServerModeler / MonitorBusiness EventsIlog BRMS
Message BrokerESBDatapower
Partner GatewayAdaptersMQ
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Drive Business Integration and Optimization
© 2011 IBM Corporation
Vodafone Turkey
14
Business NeedRecently IBM Turkey announced that they will
build a new cloud platform to help Vodafone Turkey design and market new collaboration services for more than 16 million active subscribers.
Solutions/Offerings • ITS - Infrastructure Strategy & Design
Services. ITS - Test Cloud Platform Installation & Configuration Services
• ITS - 4 years Test Cloud Managed Services.• GBS - Service Acceptance Test Process Design
& Execution Services• SWG - IBM Tivoli Cloud Platform Components
TSAM, TSRM, TPM & ITM
IBM Solution• Maximized Vodafone’s existing server capacity• More flexible allocation of IT resources• Combines web development tools in a secure way• Responds in advance to the future market
development
Real Business Results• Save significant CAPEX & OPEX spending• Secured with SLAs• Rapid deployment of Test Platforms• Provides self serviceability
This agreement is the first private managed cloud project in Central and Eastern Europe. It enables testers to procure new test environments in hours -- a process that previously could take up to weeks.
© 2011 IBM Corporation
E-mail & Collaborative Applications
Real-time Collaboration
Social Business
New Delivery Models
Exceptional Web Experiences
Databeam
Lotus SameTimeSameTime Unyte
Lotus Notes
LotusLiveLotus Foundations
Lotus Connections
WebSphere PortalLotus Web Content Management
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Connect and collaborate
© 2011 IBM Corporation
Škoda Auto a.s.
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Business Need•Existing intranet solution did not support the
company’s need for fast and targeted dissemination of information
•Content creators realized there was no adequate tool available
•Reliance on Microsoft Internet Information Services -based HTML pages
Solutions/Offerings • Lotus: WebSphere Portal Enable• Tivoli: Tivoli Composite Application Manager
for Response Time Tracking; Tivoli Access Manager for e-business
• IBM Cognos BI• Global Alliance Solutions: Oracle Database;
SAP ERP
Better than Competition•Turned to IBM Business Partner T-System for a solution
based on IBM WebSphere and IBM Tivoli software•Designed a portal cluster• Integrated its current IBM Tivoli Access Manager for e-
business software and other heterogeneous applications
Real Business Results• An efficient communication vehicle• Users can now directly own and conveniently manage
their own Web content • Improved overall security and lessened the burden on
users• Is heavily using WS Portal with WebSEAL
© 2011 IBM Corporation
Design & Development Tools
Unified ProcessPortfolio Management
Collaborative Lifecycle Management
Rational ClearCaseRational ClearQuest
WebSphere Studio
Application Developer
Automated Deployment
Mainframe Applications Modernization
Security
Complex & EmbeddedSystems
Model-Driven Systems
Development Solution
Rational Build Forge
Rational Asset AnalyzerRational Team Concert for Z
Rational AppScan
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Enable product and service innovation
© 2011 IBM Corporation
The Prosecutor General's Office of the Russian Federation
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Client Quote:
"The IBM system will strengthen the interaction between government and business and increase business confidence to the regulatory authorities' activities. Such a system must be extremely reliable, compatible and secure. The functionality of the IBM system will enable us to provide centralized control of a complex interaction of business and The Prosecutor General's Office all over Russia." -- Sergei Taran, IT department head, The Prosecutor General's Office of the Russian Federation
What Makes It Smarter• Predicts the future of business development trends• Slashes processing time for critical legal information from 3 days to a few
hours• Streamlines the reporting process• Replaces paper-based systems with automated processes• Employees can automatically generate reports with various levels of
complexity & create new reports without involving IT experts• Links networked devices to provide real-time, cross-agency information
access for timely decision making• Differentiated access policies ensures compliance• Helps to make the inspection plan more transparent and visible
Real Business Results• IBM Analytics streamlined processes • IBM and the Prosecutor General's Office of the Russian Federation signed
a deal worth $1.75M.
Business Need• Task of streamlining the processing• Needed quick decision making process• Spreadsheet-based decision-making system was
unable to cater to the growing demand
Solutions/Offerings • IBM Cognos Business Intelligence (BI) • IBM FileNet• IBM DB2 Enterprise edition• IBM Blade Center and IBM Storage
Government| Business Intelligence | Russia
© 2011 IBM Corporation
Mainframe Systems Management
Network Service Management
Storage Service Management
Asset Management
Distributed Systems Management
Security Service Management
IBM zSecureOmegamonMonitoring
Workload Scheduler
Composite App ManagerIBM Cloudburst
Storage ManagerStorage Productivity Center Tivoli Asset Management
Tivoli NetViewTivoli Netcool
Tivoli Access ManagerTivoli Identity Manager
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Optimize the impact of business infrastructures and services
© 2011 IBM Corporation
Better than Competition • Decrease in data base’s maintenance costs • IBM DB2 enables data compression on a lower disc space, giving
the ability to decrease the used space by 70%*• Integration of data base management with a cockpit of already
existing SAP systems lowers data base’s administration cost by 25% *
Real Business Result• IBM DB2 is the better than Oracle• IBM showed that GSG could make a lot of savings over 3 years by
using DB2 for SAP, compared to sticking with the legacy Oracle database
• IBM is well positioned to expand this initial DB2 for SAP footprint within GSG (where all future SAP projects will use DB2) as well as within its parent company, PGNIG group
Polish Gas Company - GSG
Business Need• Existing database management cost
was high• Needed a solution which was reliable
and cost effective
Solutions/Offerings • IBM DB2
* as per SAP
© 2011 IBM Corporation21
Security governance, risk
management and compliance
Centralized visibility
Privileged user activity monitoring
Continuous compliance
Application and process
Develop secure applications at the start
Enforce application access controls
Manage application performance and health
Data and information
Protect critical databases
Filter content
Manage access and encryption
Prevent data loss
People and identity
Optimize identity management
Audit resource usage
Enable access and innovation
Network, server and endpoint
Security configuration, endpoint protection and patch management
Network intrusion prevention
Mainframe security
Physical infrastructure
Video surveillance and analytics
Command and control
Manage risk, security, and compliance
Application Security and
Compliance | 2009
Web application security & compliance | 2007
© 2011 IBM Corporation
Rive Gauche
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Business NeedWanted to improve its security measures and hoped to: • Achieve a higher level of network and endpoint
security• Reveals threats to information security in time• Minimize the complexity of managing security• Keep security staff at a reasonable minimum
Solutions/Offerings • IBM Security Server Protection• IBM Proventia Desktop Endpoint Security • IBM Proventia Management SiteProtector System software running on the Linux operating system
IBM Solution• Cover all the endpoints• Multiple layers of defense in a single agent• Delivers comprehensive protection • Security under centralized management
Real Business ResultsAn extremely fast deployment, requiring only
a few days
• State-of-the-art technology• Comprehensive audit and monitoring features• Near-seamless integration of all security system
components• Centralized management• Cost savings
© 2011 IBM Corporation
Travel and Transportation
Insurance
Banking
Financial Markets
Retail
Energy & Utilitiess
Government
13 industry-specific frameworks deliver technology in an industry context, enabling better business outcomes
Network Centric Operations
Service Provider Delivery Environment
Media Enterprise
Health Integration
Integrated Information
Product and Services
Frameworks for smarter industries
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© 2011 IBM Corporation
Process Models
Design Templates
Information Models
Code Assets
Common Services
IBM Middleware
Industry Frameworks
Servers, Storage, Networking
Industry Standards
Industry Solutions integrate new capabilities in an industry context
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© 2011 IBM Corporation
Let’s build a smarter planet
A leadership agenda for business and societal transformationAn integrating strategy for the IBM Corporation
Inte
gra
ted
So
luti
on
s
SmarterSoftware
SmarterSystems
SmarterServices
Bringing it all together...
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© 2011 IBM Corporation
Fueled by expertise
Business solutions• Deep industry knowledge• Built knowledge on how
business and the world work into our software
&Technology advantage• Deep knowledge of software• Heritage of integrating hardware,
software and systems
Built for change
Prepared• Designed to help predict and
embrace change• Solves short-term challenges
and opens door to future opportunities
&Open• Flexible• Easily integrated with current
and future technology, within and beyond the organization
Ready for work
Proven• Robust• Industrial strength• Ready to scale• Efficient• Security rich
&Dedicated• Personal service applying
software to clients’ biggest challenges
• Working with clients to anticipate the needs of their business
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IBM Software is…
© 2011 IBM Corporation27
IBM software delivers virtually unmatched
capabilities, integrated into industry solutions
that yield quantifiable business benefits while
making the planet smarter.
© 2011 IBM Corporation29
Back up
© 2011 IBM Corporation
Raiffeisenbank (Bulgaria) EAD
30
Business Need•Needed a flexible IT organization•Complex IT portfolio•Reduction of the costs of the bank
services• Improvement needed in customer
satisfaction
Solutions/Offerings • SOA• Web Sphere Message Broker
IBM Solution• Standardized system integration approach and implementation• Reduced time to market of products • Built the foundation for SOA implementation and governance• Established SOA strategy and roadmap• Reduced the complexity of the IT infrastructure and applicationportfolio• Aligned IT objectives with other organization changes• Reduced the cost of the bank services
Real Business Results• Optimized the bank processes through automation• Improved responsiveness across the value chain• More attractive and broadened products and services offerings• Standardized and improved in design and development approaches• Increased emphasis on design and utilization of modular, reusable designs• Increased use of flexible and expandable infrastructure
© 2011 IBM Corporation
Dutch bank ING
31
Business Need•Reduce marketing costs•Marketing campaigns were losing
effectiveness•Not meeting the needs of the
multichannel bank with a strong Internet focus
Solutions/Offerings Unica products, including: Campaign, Interact, Marketing Operations, PredictiveInsight, Optimize
Benefits and Results• Higher response rates - Relevant, real-time campaigns drive
higher response rateso 85M targeted offers served each day across 5 channelso For savings accounts — which are selling well in the
recession - response rates are, for instance, as high as 60%. The bank expects a €20 million increase in annual earnings through improved direct marketing effectiveness
• Lower direct marketing costs - Due to increased automation and more efficient processes, ING expects a reduction in direct marketing costs of 35% per year
• Faster campaign cycle times - Campaign cycle times are also affected, falling from 26 weeks to 4 weeks
© 2011 IBM Corporation
Polish Smart Metering
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Business NeedTo enable intelligent electricity use in more than 15 million households in Poland
Solutions/Offerings• SOA• IBM WebSphere
Client Quote:
"The first Polish Smart Metering software package addresses a new 35 million dollar market in Poland and
abroad in the next few years, and has the potential to contribute towards significant energy savings", says
Norbert Biedrzycki, CEO, Sygnity SA. "The energy sector is one of the priorities for The Sygnity Capital Group."
Energy Sector| Business Intelligence | Poland
What Makes It Smarter• Based on SOA architecture, the new Smart Meter allows both utility
companies and clients to better manage their energy consumption• Utility companies will be able to measure and bill their clients depending
on actual energy use• The solution can be integrated into the platform of any utility company
Real Business Results• The solution was developed jointly with IBM Software Laboratory in
Krakow• The Smart Metering solution is based on WINUEL and IBM programming
components• Provides a platform for companies to grow their business