@smartconnectkc chamber. d-n-a....and receive personalized advice from this quarter’s leading...
TRANSCRIPT
Chamber. D-N-A.
MembershipMENTOR
Dues Non Dues Affinity
@SmartConnectKC
Non Dues. Revenue generation.
MembershipMENTOR
Non-Dues
@SmartConnectKC
Embrace The change
MembershipMENTOR
@SmartConnectKC
MembershipMENTOR
@SmartConnectKC
Relationship Economy
Tip #29
Teach effective
networking
Somerset Country Business Partnership – Bridgewater, NJ MembershipMENTOR
@SmartConnectKC
Relationship Economy
Tip #30
Facilitate the connections with
leads groups
MembershipMENTOR
@SmartConnectKC
Relationship Economy
Tip #31
Aid Start-ups by giving them
the stage
Each week, two local entrepreneurs present their startups to the entrepreneurial audience. With 20 minutes of feedback, these entrepreneurs (and others in the crowd) can learn how to improve their business while they connect with a community full of people who care about their progress and success.
http://www.1millioncups.com/
MembershipMENTOR
Make it Personal.
@SmartConnectKC
Tip #32 Protect the
relationship while delivering the
connection
Naming Rights.
MembershipMENTOR
Tip #33
Co-Brand Your products
Presented by
@SmartConnectKC
Letters of Introduction.
http://www.nashvillechamber.com/Homepage/Membership/LettersofIntroduction.aspx MembershipMENTOR
Letters of Introduction: The Nashville Area Chamber of Commerce knows that building relationships with your fellow Chamber members is important, and we encourage our members to do business with each other. Members at and above the Market Mover level can request a letter of introduction to three member companies. This letter from our CEO will include the name of the primary contact at your company and contain a brief description of your company. It will also let them know that you’ll be following up by phone.
@SmartConnectKC
Tip #34
CEO level connections
Ask The Expert.
http://www.nashvillechamber.com/Homepage/Membership/AskTheExpert.aspxMembershipMENTOR
Ask the Expert The Nashville Area Chamber of Commerce has enlisted the help of 6 industry experts to answer your business questions. Please submit business-related questions to [email protected] and receive personalized advice from this quarter’s leading experts.
Once your question has been submitted and sent to our panel of experts, you will receive a response via email within two to three business days.
•Ask Sr. VP of Business Banking - Area of Expertise: Commercial lending, banking & finance
•Chief Manager, CPA Accounting - Area of Expertise: Accounting, tax planning, mergers & acquisitions, negotiations, and succession planning
•Chairman/CEO, Ad Agency - Area of expertise: Marketing, advertising, branding, social media
•President, Center for Nonprofit Management - Areas of expertise: Nonprofit management, advocacy, government relations, philanthropic activity
•Sr. Partner, HR - Areas of expertise: Executive search, leadership development, cultural change, team performance & coaching
•President, Technology - Areas of expertise: Web development, digital media, social marketing
Tip #35
Provide the access
@SmartConnectKC
Impact Job Creation
MembershipMENTOR
http://charlottechamber.com/clientuploads/ChamberConnect/12August_Connect.pdf
"...The Challenge will identify and recognize the most promising small business chamber members. 4 Finalists will have the opportunity to attend The Chamber's Annual Retreat and present their business stories to more than 150 chamber leaders."
Tip #36
Facilitate Connections to
growth
@SmartConnectKC
Bundle it into A nice package.
MembershipMENTOR
Membership | Multiple Sponsorships
Tip #37
Make 1-Ask
@SmartConnectKC
The new Corporation.
MembershipMENTOR
Hire employees Hire project managers
Tip #38
Embrace entrepreneurs
@SmartConnectKC
Then Now
Become the (R)evolution.
http://www.springfieldchamber.com/economic_development/springfield_angel_network/ MembershipMENTOR
Tip #39
Be known as the Brand Leader for
Business &…
“Controlling the moment is so last decade. It’s now up to
the host, or in the world of business, the brand, leader, or
champion, to create moments that are
nothing short of engaging. …you can steer experiences
to your benefit by becoming the focal point or creating
one.”
@SmartConnectKC
Form Brand alliances.
http://www.springfieldchamber.com/economic_development/springfield_angel_network/ MembershipMENTOR
Tip #39
Be clear about your brand
“It’s not just friends and family that Millennials are connecting with… they’re also forming alliances with brands. •20% attended a brand-sponsored event in the past 30 days. •65 % purchased the featured product. •25 % joined 7+ brand-sponsored communities online!”
“The Millennials function different, in large part because technology is just part of their DNA. After all, 65 % are disconnected as little as just 1 hour per day or less while they’re awake because any longer creates an unnerving sense of disconnectedness. Their social network, even while sleeping, is within arm’s length.”
@SmartConnectKC
What is The goal.
MembershipMENTOR
It’s not about the rise…
It’s about the reach.
@SmartConnectKC
Tip #40
Provide opportunities to deliver impact
Text Time for Mentoring.
MembershipMENTOR
Tip #41 Generation pairing
Fuel Milwaukee
@SmartConnectKC
Kindness is contagious.
MembershipMENTOR
Customer Service Training •Position the chamber to become known as the organization that provides & trains for excellent customer service. •Help the member business become better •Provides exposure to the chamber deeper within a business •Start with city/government employees, great publicity!
Tip #42
Impact customer service
@SmartConnectKC
Roundtable. Discussions
MembershipMENTOR
It’s not just for CEO’s anymore •COO’s •CFO’s •CMO’s •CIO’s •HR Managers •Nonprofits Exec D.’s •Business Development •Govt/Public Policy •Small Business •International
Tip #43
They can solve problems best.
@SmartConnectKC
Administrative Assistants Appreciation luncheon
MembershipMENTOR
Concept: Make it easy for leaders, managers & CEO’s to express their appreciation on
AA Day •Provide a package include pampering & inspirational speaker •Leader makes the reservation and PAY. •Chamber does the rest. •Sponsors will line up! •Buying and filling a table with 10 co-workers is a good thing. •April 24, 2013
Tip #44
AA Appreciation
@SmartConnectKC
Collective. Impact.
http://www.springfieldchamber.com/economic_development/springfield_angel_network/ MembershipMENTOR
Tip #45
Pool the resources
@SmartConnectKC
Schools & business. Principal for a day.
MembershipMENTOR
Tip #46
Businesses impacting School
Districts
Los Angeles Area Chamber
@SmartConnectKC
Affinity. Leveraging services.
MembershipMENTOR
Affinity
@SmartConnectKC
MembershipMENTOR
Is the magic pill. Affinity programs?
@SmartConnectKC
MembershipMENTOR
We. Got people.
Buying Power Tip #47
We vs Me…
@SmartConnectKC
MembershipMENTOR
We. Got people.
Tip #47
We vs. Me
@SmartConnectKC
Unique To your area.
MembershipMENTOR
Tip #48
Help get receipts organized
Greater Durham Chamber
@SmartConnectKC
Transition those calls Into money.
MembershipMENTOR
Tip #49
Capture the call-in interest
Daytona Beach Chamber
@SmartConnectKC
Certificates of Origin
MembershipMENTOR
Tip #50 Certificates of
Origin
@SmartConnectKC
Coupons Savings.
2012 ACCE Chamber of the Year – Murray-Calloway KY
http://mymurray.com/printcouponsproof.htm MembershipMENTOR
Tip #51 Coupons & Member-
to-Member Discounts
@SmartConnectKC
Broader service. The ResourceLink.
MembershipMENTOR
Tip #52
Gain the reputation for being “the” link
to resources. Springfield, MO Tulsa, OK
@SmartConnectKC
Onvia. Government Bids
MembershipMENTOR
•LA •Houston •Philadelphia •Birmingham
Tip #53 Secure Government
Bids
@SmartConnectKC
Organized Connections
LA Chamber
Greeley Chamber of Commerce Business Toolkit
@SmartConnectKC
Tip #54 Job Board to simplify local search
Career Development.
http://www.greeleychamber.com/business/greeleychamber_business_business_toolkit.php
Greeley Chamber of Commerce Business Toolkit
@SmartConnectKC
Tip #55 Job Board to simplify local search
Affinity Programs.
http://www.greeleychamber.com/business/greeleychamber_business_business_toolkit.php
Tip #56 Do more than sign the affinity agreement
Services without
excellent service is just STUFF
Greeley Chamber of Commerce Business Toolkit
@SmartConnectKC
MembershipMENTOR
Cost Saving Benefits.
When the banker met BIG savings!
Tip #57
Member Testimonials…
@SmartConnectKC
Chamber. Testimonials Tip #57 Tell THEIR Story…
MembershipMENTOR
“When you say it yourself, it’s bragging. When others say it about you, it’s proof.”
Kansas City & Springfield MO
@SmartConnectKC
MembershipMENTOR
Chamber Testimonials. Tip #57
Share your story too
Tulsa, OK Nashville
@SmartConnectKC
Together We’re better.
MembershipMENTOR
@SmartConnectKC
Create An experience
@SmartConnectKC
Sell the REAL expectations. Deliver on that promise
Then exceed expectations
Give ‘em the pickle!
Tip #57+ 1
Give members more than they expect
“The only thing that cannot be
duplicated by another company or organization is the commitment,
competence and enthusiasm of the people!”
Tip #59
Be the energy Be the excitement…
MembershipMENTOR
What’s On your mind?
MembershipMENTOR
@SmartConnectKC
Together We’re better.
“Our individual thread of life can be woven together into a
beautiful tapestry of hope and strength.”
Together we’re better.
MembershipMENTOR
@SmartConnectKC
Together We’re better.
Luann Feehan MembershipMENTOR www.LuannFeehan.com | @SmartConnectKC
@SmartConnectKC