smart trends: considerations on using data to target consumers

Considerations on using data to target consumers Dr Kenneth McKenzie, Strategic Planning Director, Target McConnells [email protected]

Upload: post-media

Post on 14-Feb-2017

903 views

Category:

Marketing

0 download

Report

Download

Embed Size (px):

TRANSCRIPT

Considerations on using data to target consumers

Dr Kenneth McKenzie, Strategic Planning Director, Target McConnells

[email protected]

mailto:[email protected]

Page 2: Smart Trends: Considerations on using Data to Target Consumers

Overview• Data-driven marketing • Can we vs should we? • Here comes the science bit • Quid pro quo

Page 3: Smart Trends: Considerations on using Data to Target Consumers

Data-driven marketing

Page 4: Smart Trends: Considerations on using Data to Target Consumers

Page 5: Smart Trends: Considerations on using Data to Target Consumers

Can we versus should we?

Page 6: Smart Trends: Considerations on using Data to Target Consumers

Page 7: Smart Trends: Considerations on using Data to Target Consumers

Here comes the science bit

Page 8: Smart Trends: Considerations on using Data to Target Consumers

Page 9: Smart Trends: Considerations on using Data to Target Consumers

Page 10: Smart Trends: Considerations on using Data to Target Consumers

Page 11: Smart Trends: Considerations on using Data to Target Consumers

Page 12: Smart Trends: Considerations on using Data to Target Consumers

What’s in it for your consumer?

Page 13: Smart Trends: Considerations on using Data to Target Consumers

Page 14: Smart Trends: Considerations on using Data to Target Consumers

Page 15: Smart Trends: Considerations on using Data to Target Consumers

Page 16: Smart Trends: Considerations on using Data to Target Consumers

Business Considerations to Guest Blogging€¦ · Guest Blogging. Here’s what we’ll cover • Find the sites your target customers read. • Pick topics that capture your target

When “Acquirer” or “Target” is Spelled with an “S ... · PDF fileWhen “Acquirer” or “Target” is Spelled with an “S” – Special Considerations for S Corporations

Optimisation of Welds with Manufacturing Considerations · PDF fileOptimisation of Welds with Manufacturing Considerations ... length while achieving the desired fatigue-life target

Sysplex and Network Technologies and Considerations ......TSR: Target Server Responsiveness fraction, which is a compound health-metric per target server (range from 0 (bad) to 100

Moving Target Defense Considerations in Real-Time Safety- and …web.mit.edu/br26972/www/pubs/mtd20.pdf · 2021. 3. 25. · Moving Target Defense Considerations in Real-Time Safety-

Target Markets and Market Segmentation Task 40. What is a Target Market? It is the specific group of consumers you want to reach. If you want to sell

Prudential IncomeFlex Target · 2011-07-27 · 1 Prudential IncomeFlex Target Important Considerations The key to securing income for life As you look ahead to retirement, what’s

Target Setting Process Presentation - Energy - Energy › __data › assets › pdf_file › 0030 › 395… · Considerations for target-setting: a changing energy market • Increasing

Sector: Consumers Target: Eu46.00 A Successful Paradigm

How would a breakfast cereals manufacturer identify which consumers to target for a muesli product?

Earning Money Using Facebook - One of the Best Ways Ever to Target Consumers

static-curis.ku.dk · Københavns Universitet Ethical considerations and motivations among ’organic’ and ’conventional, local’ consumers Ditlevsen, Kia; Lassen, Jesper

Profile & Personality of Target Consumers of Woodland Shoesdocshare03.docshare.tips/files/13687/136874300.pdf · 6 Personality of target market 7 Communication tools 8 Intiatives

Sticky Rebates: Target Rebates Induce Non … Sticky Rebates: Target Rebates Induce Non-Rational Loyalty in Consumers† by Alexander Morell*, Andreas Glöckner & Emanuel Towfigh Abstract

Using Marketing Data. Working with Simmons/Choices Data Identifying potential consumers Developing target markets Understanding consumer targets Characteristics

Considerations for the development of plug-in …...2 Considerations for the development of plug-in electric vehicle charging infrastructure for consumers- A review Authors: Scott

Target/drug interference considerations in immunogenicity ......Target/drug interference considerations in immunogenicity assessment Eric Wakshull, PhD Senior Scientist March 9, 2016

Case Study: How 6 brands target 6 different wine … 1 Case Study: How 6 brands target 6 different wine consumers Roadmap • Part 1: What is branding? • Part 2: How 6 brands target

Home Fire Campaign: Overview & Evaluation Results4 Target audience Demographic Profile Considerations • Poverty is primary risk factor considered; other important considerations

Part 1 Consumers - Macmillan Science and Education · Web viewTeacher provides written feedback informing students of their knowledge of these environmental considerations for consumers

TruTargeting - We are changing the way marketers target online consumers

Technology Transition LifeLine Considerations€¦ · that consumers have alternatives to existing service. Alternatives must meet customer expectations, including: Availability of

Entrepreneurial Track, “Developing Your Product” Target Product Profiles Medical & Development Considerations and Challenges Barbara Wirostko, M.D., Jade

2013 IMPLEMENTATION REPORT TRACKER · Web view2017/12/20 · c) Second-year target/outcome measurement (Final to end of SFY 2017): Target: 400 consumers to be transitioned in FY2017

Target audience: Consumers and their representatives, · Target audience: Consumers and their ... Components of the RIIO model 1 Objective: ... of outputs is financeable by committing

Healthcare & Lead Generation: How to Target Health Consumers Online

Segmentation, Targeting, Positioning. Identifying Market Segments and Selecting Target Markets Segmentation is the process of placing together consumers

CP19/23: Signposting to travel insurance for consumers ... · These give insight into how travel insurance products reach their target market and perform. ... existing and new consumers

H.Calero Consulting Group, Inc. Puerto Rico 2014 - 2016 Consumers: A Moving Target

Sustainable Consumers vs. Sustainable Brands 3rd_คุณอ้อม... · 4.0 BEHAVIOR Brands have become target, not consumers Current เดี๋ยวนี้ 2. Collaboration

Reaching Your Target Audience - STB · Reaching Your Target Audience. Consumers today •Expect on-demand services on the go ... We need to be smarter in how we reach our audience

Target Considerations for Nufact and Superbeams

Target audience: Consumers and their representatives, · Target audience: Consumers and their representatives, transmission and distribution companies, generators and ... why’ of

SPAC Transactions Considerations for Target-Company CFOs