smart tourism destinations:the pillars of their intelligence
DESCRIPTION
Los "destinos turísticos inteligentes" es un término emergente para una realidad todavía insuficientemente definida. Lo cierto es que la era digital ofrece nuevas y amplias posibilidades para progresar y es una oportunidad para introducir nuevas dinámicas y nuevos contextos. La información y la calidad del órgano gestor del destino adquirirán especial relevancia.TRANSCRIPT
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“Smart tourism destinations: the
meaning and pillars of their
intelligence”
Javier Blanco
1st EUREKATOURISM+ Brokerage Event
“The advancement of the tourism industries through technology and innovation”.
Palma de Mallorca, 13 and 14 November 2014”.
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Overview
I.- The traces of our time
II.- Future scenarios
III.- “Smart” has also reached tourism destinations
IV.- Changes and innovative initiatives unfolding in cities
V.- Destination progress and competitiveness
VI.- Key aspects for smarter development of tourism
destinations
VII.- Conclusions: Predicting elements and the meaning of
smart destinations
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I.- THE TRACES OF OUR TIME
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Movimiento
Información
Interdependencia
Gobernanza
Entorno de incertidumbre y transición
Movement
Information
Interdependence
Environment of
uncertaintyand transitionFoto:AnnaDziubinska
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II.-FUTURE SCENARIOS
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1. For world governance
Design of appropriate systems of governance
Battle for information and big databases
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Knowledge and innovation boost inclusive
and sustainable future growth
2. For “smart growth”
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3. For future city models
High tech city
Digital city
Liveable city
Fortress city(“Living in the city”,
report 2014)
Foto:Rob Potvin
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III.-“SMART” HAS ALSO
REACHED TOURISM
DESTINATIONS
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“Smart tourism destinations”
A new term emerging for an
insufficiently defined reality
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Intelligence is a capacity for:
learning and adapting,
understanding our society,
combining knowledge and interacting to
achieve objectives in a wide variety of
environments.
Foto: Aleks Dorohovich
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“Smart”, an expression of digital change
The new green of our time
Sensors of our daily lives
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IV.- CHANGES AND
INNOVATIVE INITIATIVES
UNFOLDING IN CITIES
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Current projection of technology
Foto: Magdalena Reseler. FlickrFoto: pixabay.com
Explosion of wireless communication (7 billion devices
in 2013).
2.7 billion Internet users
700 million broadband subscriptions
Smartphones, essential tool for travellers
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Changes to tourism brought about by
technology
Transformation in the tourism experience
New business models hand in hand with the
collaborative economy
Personalisation processes
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Cities: platforms for innovation
Photo: Magdalena Reseler. Flickr
Connectivity (WI-FI capitals)
Innovative ecosystems on Big Data (“London Sensing”)
Advanced viewing of data (“We are data”, or “Living Singapore”)
Streets as public spaces and sustainable transport networks (Boston Complete´s Streets)
Airports as cross-technology networks (London City Airport, Stansted)
Big Data to improve general services (Open Data, Bigov Better City Indicators and La Mercé,
Barcelona)
3D Technology (Amsterdam 3D Print Canal House)
Foto:Michael Davis-Bourchat. Flickr
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We are data : Open data opens immense possibilities to see the
pulse of the city and its connections.
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Restaurants: On line information about hygiene-health
conditions of restaurants in New York City
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V.- DESTINATION
PROGRESS AND
COMPETITIVENESS
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Why nations progress?
Institutional quality (inclusive institutions,
practising innovation, encouraging investment in
knowledge, skills and creation of opportunities).
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Why do cities progress?
Balance between soft and hard infrastructures
(“Competitiveness of Cities” ; World
Economic Forum , August 2014).
Foto: Anders Jildén
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The place of technology in public policies
Takes on its meaning:
from comprehending its complexity and social
exchanges
responding to public interest and the needs and
motivations of users.
Foto:Jay Wennington
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VI.- KEY ASPECTS FOR
SMARTER DEVELOPMENT OF
TOURISM DESTINATIONS
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Governance
Innovation
SustainabilityKnowledge
Talent / Leadership
Key aspects for smarter development of
tourism destinations
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1. Construct open and collaborative
governance
Challenge:
Ability to manage the community of interests at
the heart of each tourism destination.
Foto:David Marcu
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2. Create systems capable of articulating
knowledge
What are companies/destinations doing to use
and manage information?
Foto:Patrik Goethe
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3. Incorporate new talent
The best and most extensive professional profiles
working to develop global tourism.
Front-line professionals to DMOs
Foto: Alejandro Escamilla
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4. Integrate sustainability
Criteria and indicators for measurement,
assessment and real inclusion in management
using technological solutions
Foto: Mateo Minelli
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5. Innovate
Think outside the box, practice new ways of
making associations, changing paradigms,
with greater relevance to context
Foto:Billy Lam
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VII.- CONCLUSION:
PREDICTING ELEMENTS AND
THE MEANING OF SMART
DESTINATIONS
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Opportunities of Smart Tourism Destinations
Lead a process of change and adaptation to the
digital age and new tourists.
Change of mentality and break with inertia
Foto:Emanuele Pinna
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Concept
Collaborative platforms for public-private agents and
talent connected by flows of information and supported by
suitable technology
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What is the main challenge to overcome?
The construction of a balanced system of
infrastructures, relations and values
Foto:Steven Lewis
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What will this whole process mean?
Making tourism possible and accessible to everyone
with the current scientific and technological advances,
improving leisure time in cities, tourism experiences
and citizen wellbeing.
“Making something happen and doing it well” (the “techné” of
Aristotle).
Foto: Fré Sonneveld