Smart Tech(niques) for Sustainable Business

E L L I E C A C H E T T E2 3 N o v e m b e r 2 0 1 6

w w w . b o o k s t r . c o m

Ellie CachetteABOUT ME

CTO of Bookstr, serial entrepreneur. Founder.

Software junkie. Silicon Valley native. Current

NYer. Honorary Romanian.

Who am I…

Financial Fraud:

- Credit card trxn monitoring and detection (MasterCard)

- SEC compliance (SEC / Fisher Investments)

- Platform OS (VeriSign)

Publishing:

- Social distribution (Bookstr)

- e-Book creation and distribution (Cachette Group)

- Print Layout programming (McGraw Hill)

Consumer:

- web retail ecommerce (Macy’s)- web health insurance (Kaiser Permanente)

- consumer mobile apps (Koombea)

(Tech) Products I've Worked On…

What I know…How to build mobile apps, APIs,

ecommerce, web, AI modeling,

MVPs...creating things from scratch

@ecachette #startarium tech@bookstr.com

ABOUT US

Mostly vocal millennials who are

highly engaged through emails, on

site, and all social media platforms

who are invested in our content and

aren’t afraid to share their opinions

Our Audience

Strong US audience w/ extremely diverse

with the remainder spread across all 7

continents.

Member Distribution

61% USA 7% UK 5% ANZ

27% Spread across the globe

Gender68% Female 32% Male

13-17, 17% 35-44, 14% 65+ 5%

18-24, 23% 45-54, 11%

25-34, 22% 55-64, 8%

Age

www.bookstr.com

Help users share, bookmark, read, buy and otherwise keep engaged while on the go.

Mobile app is live: Dec 1, 2016

Bookstr App

Curated newsletters that help users discover new books, see highlights, allow publishers to feature trending books

Editorial Newsletter

Authors and publishers can add their books to our ARC program. Get free reviews and exposure

Giveaways / ARCs

Special technology that allows users to flag, bookmark, come back to an otherwise curate the news and books that they want

Shelving, Newsfeed

Several leading partnerships with programs that expand the reach

of reading and literacy programs

Retail, Room to Read Partnership

Weekly podcasts are broadcast to help spread news, clips or audio information to the bookstr network

Podcasts

Original content created in house featuring literature and writing themes that performs strongly on

social media.

Videos

An outlet for creativity where members can create custom designed quotes from their favorite novels and authors.

Quotes

Witty, intelligent, and entertaining literature themed content custom created by our editorial team.

Quizzes

“Its the UBER for __________________”

Rule #1Having a Good Idea is Better Than Good Code

Good IdeasBetter than Code With the expansion of code repositories and

prototyping tools, there is no lack of technology

available. Before hacking away at something

Plenty of Code Available

Lots of cheap tools can help prototype. Talk

to users and see first what they want and if

your idea makes sense.

Users First, Prototype Second

Validate your product idea…before coding

Flesh Your Product Out Sketch and work through what the product flow might

be. Think of things from the beginning to the end

Pencil and Paper Help

Figure out what the BASIC and minimum

things are for your goals. Often, less

technology is better.

What Platform? What Purpose?

Execution is Everything. Always.

Ready, Set, Go Create a project management timeline along with some

goals. Goals help keep things clear and also measure

what is “successful” milestones. follow the plan.

Line Up a “Plan”

After your plan but before starting know exactly who

can help and what resources you have. Figure out the

best developers and who you can work with

Line up Resources

Be More European and Less Silicon Valley

Leverage Euro Growth Tactics Europe has some of the strongest potential for growth

given the concentration of people, multi-lingual

possibilities and frequent travelers.

Leverage European Virality

Some of the best products in the world started in

Europe and moved to the U.S, not a single success

story shows a european startup copying the U.S and

reaching mass use

Silicon Valley CopyCats Don’t Work

Do What You Love

Passion Create Energy To sustain the growth and energy needed for the mass

market, you will need to be able to last 4-6 years.

Having passion will give endurance

Its a Marathon Not A Race

If you are passionate about the idea and space you

will also come up with some of the greatest ideas.

Make sure you “drink the kool-aid” and love your own

product.

Creativity Meets Execution

Boring Makes Money

No really… make money

Thank You Ellie CachetteChief Technology Officer

48 Wall Street5th FloorNew York, NY 10005

www.bookstr.com

tech@bookstr.com