MARKETING PLAN FOR ANDROID APP

APP- SMART SHOPPER LOGO

SMART SHOPPER

SHOPPING

ONLINE SHOPPING NEW TREND

REASON TO ATTRACT ?

BUT NOW ITS NOT ABOUT JUST OFFERS……

THOUGH THINGS ARE NOT CHEAP IN ONLINE THEY ARE

• TIME SAVING

• MANY VARIETIES OF PRODUCTS

• EFFICIENT

TIRED OF SEARCHING IN EACH APP?

SOLUTION: SMART SHOPPER

People can set their preference and get alerts immediately as soon as the price drops

Order immediately with just a click.

User friendly and is more efficient

SITUATION ANALYSIS

MORE SMARTPHONE USERS

EASY TO TARGET PEOPLE - IT SAVES MORE MONEY!!

WIDE VARIETY OF OPPORTUNITITES SINCE IT IS NOT A CONFINED AREA

WEAKNESS

SHOPPING WEBSITES WILL START CHANGING THEIR PRICING

STRATEGY

GOAL

• THE MAIN AIM IS TO MAKE PEOPLE BELIEVE THAT THINGS CAN BE AFFORDABLE, ITS JUST A MATTER OF TIME

• TO COVER ALL AGE OF CUSTOMERS• TO SPREAD IN OTHER COUNTRIES SINCE ONLINE

SHOPPING IS ALSO MORE POPULAR THERE• TO BE PARTNERED WITH THE WEBSITES TO PROVIDE

MORE PERFERENCE LIKE DELIVERY OPTIONS

STRATEGY

• Ease Of Usage• One click away from your order. (smart shopper does

your work on ordering automatically if you agree on the price)

• Compare pricing of all websites and get cheapest ones.

COMPETITIVE OFFERINGS Quick search options (with available online

websites)Setting the price of the productOne click away from orderInstant alertPrice comparison resultsCustomer reviews from websites for a product

POSITIONING

POP• USER’S PRICE PREFERENCE – BUYING AT CHEAPER PRICE• CONTAINS MOST OF THE POPULAR ONLINE SHOPPING

WEBSITE RESULTS• PRICE COMPARISON FOR BEST RESULTS

POD• REVIEWS AND RATINGS FROM THE CUSTOMER REGARDING

THE PRODUCT• CAN SHARE THE RESULT TO ALERT OTHERS TELLING ABOUT

THE IMMEDIATE PRICE DROP.

TACTICS

• Making regular update for bug fixes • Size of app minimum as possible

because of limited phone storage• Customer reviews is seen before

buying the product

Free features:

• only one website for getting alerts and cannot be changed because of phone number verification

• Email or SMS preferred setting• one click away option

Premium features:

• No Ads• Alerts for unlimited

websites • Compare price listing

and get cheapest one from available websites

• Custom themes

PRICESmart shopper allows lots of options

to the customer but to get still additional features it costs $5 dollars. Due to addition of more websites to the app

It is sure that it saves a lot more than $5 for a customer

INCENTIVES

• Partnering with the websites provides more rewards for regular customers

• Gift cards are also sent free on the customers birthday

COMMUNICATION

Best way to promote smart shopper SOCIAL MEDIA!!

IMPLEMENTATION

A platform where online shopping websites are to be connected

High security is one of the criteria since when users agree to buy a product it orders instantly through credit/debit card.

Pricing and tracking details should be done every minute

PERFORMANCE & EVALUATION• The performance depends on number

downloads in playstore• Number of orders in a given period of time

should be increasing every month• Number of users using the app per day • Ratings and reviews also adds while

evaluating

EXHIBIT HAVING SMART SHOPPER WEBSITE WHICH

IS EYE CATCHY THE RATINGS SHOULD BE HIGH ENOUGH TO

BE RANKED IN THE APP REVIEW SITES TO BE CONNECTED WITH SOCIAL MEDIA AND

OTHER POPULAR WEBSITES

SHOP SMART !

DISCLAIMER

Slides were created bySowmiyasree.D (PSG TECH)as a part of an internship under the guidance of Prof. Sameer Mathur (IIM LUCKNOW)