smart public transport - amazon web services · smart public transport – the extended solution...

SMART PUBLIC

TRANSPORT

= The Extended Solution =

Micro-location and proximity iBeacon technology implemented

for buses, trains, subways, city traffic

www.onyxbeacon.com SMART PUBLIC TRANSPORT – THE EXTENDED SOLUTION

Integrate technology which brings the capabilities and advantages of proximity, micro-location and contextual communication.

Main benefits: Quality and efficiency for your services Satisfaction for customers and citizens Improvement of operational costs Growth of general revenue


Our first solution, already implemented and working:

Guidance and routing for visually impaired

Bucharest, Romania: 500 iBeacons 500 buses and trolleys 12000 potential users

Completely integrated solution: Hardware: iBeacons - Bluetooth Low Energy devices Mobile Application available for iOS and Android Cloud-based management platform


September 2015: the Smart Public Transport solution for visually impaired will be completely functional and IMMEDIATELY REPLICABLE in any other location worldwide.

Next step: THE EXTENDED SOLUTION


THE EXTENDED VERSION of the Smart Public Transport Solution will be capable to deliver more than 16 new services for transportation companies, for their customers or business partners. Examples:

customized pricing individual route (re)calculation fleet, traffic and comfort optimization monitoring groups and individuals class validation new sources of revenue contextual advertising community development etc.


1. Dynamic and customized pricing Apply different cost levels for services and tickets, depending on hourly intervals, customer’s profile, crowded periods, vehicles’ loading capacity, routes complexity etc.

2. Metered and time-based pricing Transportation services can be charged for each client in a customized manner, by number of

kilometers, by trip time duration or by an aggregate formula, applying variable prices.


3. Individual route calculation The passenger arrives in station, opens the mobile application, and sets up his desired destination. The iBeacon infrastructure in the bus station and the mobile app communicates with the cloud platform, and offers immediately the best route for the passenger and available alternative routes.

4. Passenger’s route optimization The cloud platform is continuously gathering detailed information about customers’ behavior and can define individual patterns. Based on internal statistics and analytics, the transportation company could provide customized route optimizations for each user.


5. Emergency re-routing In cases of accidents, emergencies, crowded routes or stations, temporary unavailable lines or services, passengers could receive customized re-routing indications, helping them to avoid traffic jams, vehicles overloading or temporary route changes for some bus lines.

6. Service class validation Passengers can be oriented to access the wagons, waiting areas or compartments

corresponding to the class of service for which they have tickets. They will be notified about positioning errors and oriented to their allocated seats.


7. Real-time data on fleet loading Accurate information is available about the number of passengers in each bus at every moment and the number of passengers waiting in stations, minute by minute, but also how many of these are waiting for each bus line.

8. Fleet & comfort optimization Situations of vehicles overloading can be anticipated, based on real-time data regarding passengers situated in buses and those waiting in stations for the same bus lines. Traffic dispatchers can react in an efficient manner, sending supplementary buses to the crowded stations and informing passengers and drivers about alternative routes or temporary route changes.


9. Individual monitoring and trip reporting The iBeacon infrastructure and the mobile application can provide real-time presence detection in buses and in stations. For the users which will opt-in for the service of individual monitoring and reporting, this capability can be activated.

10. Group management: Kids safety The mobile application can have a dedicated module for group management, which will precisely

control the route and the presence of each group member, according to pre-defined data. Individual monitoring will be based on mobile devices or on keychain beacons, linked to a mobile

device operated by the bus driver and supervised by dispatcher, school managers and parents.


11. Passengers guidance in crowded stations Passengers can receive directional information, regarding their precise position in the station. Dispatchers will use traffic monitoring data and reports on the loading degree of each vehicle to anticipate in which specific area of the waiting platform should the passenger be placed.

12. Access for passengers with special needs When arriving in station, passengers with special requirements will use the mobile application to select the bus line of their interest and to notify that they will need

assistance for boarding. The bus driver will be instantly notified and will know how to act when arriving in the station where the passenger is situated.


13. Up-selling, cross-selling, create new revenue By gathering important volume of information about customers interests, destinations and behavior, the transport company could take advantage of this commercial relationship and expand his portfolio of paid services, to connect its clients with other business partners, to sell tickets or vouchers for other companies or for museums, cinemas and other entertainment services.

14. City sightseeing for tourists The public transport mobile app can include a special module dedicated

to tourists which will add contextual and location-based city guidance and sightseeing capabilities. This option can be separately monetized.


15. Proximity marketing and profile-based advertising Transportation companies could become advertising broadcasters or can team up with specialized companies, in order to smartly and efficiently use their micro-location and proximity communication infrastructure, in order to generate supplementary revenu. Passengers can receive customized commercial information and can take advantage from interesting commercial opportunities.

16. Community development & social interaction Polls, focus groups, consumer behavior studies, other interactions can be activated

in relevant contextual conditions, in order to receive real-time and accurate feedback and engagement from active clients. Passengers can be informed and motivated.

Supplementary modules can be added: finding friends and relatives traveling near user’s current location, dating and matrimonial, classifieds etc.

Many other customized developments of our solution are possible now. Take your seat and join us in this fantastic technological journey!

Our Sales & Customer Service Team will be happy to provide all the support you need.

[email protected]

smart public transport - amazon web services · smart public transport – the extended solution...

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