Smart PhonesSmart Platforms

Joe DrumgooleTwitter: jdrumgoole

Blog: http://joedrumgoole.com/blog

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Growth – Years to reach 50m Users

• TV : 13 Years• Internet : 4 Years• iPod : 3 Years• iPhone: 73m users in Three years

81.1 million smart phones sold in first three quarters of 2011

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Smart Phone

• Internet Connectivity (3G/WIFI)• Location services (GPS, AGPS)• High resolution camera (5MP, front and bacl)• Large screen• Increasingly:– App Store– Speech Recognition– Music Store

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Tablet Computing

• Many false Starts– Go Computer + PenPoint– Newton + Handwriting recognition– Fujitsu Poquet PC– AT&T EO Personal Communicator

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iPhone Reinvented the Genre

• Crappy camera• no radio• broken bluetooth• But:– Killer touch screen– Music integration with iTunes– Broadband package– Email and Browsing– Proper Map Service– App Store

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The iPad

• Not just a big iPhone• New way to experience the Web• Portable/instant on• Days of battery life• iTunes integration• Price performance• Designed to complement iPhone• 75 tablet computers announced at CES10-Jan-2011

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The Three Axes of Smart

• 3G• AGPS• App Store

A Smart Phone is an Internet Platform

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The Big Players for 2011

• Apple – iPhone• Google – Android• Microsoft – Windows Phone 7• Success Factors– All have strong server side components– Big developer communities– Strong emphasis on App Stores

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Android

• Open OS• Many suppliers – HTC, Samsung, LG• Tightly integrated with Google services• Great voice recognition• Emerging App store

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The Future

• Web Applications• Browser Interfaces for Big Screens• Apps for Touch Screens• World blurs with App Stores for Desktops• Economics of apps moves to dollar pricing

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What Does Mobile Enable

• Navigation• Location based search• Augmented Reality• Real time tracking of information• Contact Synchronisation• The end of boredom ;-)

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Its not a revolution without Losers

• Enterprise Applications• Network Operators• Handset Manufacturers• Desktop Computers

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Summary

• Smart Phones = Phones• Its an internet device• Standardised platform capabilities emerging• App Stores are the hot topic• Three players, Apple, Google, Microsoft

10-Jan-2011