smart page for opera mini
DESCRIPTION
Gives operators and advertisers real-time advertising and co-branding opportunities to connect with users through the UI.TRANSCRIPT
Smart Page for Opera Mini
The smarter way to advertiseMobile browsing made more unique for the user, while allowing advertisers to reach their audience in a more personal way.
Opera, Opera Software, Opera Mini, and the O logo are trademarks of Opera Software ASA. All other marks are the property of their respective owners. © 2013 Opera Software ASA.
Business/Product inquiriesPhone: +1 650 625 1262 (GMT -8)Email: [email protected]
Press inquiriesPhone: +1 650 625 1262 (GMT -8)Email: [email protected]
What is Smart Page for Opera Mini?Smart Page makes the browsing experience smarter for mobile-internet users — and smarter for mobile advertisers. With Smart Page, the browsing experience is unique for the user and allows advertisers to extend their reach on a more personalized level.
Smart Page aggregates and displays content in three categories (news, social networks and suggested links). With these categories, users can more easily interact with their favorite sites and discover new content. Advertisers can capitalize on an enhanced, contextual understanding of their audiences and promote their content in a more personalized way.
Smart Page for mobile advertisersSmart Page provides fertile ground for advertising and promotional opportunities by giving advertisers access to the highest visibility real estate on a user’s device. With Smart Page appearing as part of the browser launch, the ads presented are part of the early session experience, with increased potential for audience engagement.
Smart Page enables advertisers to target their audiences with ads that seamlessly integrate with the user experience, all in a non-intrusive way. Near-real-time reports and tracking of impressions, fill rates, CTR and CPM, give advertisers transparent insight to how specific ads perform, allowing fast and easy optimization of campaigns.
Smart Page for operatorsThe Smart Page for Opera Mini lets operators provide a smarter, more unified browsing experience to customers across their handset portfolio. Users are constantly engaged, as they browse the web. Smart Page learns from the user’s browsing habits and turns user preferences into new content suggestions. Smart Page also enables improved co-branding possibilities by extending mobile service providers’ understanding of their customer bases.
Smart Page
Smart text link
• Eye-catching images with text
• Clear call to action for campaigns
• Implemented in a CPC business model
Dual-feature box
• Graphical ad unit
• Above-the-fold placement
• Strengthened brand awareness
• Implemented in a CPM business model