smart museum invest_presentation_eng1
TRANSCRIPT
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«PROBLEMS»
PROBLEM OF VISITORS: • old-style info-services
•expensive roaming
PROBLEM OF MUSEUMS: • no info-channel with visitor
• hard or expensive to build a WiFi network •a lot of museum content does not fit to display on the mobile device
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«EXISTING SOLUTIONS»
• expensive development
• needs tech support
• needs mobile Internet or
• needs to cover the museum with Wi-Fi network
• hard to manage the content
LIMITATIONS:
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«OUR SOLUTION»
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attracting young people
Long-term relationship
Cutting expenses on IT, Earn money
statistics
«BENEFITS»
MUSEUMS VISITORS
• One app for all • Don't waste mobile traffic • System Recommendations
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«APPLICATION»
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free app
free app
text photo
audio & premium services
«MONETIZATION»
Premium: • kids\adult • screensavers • e-postcards • e-tickets • e-shop
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USA: 850 mln
Germany: 110 mln
Russia: 86 mln
England: 75 mln
«MARKET»
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«TRACTION»
20.02.2012 IDEA
16.03.2012 Pre-Seed 20.000$
RSV Venture Partners
23.06.2012 Pre-Seed 150.000$
20.09.2013 > 40 museums
(Russia, Finland)
Dec..2012 monetization
> 1.000.000 rub.
alpha version
beta version 1st version
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$ 350 000 For:
• Testing of the business model in the U.S. • Development of new functional in application • Creation of a dealer network
«INVESTMENT»
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Andrey Sokolov CEO Education: Saint-Petersburg State University, Physical and Economic Faculties Experience: founded and directed the 2-year advertising agency
Andrey Khapsasov Director of Customer Relations Education: Saint-Petersburg State Polytechnical University, Phys-Mech Experience: IT- startups
«TEAM»
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