smart highway-innovation
TRANSCRIPT
Smart Highway
English VMarketing and Communication
Angeli SouzanaPouli Aglaia
Supervisor : Dr. Irene Chiotis-LeskowichAthens, December 9 2013
ATHENS UNIVERSITY OF ECONOMICS AND BUSINESS
Specific PurposeDescribing the five-step plan for
modernizing roadways
OutlineI.IntroductionII.Involved CompaniesIII.DesignerIV.Technical CharacteristicsV.General BenefitsVI.Press-AwardsVII.RealizationVIII.Conclusion
ATHENS UNIVERSITY OF ECONOMICS AND BUSINESS
Roads Re-imagined
• Interactive and sustainable roads
• “Communication” with the driver
• Automatic adaption to traffic situation and weather conditions
ATHENS UNIVERSITY OF ECONOMICS AND BUSINESS
Studio Roosegaardeconcept & design
• Design Studio of Daan Roosegaarde
• Interactive Design Lab
• Founded in 2006
• Netherlands and China
ATHENS UNIVERSITY OF ECONOMICS AND BUSINESS
Heijmansengineering
• Property development, building and infrastructure company
• Founded in 1923
• Netherlands, Belgium and
Germany
ATHENS UNIVERSITY OF ECONOMICS AND BUSINESS
Daan Roosegaarde
• Dutch artist and innovator
• “Techno-poetry”
• Essene of design
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Technical
Characteristics
A. Glow-in-the-Dark Road
B. Dynamic Paint
C. Interactive Lights
D. Induction Priority Lane
E. Wind Light
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A.Glow-in-the-Dark Road
• Glowing Lines
• Lens that absorb light at daytime and release the energy at night
• Inspiration jelly fish
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B. Dynamic Paint
• Temperature sensitive paint
• Snowflakes visible only when it’s cold
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C. Interactive Lights
• Sensors to detect an approaching car
• The light becomes brighter as the car approaches
• Lights dim as the car passes away
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D. Induction Priority Lane
• Priority lanes that charge electric cars
• Embedded coils
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E. Wind Light
• Turbines and generators powered by the wind
• 100 kilometers from the driver's view
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• Cost-effective
• Magic Landscape
• Environmentally friendly recourses
• Sustainable
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Cost-effective
Magic Landscape
Environmentally friendly recourses
Sustainable
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Interaction between viewer- space
Can be implemented on existing
roads
Innovative design
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Critics
• Not been tasted for safety yet
• Require great public funds
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Press
• The Netherlands Corporate News
• The New York Times
• The Japan Times
• The Telegraph
• Reuters
• Discovery Channel
• BBC etc.
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Awards
• Index Award 2013 Community Category
• People’s Choice Award of CNN,2013
• Accenture Innovation Award 2013
• Tim Innovation Award
• Best Future Concept 2012 at Dutch Design Award
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Realization
• Belgium, Netherlands
• Pilot Project :Brabant, Dutch province
• Glowing-Lanes Mumbai or Cape Town/Johannesburg
• Similar Projects in USA and Germany
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• People always had the desire to customize, personalize
their environments
• Sparks future innovation around the way people drive
and live
• The technologies used is not so breakthrough but what’s
really innovative is the idea of adapting these
technologies on modern highways?????
ATHENS UNIVERSITY OF ECONOMICS AND BUSINESS
http://www.studioroosegaarde.net/project/smart-highway/
http://www.studioroosegaarde.net/project/smart-highway/stories/#459
http://uk.reuters.com/video/2013/01/25/dutchman-brings-glow-to-night-driving?videoId=240755570
http://www.studioroosegaarde.net/project/smart-highway/photo/#smart-highway
http://www.nytimes.com/2013/04/28/automobiles/from-holland-bright-ideas-for-highways.html?_r=2&
http://designtoimprovelife.dk/if-the-road-could-talk-to-you-what-would-it-say/
http://www.accenture.com/Microsites/innovationawards/Pages/index.aspx
http://www.studioroosegaarde.net/info/about-daan/
http://www.treehugger.com/sustainable-product-design/index-award-winner-smart-highway.html
http://www.dezeen.com/2013/09/02/smart-highway-project-triumphs-at-index-award-2013/
http://www.popsci.com/technology/article/2013-04/smart-highway
http://en.wikipedia.org/wiki/Daan_Roosegaarde
https://www.facebook.com/DaanRoosegaarde
https://www.facebook.com/HeijmansNL
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• Innovative design
• Can be implemented on existing roads
• Interaction between the viewer and the space