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POSITIVE ENERGY TOGETHER ® Smart Grid Program @ OG&E Smart Grid Program @ OG&E Carl Johnson Sr. Carl Johnson Sr. Customer Programs Planner Customer Programs Planner 1

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POSITIVEENERGYTOGETHER®

Smart Grid Program @ OG&ESmart Grid Program @ OG&E

Carl Johnson Sr.Carl Johnson Sr.Customer Programs PlannerCustomer Programs Planner

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POSITIVEENERGYTOGETHER®OG&EOG&E’’s Demand Response Program:s Demand Response Program:

Making the Customer Seamless through effective Making the Customer Seamless through effective Communications & Customer ProgramsCommunications & Customer Programs

• System Statistics

• OG&E’s 2020 Vision

• Smart Grid Deployment Program

• Initial Pilots of Smart Grid Technology

• First Smart Grid Community

• Program Collateral Material Examples

• Lessons Learned

• Q&A

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POSITIVEENERGYTOGETHER®

OG&EOG&E’’s Smart Grid Program:s Smart Grid Program:System Statistics System Statistics

• 765k retail customers in OK & AK and a number of wholesale customers

• Total production: 6.7 GW

• Service territory: 30k square miles

• 23k miles of overhead distribution lines & 10k miles of underground lines

• 500 substations & more than 1,000 distribution circuits

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POSITIVEENERGYTOGETHER®

OG&EOG&E’’s 2020 Vision:s 2020 Vision:

““To delay the building of any incremental fossil To delay the building of any incremental fossil

fuel power generation until 2020fuel power generation until 2020””

-- Pete Delaney, CEOPete Delaney, CEO

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POSITIVEENERGYTOGETHER®

�OGE’s response to the Smart Grid vision is the thoughtful

integration of advanced metering, automation,

communications & information technologies on the electric

distribution system.

�Smart Grid will provide an innovative array of choices and

services to all customers while improving service reliability

and lowering costs.

�Success is dependent on our ability to partner with our

Customers

Smart Power:Smart Power:OG&EOG&E’’s Visions Vision

POSITIVEENERGYTOGETHER®

2020 Vision:2020 Vision:Achieving the GoalAchieving the Goal

•• Transparency Transparency

•• Listen to CustomersListen to Customers

• Focus Groups

• General & Transactional surveys

• Face to face meetings – Civic Groups, Special interest groups (AARP, Community action groups, Churches)

• Civic Leaders

•• Collateral MaterialsCollateral Materials

• Letters & Email

• Bill stuffers & Door hangers

• Installation Welcome Packets

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POSITIVEENERGYTOGETHER®

2020 Vision:2020 Vision:Achieving the GoalAchieving the Goal

•• Web SitsWeb Sits

• OGE.com

• Positive Energy Together

• Smart study together

• My OGE power

•• Smart Grid Technology Smart Grid Technology -- HANHAN

• Daily & Weekly Messaging

• Text messages

• Email

• Voice mail

•• Call CenterCall Center

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POSITIVEENERGYTOGETHER®

2020 Vision:2020 Vision:Achieving the GoalAchieving the Goal

•• Advertorials Advertorials

•• Bill BoardsBill Boards

•• TV & Radio addsTV & Radio adds

•• Commission StaffCommission Staff

•• Special events Special events • Ball games

• State Fair

• Schools

• Town Halls

• Community events

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POSITIVEENERGYTOGETHER®

Initial PilotInitial PilotSmart Meters & Demand ResponseSmart Meters & Demand Response

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POSITIVEENERGYTOGETHER®Smart Grid:Smart Grid:

Initial Smart Meters PilotInitial Smart Meters Pilot

• 6,600 smart meters in apartment buildings

• Installation began 10/07

• Performed remote reads & connect/disconnects

• Validated technology performance & operational savings

In-home Device

AMI

Programmable Communicating

Thermostat

Smart Meter

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POSITIVEENERGYTOGETHER®Smart Grid:Smart Grid:

Initial Demand Response PilotInitial Demand Response Pilot

• Twenty-five homes equipped with smart meter, thermostat & in-home display device with access to customized Web Portal

• Installed June 2008

• Monitored customer acceptance & any resulting changes in energy usage

• Studied the performance of technology & customer response to time-of-use pricing

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POSITIVEENERGYTOGETHER®

FPO

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Smart Grid:Smart Grid:Initial Demand Response PilotInitial Demand Response Pilot

Web Portal with energy price, current & historical energy usage

POSITIVEENERGYTOGETHER®DR Pilot NW OKC —

Study Results

• Customer energy awareness increased

• In July and August, participants reduced bills ~11%

• Many made investments in efficiency improvemento Energy audits, timers, new windows, storm doors,

compact fluorescent lights, new a/c

• All participants changed their usage behavioro Most raised thermostat, shifted usage to night time

POSITIVEENERGYTOGETHER®

OG&EOG&E’’s s First Smart Grid Community isFirst Smart Grid Community is……

POSITIVEENERGYTOGETHER®Norman!

• 42,000 smart meters• AMI secure, wireless

communication• Distribution automation• Automation small # of high

priority circuits & substations• IT integration—data

management• Demand response customer

study

POSITIVEENERGYTOGETHER®Norman—

Why First?

Citizens, local government, OU and area businesses have demonstrated a strong concern for the environment.

• Curbside recycling citizens support • OU’s big commitment to use wind power• City of Norman first in OK to sign US Mayors’ Climate Pact• Norman Chamber Greenovation Committee• Norman also has a high concentration of rental property• OG&E customer base in Norman reflects entire service territory

POSITIVEENERGYTOGETHER®

Smart Grid Program:Smart Grid Program:Full Deployment Approval MilestonesFull Deployment Approval Milestones

• OG&E applied 08/09 for $130 million matching grant (represents about 35% match of total project cost)

• Notified in 10/09 that OG&E was selected for negotiation

• Final DOE grant agreement signed 04/10

• Filed with PUC for rider for un-matched portion

• Stimulus plus new rider will accelerate smart grid system wide deployment- from 5 - 7 years to 3 years

• Received PUC approval on July 1, 2010

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POSITIVEENERGYTOGETHER®Smart Grid Full Deployment

POSITIVEENERGYTOGETHER®Smart Grid -

Home Area Network (HAN)

Home Area Network

FPO

POSITIVEENERGYTOGETHER®

Norman—Customer Study

• Use newest technology

• Web and Call Center enrollment

• True-up bills at end of study

• Help America determine how to use energy more wisely

POSITIVEENERGYTOGETHER®Dynamic Pricing to shift Dynamic Pricing to shift

Peak DemandPeak Demand

FPO

• Peak demand

• Hours: 2 - 7 PM

• Monday - Friday

• June - September

• Customers receive day-ahead price via in-home display, web, text, email, etc.

POSITIVEENERGYTOGETHER®Smart Grid—

Web Page

FPO

Web page with customer’s price, current usage, historical usage

POSITIVEENERGYTOGETHER®

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InIn--Home DevicesHome Devices

Energate PCTEnergate PCTRate$aver by LS Rate$aver by LS ResearchResearch

POSITIVEENERGYTOGETHER®

Program Collateral Material Examples

POSITIVEENERGYTOGETHER®Norman Customer Bill Insert

POSITIVEENERGYTOGETHER®Smart Meter Customer Letter

POSITIVEENERGYTOGETHER®Smart Grid Vision Ad

POSITIVEENERGYTOGETHER®Smart Grid Contractor Ad

POSITIVEENERGYTOGETHER®Smart Study Campus Recruitment Ad

POSITIVEENERGYTOGETHER®Smart Grid Brochure

POSITIVEENERGYTOGETHER®Smart Meter Installation

POSITIVEENERGYTOGETHER®Smart Grid Advertorials

POSITIVEENERGYTOGETHER®Oge.com/price

POSITIVEENERGYTOGETHER®Oge.com/price

POSITIVEENERGYTOGETHER®Oge.com/price

POSITIVEENERGYTOGETHER®Oge.com/price

POSITIVEENERGYTOGETHER®Smart Grid Exhibit

POSITIVEENERGYTOGETHER®

• Radio – Spanish and English

• Television Ad (Nov. 2010) – Spanish and English

• Mobile iPhone app for price signals (Beta testing)

• Interactive exhibit

• School curriculum

Smart Grid Other Media

POSITIVEENERGYTOGETHER®

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Lessons Learned

• Educate Educate Educate and Educate

• Current Technology Limitations

• Customers are Interested in Information and will us e the it to change their Energy Usage

POSITIVEENERGYTOGETHER®

Q&AQ&A

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