CONFIDENTIAL 1

Smart Embedded

Application Seminar

July, 2013

CONFIDENTIAL 2

Success across segments: 8.7Bn in 2012

Mobile

Embedded

Enterprise

Home

4.6bn

2.3bn

1.4bn

0.4bn

25%

in 2012

3%

in 2012

10%

in 2012

40%

in 2012

CONFIDENTIAL 3

Thinking about the next year, what areas will be your greatest technology challenges?

Copyright © 2012 by UBM Electronics. All rights reserved.

Greatest Technology Challenge

CONFIDENTIAL 4

Low power, easy to use microcontrollers MCUs, Sensors, M2M node

Smart Meter, Thermostat, Appliance, Motor Control

High performance, energy efficient Auto Infotainment, Industrial Automation

M2M Gateway, Digital Signage

Real-time, safety, performance Deterministic, real-time control

Lock-step for safety critical solutions

ARM solutions span all Embedded

Co

rtex-M

C

orte

x-R

C

orte

x-A

CONFIDENTIAL 5

Embedded Sub-Segments

Automotive/Transportation Industrial Automation Medical Electronics

• Multimedia

• Dashboard/Driver information

• Body Control

• Chassis & Safety systems

• Powertrain

• Rail & Other Transport

• Lighting

• HVAC, Refrigeration and Power

• Security, Fire and Safety

• Machine Drives

• Controls & Compute/PLC

• Operator Interfaces/HMI

• Diagnostic Equipment

• Patient Monitoring

• Imaging and Scanning

• Consumer Medical

• Medical Therapy

Military & Aerospace Smartcard Retail Automation

• C4I & EW

• Sonar & Radar

• Space Systems

• Simulation

• Avionics

• Weapons Control

• Access Control

• SIM Cards

• Payment Cards

• Identity Cards

• Secure NFC

• Asset Tracking (RFID, etc.)

• Payment Platforms

• Point of Sale Terminals

• Handheld Scanners & Readers

• Fixed Terminals

M2M Smart Energy Motor Control

• Personal Health

• Sensor Networks

• Public Infrastructure

• Tracking

• Transport Management

• Smart Grid

• Smart Meters

• Smart Appliances

• Demand Response Gateways

• Monitoring Displays

• AC Drives

• DC Drives

• Medium Voltage

• Servo

• Stepper

CONFIDENTIAL 6

What are the most important factors in choosing a processor?

Copyright © 2012 by UBM Electronics. All rights reserved.

Choosing a Processor

CONFIDENTIAL 7

Development Costs (Industrial Application)

Increasing software requirements, New products are more

complex, incorporating connectivity, graphical user interfaces,

energy efficiency.

Software development the “long tail” of the product

development cycle.

Source : VDC Research and Siemens industrial automation group

• $25 Billion spend on

embedded software

engineering labor

• $1 Billion spend on

commercial

embedded software

• Hidden opportunity

for commercial

software solution

providers

Software Complexity

CONFIDENTIAL 8

IoT Barrier

Software

Complexity

CONFIDENTIAL 9

Find, Learn, Evaluate to determine if they meet your needs. If they do, you can

purchase them on the ESS, a one-stop shop for embedded IP.

There is no need to wander the web.

The Embedded Software Store (ESS)

is the place where you will find the software components

to accelerate your time to market

It is an open marketplace where software vendors present their products to you

CONFIDENTIAL 10

License or Subscription

Fee

Flexible, Click-Thru

Licensing

No Royalties

Documented & Supported

EmbeddedSoftwareStore.com

CONFIDENTIAL 11

Get supported by the widest Ecosystem

A picture is worth a thousand words!

CONFIDENTIAL 12

Thanks