smart ears: social media monitoring for strategic business decisions
TRANSCRIPT
![Page 1: Smart Ears: Social Media Monitoring for Strategic Business Decisions](https://reader035.vdocuments.us/reader035/viewer/2022070314/554d0d74b4c905d4568b4e32/html5/thumbnails/1.jpg)
SMART EARSSocial Media Monitoring forStrategic Business Decisions
Arienne Holland, Communications Director | @RavenArienne | #explore
![Page 2: Smart Ears: Social Media Monitoring for Strategic Business Decisions](https://reader035.vdocuments.us/reader035/viewer/2022070314/554d0d74b4c905d4568b4e32/html5/thumbnails/2.jpg)
@RavenTools | @RavenArienne | gplus.to/RavenArienne | #explore
“There’s a reason God gave us two ears and only one mouth: listening is twice as important as talking. “But he gave us 10 fingers … he must really want us to poke things!”
— Kenneth, 30 Rock
SMART EARS
![Page 3: Smart Ears: Social Media Monitoring for Strategic Business Decisions](https://reader035.vdocuments.us/reader035/viewer/2022070314/554d0d74b4c905d4568b4e32/html5/thumbnails/3.jpg)
@RavenTools | @RavenArienne | gplus.to/RavenArienne | #explore
1)It’s proactive,not reactive.
SMART EARS
![Page 4: Smart Ears: Social Media Monitoring for Strategic Business Decisions](https://reader035.vdocuments.us/reader035/viewer/2022070314/554d0d74b4c905d4568b4e32/html5/thumbnails/4.jpg)
@RavenTools | @RavenArienne | gplus.to/RavenArienne | #explore
2)It drives
better business decisions.
SMART EARS
![Page 5: Smart Ears: Social Media Monitoring for Strategic Business Decisions](https://reader035.vdocuments.us/reader035/viewer/2022070314/554d0d74b4c905d4568b4e32/html5/thumbnails/5.jpg)
@RavenTools | @RavenArienne | gplus.to/RavenArienne | #explore
3)It requires
thought, timeand tools.
SMART EARS
![Page 6: Smart Ears: Social Media Monitoring for Strategic Business Decisions](https://reader035.vdocuments.us/reader035/viewer/2022070314/554d0d74b4c905d4568b4e32/html5/thumbnails/6.jpg)
@RavenTools | @RavenArienne | gplus.to/RavenArienne | #explore
1)It’s proactive,not reactive.
SMART EARS
![Page 7: Smart Ears: Social Media Monitoring for Strategic Business Decisions](https://reader035.vdocuments.us/reader035/viewer/2022070314/554d0d74b4c905d4568b4e32/html5/thumbnails/7.jpg)
@RavenTools | @RavenArienne | gplus.to/RavenArienne | #explore
1) It’s proactive, not reactive.
Strategy:Monitor more than vanity.
SMART EARS
![Page 8: Smart Ears: Social Media Monitoring for Strategic Business Decisions](https://reader035.vdocuments.us/reader035/viewer/2022070314/554d0d74b4c905d4568b4e32/html5/thumbnails/8.jpg)
@RavenTools | @RavenArienne | gplus.to/RavenArienne | #explore
“Listen up Fives,a Ten is speaking.”
— Jenna, 30 Rock
SMART EARS
![Page 9: Smart Ears: Social Media Monitoring for Strategic Business Decisions](https://reader035.vdocuments.us/reader035/viewer/2022070314/554d0d74b4c905d4568b4e32/html5/thumbnails/9.jpg)
@RavenTools | @RavenArienne | gplus.to/RavenArienne | #explore
1) It’s proactive, not reactive.
Not necessarily this …
SMART EARS
![Page 10: Smart Ears: Social Media Monitoring for Strategic Business Decisions](https://reader035.vdocuments.us/reader035/viewer/2022070314/554d0d74b4c905d4568b4e32/html5/thumbnails/10.jpg)
@RavenTools | @RavenArienne | gplus.to/RavenArienne | #explore
1) It’s proactive, not reactive.
… more like this.
SMART EARS
![Page 11: Smart Ears: Social Media Monitoring for Strategic Business Decisions](https://reader035.vdocuments.us/reader035/viewer/2022070314/554d0d74b4c905d4568b4e32/html5/thumbnails/11.jpg)
@RavenTools | @RavenArienne | gplus.to/RavenArienne | #explore
1) It’s proactive, not reactive.
Strategy:Go where your
people are.
SMART EARS
![Page 12: Smart Ears: Social Media Monitoring for Strategic Business Decisions](https://reader035.vdocuments.us/reader035/viewer/2022070314/554d0d74b4c905d4568b4e32/html5/thumbnails/12.jpg)
@RavenTools | @RavenArienne | gplus.to/RavenArienne | #explore
SMART EARS
![Page 13: Smart Ears: Social Media Monitoring for Strategic Business Decisions](https://reader035.vdocuments.us/reader035/viewer/2022070314/554d0d74b4c905d4568b4e32/html5/thumbnails/13.jpg)
@RavenTools | @RavenArienne | gplus.to/RavenArienne | #explore
SMART EARS
1) It’s proactive, not reactive.
Bob could set up aTwitter account for his auto parts
supply business …
![Page 14: Smart Ears: Social Media Monitoring for Strategic Business Decisions](https://reader035.vdocuments.us/reader035/viewer/2022070314/554d0d74b4c905d4568b4e32/html5/thumbnails/14.jpg)
@RavenTools | @RavenArienne | gplus.to/RavenArienne | #explore
1) It’s proactive, not reactive.
… or Bob could investthe same time in auto forums,
where thousandsare asking for help.
SMART EARS
![Page 15: Smart Ears: Social Media Monitoring for Strategic Business Decisions](https://reader035.vdocuments.us/reader035/viewer/2022070314/554d0d74b4c905d4568b4e32/html5/thumbnails/15.jpg)
@RavenTools | @RavenArienne | gplus.to/RavenArienne | #explore
SMART EARS
![Page 16: Smart Ears: Social Media Monitoring for Strategic Business Decisions](https://reader035.vdocuments.us/reader035/viewer/2022070314/554d0d74b4c905d4568b4e32/html5/thumbnails/16.jpg)
@RavenTools | @RavenArienne | gplus.to/RavenArienne | #explore
2)It drives
better business decisions.
SMART EARS
![Page 17: Smart Ears: Social Media Monitoring for Strategic Business Decisions](https://reader035.vdocuments.us/reader035/viewer/2022070314/554d0d74b4c905d4568b4e32/html5/thumbnails/17.jpg)
@RavenTools | @RavenArienne | gplus.to/RavenArienne | #explore
2) It drives better business decisions.
Strategy:Use words real
people use.
SMART EARS
![Page 18: Smart Ears: Social Media Monitoring for Strategic Business Decisions](https://reader035.vdocuments.us/reader035/viewer/2022070314/554d0d74b4c905d4568b4e32/html5/thumbnails/18.jpg)
@RavenTools | @RavenArienne | gplus.to/RavenArienne | #explore
SMART EARS
“Remember everyone, just don’t be yourselves.”
— Jack, 30 Rock
![Page 19: Smart Ears: Social Media Monitoring for Strategic Business Decisions](https://reader035.vdocuments.us/reader035/viewer/2022070314/554d0d74b4c905d4568b4e32/html5/thumbnails/19.jpg)
@RavenTools | @RavenArienne | gplus.to/RavenArienne | #explore
SMART EARS
2) It drives better business decisions.
It may be as old as Zagat …
![Page 20: Smart Ears: Social Media Monitoring for Strategic Business Decisions](https://reader035.vdocuments.us/reader035/viewer/2022070314/554d0d74b4c905d4568b4e32/html5/thumbnails/20.jpg)
@RavenTools | @RavenArienne | gplus.to/RavenArienne | #explore
SMART EARS
2) It drives better business decisions.
… but mine forums, feedback and surveys to find those real words
for your marketing.
![Page 21: Smart Ears: Social Media Monitoring for Strategic Business Decisions](https://reader035.vdocuments.us/reader035/viewer/2022070314/554d0d74b4c905d4568b4e32/html5/thumbnails/21.jpg)
@RavenTools | @RavenArienne | gplus.to/RavenArienne | #explore
SMART EARS
![Page 22: Smart Ears: Social Media Monitoring for Strategic Business Decisions](https://reader035.vdocuments.us/reader035/viewer/2022070314/554d0d74b4c905d4568b4e32/html5/thumbnails/22.jpg)
@RavenTools | | #explore
SMART EARS
![Page 23: Smart Ears: Social Media Monitoring for Strategic Business Decisions](https://reader035.vdocuments.us/reader035/viewer/2022070314/554d0d74b4c905d4568b4e32/html5/thumbnails/23.jpg)
@RavenTools | @RavenArienne | gplus.to/RavenArienne | #explore
SMART EARS
2) It drives better business decisions.
“Understandinghow customers see things
is important.”
— Maura Ginty, Autodeskvia TopRank blog
![Page 24: Smart Ears: Social Media Monitoring for Strategic Business Decisions](https://reader035.vdocuments.us/reader035/viewer/2022070314/554d0d74b4c905d4568b4e32/html5/thumbnails/24.jpg)
@RavenTools | @RavenArienne | gplus.to/RavenArienne | #explore
2) It drives better business decisions.
Strategy:Teach the waypeople prefer.
SMART EARS
![Page 25: Smart Ears: Social Media Monitoring for Strategic Business Decisions](https://reader035.vdocuments.us/reader035/viewer/2022070314/554d0d74b4c905d4568b4e32/html5/thumbnails/25.jpg)
@RavenTools | @RavenArienne | gplus.to/RavenArienne | #explore
SMART EARS
2) It drives better business decisions.
@ZAGGdaily’s invisibleSHIELD
![Page 26: Smart Ears: Social Media Monitoring for Strategic Business Decisions](https://reader035.vdocuments.us/reader035/viewer/2022070314/554d0d74b4c905d4568b4e32/html5/thumbnails/26.jpg)
@RavenTools | @RavenArienne | gplus.to/RavenArienne | #explore
SMART EARS
2) It drives better business decisions.
ZAGG developed new productsthat people needed to learn …
![Page 27: Smart Ears: Social Media Monitoring for Strategic Business Decisions](https://reader035.vdocuments.us/reader035/viewer/2022070314/554d0d74b4c905d4568b4e32/html5/thumbnails/27.jpg)
@RavenTools | @RavenArienne | gplus.to/RavenArienne | #explore
SMART EARS
2) It drives better business decisions.
… and discovered video was best.
![Page 28: Smart Ears: Social Media Monitoring for Strategic Business Decisions](https://reader035.vdocuments.us/reader035/viewer/2022070314/554d0d74b4c905d4568b4e32/html5/thumbnails/28.jpg)
@RavenTools | @RavenArienne | gplus.to/RavenArienne | #explore
SMART EARS
2) It drives better business decisions.
So did Sony.
![Page 29: Smart Ears: Social Media Monitoring for Strategic Business Decisions](https://reader035.vdocuments.us/reader035/viewer/2022070314/554d0d74b4c905d4568b4e32/html5/thumbnails/29.jpg)
@RavenTools
SMART EARS
![Page 30: Smart Ears: Social Media Monitoring for Strategic Business Decisions](https://reader035.vdocuments.us/reader035/viewer/2022070314/554d0d74b4c905d4568b4e32/html5/thumbnails/30.jpg)
@RavenTools | @RavenArienne | gplus.to/RavenArienne | #explore
2) It drives better business decisions.
Strategy:Verify product
decisions.
SMART EARS
![Page 31: Smart Ears: Social Media Monitoring for Strategic Business Decisions](https://reader035.vdocuments.us/reader035/viewer/2022070314/554d0d74b4c905d4568b4e32/html5/thumbnails/31.jpg)
@RavenTools | @RavenArienne | gplus.to/RavenArienne | #explore
SMART EARS
2) It drives better business decisions.
Bacardi Dragon Berry+ mango
+ St. Germain+ white cranberry juice
+ jalepeño
= Ugh. But why?
![Page 32: Smart Ears: Social Media Monitoring for Strategic Business Decisions](https://reader035.vdocuments.us/reader035/viewer/2022070314/554d0d74b4c905d4568b4e32/html5/thumbnails/32.jpg)
@RavenTools | @RavenArienne | gplus.to/RavenArienne | #explore
SMART EARS
2) It drives better business decisions.
The too-spicy culprit?
![Page 33: Smart Ears: Social Media Monitoring for Strategic Business Decisions](https://reader035.vdocuments.us/reader035/viewer/2022070314/554d0d74b4c905d4568b4e32/html5/thumbnails/33.jpg)
@RavenTools | @RavenArienne | gplus.to/RavenArienne | #explore
2) It drives better business decisions.
Strategy:Beat competition
to market.
SMART EARS
![Page 34: Smart Ears: Social Media Monitoring for Strategic Business Decisions](https://reader035.vdocuments.us/reader035/viewer/2022070314/554d0d74b4c905d4568b4e32/html5/thumbnails/34.jpg)
@RavenTools | @RavenArienne | gplus.to/RavenArienne | #explore
SMART EARS
![Page 35: Smart Ears: Social Media Monitoring for Strategic Business Decisions](https://reader035.vdocuments.us/reader035/viewer/2022070314/554d0d74b4c905d4568b4e32/html5/thumbnails/35.jpg)
@RavenTools | @RavenArienne | gplus.to/RavenArienne | #explore
SMART EARS
2) It drives better business decisions.
Zooey’s nails were fun …
![Page 36: Smart Ears: Social Media Monitoring for Strategic Business Decisions](https://reader035.vdocuments.us/reader035/viewer/2022070314/554d0d74b4c905d4568b4e32/html5/thumbnails/36.jpg)
@RavenTools | @RavenArienne | gplus.to/RavenArienne | #explore
SMART EARS
2) It drives better business decisions.
… but criticized for being sloppy.
![Page 37: Smart Ears: Social Media Monitoring for Strategic Business Decisions](https://reader035.vdocuments.us/reader035/viewer/2022070314/554d0d74b4c905d4568b4e32/html5/thumbnails/37.jpg)
@RavenTools | @RavenArienne | gplus.to/RavenArienne | #explore
SMART EARS
2) It drives better business decisions.
Maria could offerto do it better.
Or she could teach a DIY class …
![Page 38: Smart Ears: Social Media Monitoring for Strategic Business Decisions](https://reader035.vdocuments.us/reader035/viewer/2022070314/554d0d74b4c905d4568b4e32/html5/thumbnails/38.jpg)
@RavenTools | @RavenArienne | gplus.to/RavenArienne | #explore
SMART EARS
2) It drives better business decisions.
… that turns into a nail-art series.
![Page 39: Smart Ears: Social Media Monitoring for Strategic Business Decisions](https://reader035.vdocuments.us/reader035/viewer/2022070314/554d0d74b4c905d4568b4e32/html5/thumbnails/39.jpg)
@RavenTools | @RavenArienne | gplus.to/RavenArienne | #explore
3)It requires
thought, timeand tools.
SMART EARS
![Page 40: Smart Ears: Social Media Monitoring for Strategic Business Decisions](https://reader035.vdocuments.us/reader035/viewer/2022070314/554d0d74b4c905d4568b4e32/html5/thumbnails/40.jpg)
@RavenTools | @RavenArienne | gplus.to/RavenArienne | #explore
SMART EARS
3) It requires thought, time and tools.
Get advice …
“It is good to rub and polish our brain against that of others.”
— Michel de Montaigne
![Page 41: Smart Ears: Social Media Monitoring for Strategic Business Decisions](https://reader035.vdocuments.us/reader035/viewer/2022070314/554d0d74b4c905d4568b4e32/html5/thumbnails/41.jpg)
@RavenTools | @RavenArienne | gplus.to/RavenArienne | #explore
SMART EARS
3) It requires thought, time and tools.
… but think independently,too. That’s how you
stand apart.
![Page 42: Smart Ears: Social Media Monitoring for Strategic Business Decisions](https://reader035.vdocuments.us/reader035/viewer/2022070314/554d0d74b4c905d4568b4e32/html5/thumbnails/42.jpg)
@RavenTools | @RavenArienne | gplus.to/RavenArienne | #explore
“So what’s your religion, Liz Lemon?”
“I pretty much just do whatever Oprah
tells me to do.”
— Tracy to Liz, 30 Rock
SMART EARS
![Page 43: Smart Ears: Social Media Monitoring for Strategic Business Decisions](https://reader035.vdocuments.us/reader035/viewer/2022070314/554d0d74b4c905d4568b4e32/html5/thumbnails/43.jpg)
@RavenTools | @RavenArienne | gplus.to/RavenArienne | #explore
RecapSMART EARS
![Page 44: Smart Ears: Social Media Monitoring for Strategic Business Decisions](https://reader035.vdocuments.us/reader035/viewer/2022070314/554d0d74b4c905d4568b4e32/html5/thumbnails/44.jpg)
@RavenTools | @RavenArienne | gplus.to/RavenArienne | #explore
1) It’s proactive, not reactive.
Monitor more than vanity.
Go where your people are.
SMART EARS
![Page 45: Smart Ears: Social Media Monitoring for Strategic Business Decisions](https://reader035.vdocuments.us/reader035/viewer/2022070314/554d0d74b4c905d4568b4e32/html5/thumbnails/45.jpg)
@RavenTools | @RavenArienne | gplus.to/RavenArienne | #explore
2) It drives better business decisions.
Use words real people use.
Teach the way people prefer.
Verify product decisions.
Beat competition to market.
SMART EARS
![Page 46: Smart Ears: Social Media Monitoring for Strategic Business Decisions](https://reader035.vdocuments.us/reader035/viewer/2022070314/554d0d74b4c905d4568b4e32/html5/thumbnails/46.jpg)
@RavenTools | @RavenArienne | gplus.to/RavenArienne | #explore
3) It requires thought, time and tools.
Get advice, but use your own brain.
Invest time wisely.
Find the right tools for you.
SMART EARS
![Page 47: Smart Ears: Social Media Monitoring for Strategic Business Decisions](https://reader035.vdocuments.us/reader035/viewer/2022070314/554d0d74b4c905d4568b4e32/html5/thumbnails/47.jpg)
THANKS FOR LISTENING
Arienne Holland, Communications Director | @RavenArienne | #explore