smart content summit - unlocking content with semantics and metadata
DESCRIPTION
My presentation from the MESAlliance Smart Content Summit in LA on November 5th. The conference was focused on making content smarter in every phase of the content lifecycle with a new twist: From inception to infinity - because we don't know what is coming down the line My talk set the stage for some of these unexpected shifts and covered the role that traditional technology has played in perpetuating silos that make it hard to adjust. And how new Technologies like NoSQL and semantics are making it possible to not only collect more information but to do it more efficiently. Enjoy!TRANSCRIPT
© COPYRIGHT 2014 MARKLOGIC CORPORATION. ALL RIGHTS RESERVED. SLIDE: 1
Unlocking Content with
Metadata + Semantics
Maximize the value of your content
1/3
6th
scale
Matt TurnerCTO Media and [email protected]
SLIDE: 2 © COPYRIGHT 2014 MARKLOGIC CORPORATION. ALL RIGHTS RESERVED.
Continuous, Unpredictable Change Online Ad Revenue
1994-2000
Digital Music Sales
1997-2009EBook Sales
2002-2010
Digital Video Revenue
2008 - 2014
Mobile Usage
2008-2016 (projection)
SLIDE: 3 © COPYRIGHT 2014 MARKLOGIC CORPORATION. ALL RIGHTS RESERVED.
Mass Media to Mass Customization
SLIDE: 4 © COPYRIGHT 2014 MARKLOGIC CORPORATION. ALL RIGHTS RESERVED.
Metadata Makes an Impact
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Across Every Type of User and Operation
Production
File Name
Format
Create Date
Rights
Caption
Operations
Story
Title
Run Date
Credit
Position
Distribution
Category
License Type
Key Colors
Scene
Shape
Accoujnting
Costs
Rights
Usage
Revenue
Photographer
© COPYRIGHT 2013 MARKLOGIC CORPORATION. ALL RIGHTS RESERVED. SLIDE: 6
TRADITIONAL METADATA APPROACHES
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Metadata in Rows and Columns
Everything up front
Complexity of schema versus flexibility
How many actors? Producers?
Selective inclusion of data
Has to be designed for a single purpose
Difficult to adapt and include new data
Title ProductionDate Category AssetType Length
Film1 3/1/14 Feature HD Master 2:40
Show1 6/4/13 Series HD720 0:40
Film2 6/4/05 Feature Archive 1:55
?
© COPYRIGHT 2014 MARKLOGIC CORPORATION. ALL RIGHTS RESERVED. SLIDE: 8
With Fixed Taxonomies
Hierarchical levels of metadata
Fixed to a specific business purpose
Each asset can only be associated with one level
How many category fields?
CategoryFeature
Series
Action
Drama
Comedy
Documentary
…
Cable
Broadcast
Drama
Comedy
…
Action
Drama
Family
Documentary
…?
© COPYRIGHT 2014 MARKLOGIC CORPORATION. ALL RIGHTS RESERVED. SLIDE: 9
Traditional Approach
Multiple categories, overlapping genres and real-world data problems stymie this approach
100s of metadata fields
Metadata can’t be used across all parts of the business
The model is inflexible and incomplete
Title ProductionDate Category AssetType Length
Film1 3/1/14 Feature HD Master 2:40
Show1 6/4/13 Series HD720 0:40
Film2 6/4/05 Feature Archive 1:55
CategoryFeature
Series
Action
Drama
Comedy
Documentary
…
Cable
Broadcast
Drama
Comedy
…
Action
Drama
Family
Documentary
…
?
© COPYRIGHT 2013 MARKLOGIC CORPORATION. ALL RIGHTS RESERVED. SLIDE: 10
SEMANTICS, NOSQL + CONTEXT
© COPYRIGHT 2014 MARKLOGIC CORPORATION. ALL RIGHTS RESERVED. SLIDE: 11
Hierarchical EraFor your application data!• Application- and
hardware-specific
Data Drives the Need for a New Generation Database
Relational Era“For all your structured data!”• Normalized, tabular
model• Application-
independent query• User control
Any Structure Era“For all your data!”• Schema-agnostic•Massive scale•Query and search• Analytics• Heterogeneous data • Faster time-to-results
© COPYRIGHT 2014 MARKLOGIC CORPORATION. ALL RIGHTS RESERVED. SLIDE: 12
Machines Don’t Get Context . . .
Manu Sporny Founder/CEO - Digital Bazaar, Inc.
http://www.cambridgesemantics.com/semantic-university/what-is-linked-data
© COPYRIGHT 2014 MARKLOGIC CORPORATION. ALL RIGHTS RESERVED. SLIDE: 13
Enter Semantics!
Manu Sporny Founder/CEO - Digital Bazaar, Inc.
http://www.cambridgesemantics.com/semantic-university/what-is-linked-data
© COPYRIGHT 2014 MARKLOGIC CORPORATION. ALL RIGHTS RESERVED. SLIDE: 14
Schema Flexibility with NoSQL
What if you didn’t need to define everything up front?
And what if many of the nasty data modeling issues with metadata were just as simple as adding new elements
And you can keep EVERYTHING!?
© COPYRIGHT 2014 MARKLOGIC CORPORATION. ALL RIGHTS RESERVED. SLIDE: 15
Semantics to Model Relationships
Data model to manage relationships and link together data
‘triples’ describe single facts
Collections of facts describe complex real-world scenarios
"John Smith" "England"livesIn
"London"isIn
livesIn
!
© COPYRIGHT 2014 MARKLOGIC CORPORATION. ALL RIGHTS RESERVED. SLIDE: 16
Ontologies Instead of Categories
Actually model information as it is in the real world
Not limited to a single purpose
Ontologies for all categories of metadata
Even ‘impossible’ categories like fictional worlds
© COPYRIGHT 2014 MARKLOGIC CORPORATION. ALL RIGHTS RESERVED. SLIDE: 17
NoSQL and Semantics: Using CONTEXT to Unlock Content
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Semantic Metadata in Action
Let users experience new dimensions Capture complete worlds of content
Learn More About Semantics & NoSQL
Read
nosqlfordummies.com
Ask
Team is here today!
Download
Semantics Paper
© COPYRIGHT 2013 MARKLOGIC CORPORATION. ALL RIGHTS RESERVED. SLIDE: 20
THANK YOU!