Telefonica vision for

Smart Cities

Santander, October 2013

Press and Industry Analysts session

We are experiencing the most profound technological revolution in history

Find the 7000 differences

Life is increasingly digital

08 00

09 30

11 00

12 30

14 00

17 00

18 30

20 00

21 30

23 00

15 30

Mobile Apps

e-Government

e-Health

Mobile shopping

Augmented reality & Geolocation

Video

Smart Cities

E-learning

23:00 Social networks

08:00 News

15:30

Geolocation

Citizens today demand multichannel online services

… integrating new communication technologies

“Buzón del

ciudadano” App to inform City

Council about incidents

in the city

Emergency App

Over 15 Million

People Use

Telefonica medical

appointment

booking system

(Cita Previa)

Call center via social

media

and a multi-device, multimedia and ubiquitous communication

Citizens require services anytime, anywhere, with their mobile devices, using new communication

channels

WEB MOBILE SOCIAL

NETWORKS TOUCH KIOSKS

OFFICES VIDEOWALL

Location of the parking Spaces

Traffic information

services

Services to Citizens Tourism and City Promotion

Tourism and Commerce

Art image recognition

Travel to the past

We live in a hyper-connected world

Smart systems are the key

Data Information Smart systems

2010

1.8 million

petabytes

2030

35 million

petabytes

The opportunities around Big

Data create new jobs (4.4

million worldwide in 2014)

10

Devices per

person

50 billion

Devices connected

...where everything can be measured and stored in real time

Our paradigm: collect data, transmit, process and use them in a complete global, flexible way adapted to each sector

SMART BUSINESS CONTROL PLATFORM

DATA COLLECTION AND ANALYSIS

METRICS

TELEMETERS FLEET MANAGEMENT CONNECTED CAR TELECONTROL ENERGY

LTE UMTS GPRS FTTH ADSL …

… …

CONSUMER

OF DATA ALERTS LOCATION BIO-DATA …

SMART

CITIES

TRANSPORT

ENERGY

RURAL

ENVIRONMENTS

FINANCIAL

SERVICES

VENDING

& OTHERS

m2m

SMART M2M

Managed Connectivity

Opportunity to integrate technology into the city’s own strategy

... and commit to transversality as a key to becoming a

smart city... ...with diverse objectives in search

of multiple benefits

Cost reduction and efficiency

Economic competitiveness

Sustainability and quality of life

Innovation

City planning and governance

The cities are transformed to improve their competitiveness It is necessary to modulate this transformation in line with the situation and objectives of

each city

...to facilitate

management of

the city through

monitoring and

control

A prior analysis is required to

ensure efficiency and

sustainability, clarity of

objectives and integration in

the city platform

Centralisation of information

on one platform Transformation of services

What are the steps to take...?

City

Council

Urban

Lighting

Waste

Mngt.

Utilities

Security

Traffic Parking

Public

Transport

Watering

Mngt.

Tapping the full potential of the connected city

Enabling the environment to develop digital services for citizens and enhancing the local

business network, thereby attracting businesses and talent to the Smart City

Storage and analysis of

the information collected

Management of connectivity and

Management and maintenance of devices

Monitoring patterns of

use, consumption,

activation

Presence

(location)

Remote control and

settings

Installation and

maintenance

Smart systems introducing business

rules to improve

processes

Big Data

Business

Intelligence

DEVELOPMENT ENVIRONMENT

M2M Non M2M

• Real Time

• Non Real Time

Armed with the most advanced technology

...to progressively build a Smart City

With Big Data capabilities

With internationally

acknowledged ecosystems

that act as a launching pad

for local developers

Enabling open government

and open data models

City

Manager

City Council

Urban Lighting

Waste Mngt.

Utilities

Security

Traffic Parking

Public Transport

Watering

Mngt.

Service

Citizens

Citizens

KPI´s Base

$

KPI´s Base

$

Service

Generic

Dashboard

E2E Telefonica Vertical Solutions

City Councils “Smart City as a

Service”

Demos ... Coming next minutes

There are 2 business models for Telefonica in Smart Cities

depending on who is the final customer

• Smart City as a service

• Orienting tender to include smart

clauses

• IT as part of PPP for Smart Cities

• E2E standardized solution

Service Operator has the commercial leadership of the project and the contractual relationship with the City Council

Smart City business model

Telefonica will offer its Smart City

Platform as a cloud service,

scalable and charging per use

(devices, traffic, storage).

Telefonica will offer its E2E

vertical solutions as prime

technology contractor

Smart City business model is

mainly B2B

1

2

Clear benefits for all stakeholders

+ Operational EFFICIENCY

+ INNOVATION and revenue + QUALITY of life

New environment of smart

services for the citizen

Sustainability and operational

efficiency of services

Innovation and boost for local

economy

“Smart Santander”

Project funded by the EC under grant FP7-ICT-2009-5-257992

The SmartSantander project vision

20.000 IoT devices

SmartSantander aims at providing a European test facility for the research and experimentation of architectures, key

enabling technologies, services and applications for the Internet of Things (IoT) in the context of the smart city

Copyright © 2013 Smart Santander Project. All Rights reserved.

SmartSantander first steps:

Identification of essential Smart City service areas

Copyright © 2013 Smart Santander Project. All Rights reserved.

Architectural reference model definition

Specification and design of the facility

Implementation of the system

Infrastructure deployment

Services & applications: Use cases for both the research

community and the end-users

Business models and sustainable exploitation combining research & service support

SmartSantander activities

In real life, technological aspects cannot be considered independently anymore!

Copyright © 2010 Smart Santander Project. All Rights reserved.

SmartSantander Project Overview

http://maps.smartsantander.eu/

Copyright © 2010 Smart Santander Project. All Rights reserved.

20

And now SmartSantander project activities... ... are extending beyond the boundaries of the city

Copyright © 2010 Smart Santander Project. All Rights reserved.

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