smart big data's new role in optimizing clinical 4
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TRANSCRIPT
Smart Big Data’s New Role in
Optimizing Clinical Trial Efficiency
Robert A. Downing II.
UP 2013
Santa Clara
12/3/2013P
roprietary
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Why Utilize Big Data Now?U
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ruct
ure
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ata
gro
wth
Web 1.0
Yahoo
MS
Web 2.0
1. Unstructured big data is ~80% of all useful information2. Unstructured big data is growing at >10x rate of structured data
[Source: Merrill Lynch]
2000s 2010s 2020s
© Trendicy Corp
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Wave 3.0 …..The Need to Extract Trends & Meaning from Big Data Chaos
in ‘Real Time’
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The Provider-Centric View12/03/13
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Physician
Nursing staff
Office staff
PORs
Patients
UP 2013, Santa Clara
The Patient-Centric View12/03/13
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Patients
PORs
Office staff
Nursing staff
Physicians
UP 2013, Santa Clara
Cloud
The SaaS View12/03/13
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Physician
Nursing staff
Office staff
PORs
Patients
Patients
PORs
Office staff
Nursing staff
Physicians
UP 2013, Santa Clara
SaaS Model Benefits
• Accessible
• From any browser, anywhere
• Reliable
• Always up, with built-in fault tolerance
• Robust
• Scalable with demand
• Secure
• Multi-protocol support (including secure protocols),
with address obfuscation
• Low Cost-of-Ownership
• Installation, maintenance, support someone else’s problem
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Big Data Obstacles
• Lack of history
• SaaS relatively new, & some vendors even newer
• Lack of selection criteria
• Too many claims by too many participants
• Too few recognized leaders
• Security
• Distrust/Mistrust still exists, largely because of perceived
shortcomings in standards for verification & vague external
accountability
• Legislation
• PPACA
• HIPAA
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New Solutions
• History
• Get references from any vendor, & ask for their competitors
• Selection criteria
• Nothing is too insignificant to ask, then demand if necessary
• Security
• Demand the best, & ask for logical or physical isolation if
needed
• Vendor(s) should be able to provide HIPAA compliance
• Follow your gut
• But be realistic
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Making the Case [Study]
• Plan the Goals, & Path(s) to Get There
• Plan the protocol
• Source(s) of data
• Type(s) of data
• Reliability / Veracity
• Gather & ‘map’ the data
• Evaluate additional sources, types of data
• Look for better / more reliable sources
• Plan the cost?
• Dynamism Can Affect / Improve Confidence
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Traditional Protocol
• Medical Hx
• Questionnaire
• Visits
• Additional questionnaires
• Investigators’ notes
• Verbalization transcription
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Expanded Protocol
• Sponsor / PI EHR / EMR plus
• Other providers records
• Hospitalization records
• Licensed practitioner records
• Support communities
• Other…
• Information at A Glance
• Graphical
• Contextual
• Meaningful
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Contextual Look
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Contextual Analysis
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Intuitive User Interface
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Actionable Analytics
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Big Data’s New Role
… Driving Clinical Trial Efficiency
• Graphical
• Easy to understand graphics display insight at a glance
• Points in time are data, not answers
• Answers come from measuring change / time
• Contextual
• Questions should be defining the shape of the answers
• Environment should be defining the measures
• Meaningful
• Answers should lead directly to action, without any
intervening step or steps
• Analytics need to be actionable16
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Thank you….
Robert Downing II
Founder & CEO
T: 510.516.1812
M: 510.468.0066
SkypeID: radowningii
Twitter: TrendicyRob
www.trendicy.com
UP 2013, Santa Clara