smart ad

16
Nick & Nate computer nerds chatting alone online.

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Post on 28-Oct-2014

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Final presentation from Auburn students who looked at redesigning the library

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Page 1: Smart ad

Nick & Nate computer nerds chatting alone online.

Page 2: Smart ad

Nick asks Nate if he wants to hang out and play a video game together.

Page 3: Smart ad

But they have no place to play and they need to be quiet at home.

Page 4: Smart ad

So they are forced to stay home.

Page 5: Smart ad
Page 6: Smart ad

What is ?

Page 7: Smart ad

An advertising system that intelligently provides information based on peoples’ unique personas

Page 8: Smart ad

Nick & Nate computer nerds chatting alone online.

Page 9: Smart ad

Nick asks Nate if he wants to hang out and play a video game together.

Page 10: Smart ad

But they have no place to play and they need to be quiet at home.

Page 11: Smart ad

Until Nick sees a SmartAd for the local library on one of his tech blogs.

Page 12: Smart ad

So they head to the library.

Page 13: Smart ad

At the library they get to play together and take advantage of the Wifi

Page 14: Smart ad

While there they discover other resources that they are interested in.

Page 15: Smart ad

They leave knowing the Library is full of resources they are interested in.

Page 16: Smart ad

Why ?