Small Scale in MotionTowards New US Market Regulation

on Traceability

International Coastal Tuna Business Forum

20 May 2016 – Bali, Indonesia

The 3 Pillars of MDPI

Fisheries

Improvement: FIP

Implementation

Community Dev.:

Fair Trade

Implementation

Supply Chain:

Traceability,

Quality

Improvement

MDPI: Supporting Industry to make

improvements in fisheries sustainability

while maintaining and strengthening a

prosperous fishing community

MDPI: Supporting Industry to get involved in a small but

effective way to make change

Commitment by Industry

Involving in actual activities in the

field

improvements towards

sustainability

Data Collection

Documenting

ETP interaction

and creating

awareness

Involvement in co-

management

MDPI

Support

throughout

by the

using of

traceability

technology

Where we work

What is Traceability

It is way to proof the origin of the products. Data related to species, biology information, catch location, catch date, gear type, vessel name and other information necessary that is linked to the fish at the time of harvest to processing and through our supply chain.

It is involving the tracking of the movement of the product from sea to consumer.

Motivation for implementing traceability is strongly linked to

costs and benefits and this is challenging in this region

especially in Indonesia as producer

FISH IN MOTION : Market Environment

• Quality/Safe products

• From sustainable resources

• From responsible fishing practices

• From socially responsible chain

• Competitive / cheap fish

Traceability

US PerspectiveTask Force on Combating IUU Fishing and Seafood Fraud

Traceability:

• Define the types of information to be collected along the

seafood supply chain from harvest or farm to entry into the

U.S. market and the ways in which this information will be

collected.

• Determine how information within the traceability system –

including species, geographic origin, and means of production

– can be shared with consumers.

• Electronic traceability system (near future)

Information requested by the US IUU Task Force

1.Information on harvester/producer, evidence of

authorization; UVI; gear

2.Fish info: Species, product description; name of

the product, weight

3.Harvesting: where, when, which port, date of

landing, name of the buyers/processors

Indonesia Perspective

• Fishing Logbook

• IOTC Bigeye Tuna Statistical Document

• ICCAT Swordfish

• Form NOAA 307

• Catch Certificate

• SBT Catch Documentation Scheme

• Statistical System

• Observer

• R-VIA (Record of Vessels Authorized to Fish for Tuna, Skipjack Tuna and Neritic Tuna Within Indonesia Archipelagic Waters and Territorial Waters )

• Heavy on paper based system creating chaos and fraud

• To many system – confusing to industries

• Systems not integrated in the development of technological traceability

• Investment on technology….serious investment and sustainability of the system

• Market acceptance of the system

• Trust issues

Challenges

Step by step improvement

1. Understand the market transformation

2. Improving the data submission per site

3. Follow the vessel registration rules

4. Learning to use the data for supply chain intelligence

5. Build trust by enhancing communication in group or association

6. Find out how we can support fishermen and industries to be traceable!

“For Every Complex Problem, There Is A Solution That Is Clear, Simple and Wrong”

- HL Mencken-