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Inside frontPrestige & Luxuxy Brehuet Blancpain Glaushutte Jaquet Droz Tiffany Co Leon Hatot
High Range Longines Rado Union Glashutte
Middle Range Tissot Balman Certina Mido Hamilton CK Watch
Basic Range Swatch Flik Flak
Back inside
In 2011, ck watch & jewellery continued its development all over the world and achieved excellent results across the markets. Generally, the brand is in high demand and
has maintained strong growth. Gratifying in itself, this performance holds particular significance within the world of
fashion.
Balmain enjoyed a record year in 2011 thanks to brand development that was particularly strong in Europe, the
middle east and the Far east.
A quarter century of ceramic innovation Rado had the opportunity to celebrate the 25th anniversary of the Rado integral collection in 2011, famous for having introduced
high-tech ceramics into watch construction.
Range
Swatch Group invested heavily in production methods, involving staff recruitment, implementation of
infrastructure and industrialization processes as well as logistic and management systems that will enable an increase in the capacity available to the brands for the
next few years.
Back cover
Front cover
In 2011 Glashütte original experienced the strongest year in its history. This excellent performance was achieved
thanks to fantastic growth in the brand’s four most important markets: Germany, China, Hong Kong and the
United States.
2011 saw Tissot achieve double-digit growth in its 160 markets in the brand’s sixteenth year of continual growth, further consolidating its leadership of the traditional swiss
watch sector in terms of volume.
In 2011, Certina continued to grow internationally. This steady expansion was the result of attractive, targeted
product lines supported by effective marketing and distribution strategies.
For swatch, 2011 saw the extension of new gent’s spectacular success. Launched in 2010, this plastic
model reinterpreting the brand’s DNA continued to win new customers on five continents, all attracted by its
trendy colours, the easy readability of its large dial and the comfort of its silicone strap.