small marina service design
DESCRIPTION
A case study of marina service design – a better, more efficient business model through customer approach. Based on the Port Noblessner but universally applicable. © Brand Manual, 2013TRANSCRIPT
WE MAKE THEM TALK ABOUT YOU
Small marina service designNoblessner 2013
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1. Customer profiling
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Your point of view
marina restaurant concertslipway
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Sailor point of view
port port port port port
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Mark your entry
FL R 3s 2M59º27.309 N24º44.216 E
FL G 3s 2M59º27.343 N24º44.115 E
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First impression of a port
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First impression of a port
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3. Customer/sailor needs
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PREINFO
RACEFAME
PORTCHAIN
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HYGIENEWATERFUELAC/DCWC / SHOWER
PEOPLE
PREINFO
RACEFAME
PORTCHAIN
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PREINFO
RACEFAME
PORTCHAIN
SAFETY
SAFETY
HYGIENEWATERFUELAC/DCWC / SHOWER
PEOPLE
EASYENTRY WINTER
STORAGETECHSUPPORT
EXTRASERVICES
THECOST
PREINFO
WIFI
RESTO
SHOP
ATM
KIDS
RACEFAME
PORTCHAIN
WAVEBREAKERS
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PREINFO
RACEFAME
PORTCHAIN
NIGHTLIGHT &QUIET
PORTHISTORY
RACERS
SAFETY
SAFETY
NICEENVIRON-
MENT
HYGIENEWATERFUELAC/DCWC / SHOWER
PEOPLE
EASYENTRY WINTER
STORAGETECHSUPPORT
EXTRASERVICES
THECOST
PREINFO
WIFI
RESTO
SHOP
ATM
KIDS
RACEFAME
PORTCHAIN
WAVEBREAKERS
LOCALLIFE365
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PREINFO
RACEFAME
PORTCHAIN
NIGHTLIGHT &QUIET
CITY /VILLAGESIGHTS
NOT ADESTINATION
PORTHISTORY
WHERETO
GO?
CLUBCONCERT
SHOW
RACERS
SAFETY
SAFETY
NICEENVIRON-
MENT
HYGIENEWATERFUELAC/DCWC / SHOWER
PEOPLE
EASYENTRY WINTER
STORAGETECHSUPPORT
EXTRASERVICES
THECOST
PREINFO
WIFI
RESTO
SHOP
ATM
KIDS
RACEFAME
PORTCHAIN
WAVEBREAKERS
LOCALLIFE365
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NIGHTLIGHT &QUIET
CITY /VILLAGESIGHTS
NOT ADESTINATION
PORTHISTORY
WHERETO
GO?
CLUBCONCERT
SHOW
RACERS
SAFETY
SAFETY
NICEENVIRON-
MENT
HYGIENEWATERFUELAC/DCWC / SHOWER
PEOPLE
EASYENTRY WINTER
STORAGETECHSUPPORT
EXTRASERVICES
THECOST
PEERREFERENCE
PREINFO
WIFI
RESTO
SHOP
ATM
KIDS
RACEFAME
PORTCHAIN
WAVEBREAKERS
LOCALLIFE365
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4. Port service cloud
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WAYSHOWING
RULES FENCE
PORTCAPT
STAFFPRESENT
CLEAR CLEAN
FRIENDLY
PORTSIGN
SECURITY
GATEMARK
CRANE &STORAGE
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BOATYARD
KEEPINFORMED
CITY /VILLAGESIGHTS
WAYSHOWING
RULES
NIGHT
FENCE
WINTER
SURPRISE
PORTCAPT
STAFFPRESENTSAILING
SCHOOL
CLEAR CLEAN
FRIENDLY
PORTSIGN
LIGHTING
STREETFURNITURE
SECURITY
GATEMARK
CRANE &STORAGE
CITY /VILLAGEGUIDE
BIKERENTAL
TRANSPORT
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PEERREFERENCE
BOATYARD
KEEPINFORMED
CITY /VILLAGESIGHTS
WAYSHOWING
RULES
NIGHT
FENCE
WINTER
SURPRISE
PORTCAPT
STAFFPRESENTSAILING
SCHOOL
CLEAR CLEAN
FRIENDLY
PORTSIGN
LIGHTING
STREETFURNITURE
SECURITY
GATEMARK
CRANE &STORAGE
CITY /VILLAGEGUIDE
BIKERENTAL
TRANSPORT
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PEERREFERENCE
BOATYARD
KEEPINFORMED
CITY /VILLAGESIGHTS
WAYSHOWING
WEBPAGE
RULES
NIGHT
FENCE
WINTER
SURPRISE
PORTCAPT
STAFFPRESENTSAILING
SCHOOL
CLEAR CLEAN
FRIENDLY
FORUM
PORTSIGN
NAVIBOOK
LIGHTING
STREETFURNITURE
SECURITY
MARINEWEBS
GATEMARK
CRANE &STORAGE
CITY /VILLAGEGUIDE
BIKERENTAL
TRANSPORT
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Make them talk about you!
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5. Service description
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What firstcomers crave
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No port is a single destination
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keep them informed, nicely
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keep them informedhow not to
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MUSEUM
MUSEUM
ART CENTRE
20 MIN
PORT
OLD TOWN
port is not the destination
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It’s universal, really
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DOCKING
WELCOME &CATERING
ENTERTAINMENTENTERTAINMENT SANITARY
OFFICEWINTER STORAGE&
BOAT YARD SAILINGSCHOOL
BUSINESSSERVICES
BUSINESSSERVICES
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PEERREFERENCE
BOATYARD
KEEPINFORMED
CITY /VILLAGESIGHTS
WAYSHOWING
WEBPAGE
RULES
NIGHT
FENCE
WINTER
SURPRISE
PORTCAPT
STAFFPRESENTSAILING
SCHOOL
CLEAR CLEAN
FRIENDLY
FORUM
PORTSIGN
NAVIBOOK
LIGHTING
STREETFURNITURE
SECURITY
MARINEWEBS
GATEMARK
CRANE &STORAGE
CITY /VILLAGEGUIDE
BIKERENTAL
TRANSPORT
360˚ small port
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Small port with limited services
KEEPINFORMED
CITY /VILLAGESIGHTS
WAYSHOWING
WEBPAGE
RULES
NIGHT
FENCE
PORTCAPT
STAFFPRESENT
CLEAR CLEAN
FRIENDLY
FORUM
PORTSIGN
NAVIBOOK
LIGHTING
SECURITY
MARINEWEBS
GATEMARK
CRANE &STORAGE
CITY /VILLAGEGUIDE
BIKERENTAL
PEERREFERENCE
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Anchor next to a landmark
KEEPINFORMED
CITY /VILLAGESIGHTS
WAYSHOWING
WEBPAGE
RULES
NIGHT
PORTCAPT
CLEAR CLEAN
FRIENDLY
FORUMNAVIBOOK
LIGHTING
SECURITY
MARINEWEBS
GATEMARK
CITY /VILLAGEGUIDE
PEERREFERENCE
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Storm shelter
PEER
REFERENCE
WEB
PAGE
RULES
PORT
CAPT
CLEAR CLEAN
FRIENDLY
FORUM
NAVI
BOOK
SECURITY
MARINE
WEBS
GATE
MARK
