SMALL FIRMS 101:

GETTING BUSINESS

PRESENTERS

Dr. GiovannaBrasfieldVP | D&I Manager

Flatiron

Inclusivity Manager

Linxs

JulioVasquezConstruction Manager

PCL Construction

“You don’t close a deal, you open a relationship if you want to build a long-term successful enterprise. – Patricia Fripp

AGENDA

I II III IV VYour expertise Targeted

Networking

Relationship

Management

Prove you’re a

solutions provider

Deliver

I.YOUR EXPERTISE

What are you good at?

Who’s your target audience?

Who’s your competition?

What separates you from your peers?

“Without a game plan and without a strong sense of faith in what you’re doing, it’s gonna be real hard to accomplish anything – Nipsey Hussle

II.TARGET NETWORKING

Know who you want totarget

Research your target

Immerse yourself in the current events happening in their industry

Intentional presence

III. RELATIONSHIPMANAGEMENT

• Work your research plan

• Think people, not position

• Know the business

• Offer help

• Connect to follow-up

IV. PROVIDE SOLUTIONS

Listen

Be responsive

Be accommodating

Build trust

V. D E L I V E R

“Integrity is the human quality most necessary to business success – John C. Maxwell

QUESTIONS?